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Show Results For
-
All HBS Web
(2,911)
- People (4)
- News (662)
- Research (1,682)
- Events (21)
- Multimedia (30)
- Faculty Publications (973)
- 25 Apr 2014
- Video
Henry Paulson - Making A Difference
- 07 Jun 2014
- Video
Aurora Rotes Casanova - Making A Difference
- 07 Feb 2020
- Working Paper Summaries
The Old Boys' Club: Schmoozing and the Gender Gap
- May 2017 (Revised March 2018)
- Case
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big...
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Keywords:
Retailing;
Preference Elicitation;
Big Data;
Predictive Analytics;
Artificial Intelligence;
Fashion;
Marketing;
Marketing Strategy;
Marketing Channels;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Analytics and Data Science;
Forecasting and Prediction;
E-commerce;
Apparel and Accessories Industry;
Consumer Products Industry;
Fashion Industry;
Retail Industry;
United States;
Canada;
North America
Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Case 517-115, May 2017. (Revised March 2018.)
- October 2002 (Revised May 2004)
- Case
Starbucks and Conservation International
By: James E. Austin and Cate Reavis
Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that...
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Keywords:
Financial Crisis;
Growth and Development Strategy;
Markets;
Demand and Consumers;
Production;
Corporate Social Responsibility and Impact;
Cooperative Ownership;
Performance Efficiency;
Alliances;
Nonprofit Organizations;
Food and Beverage Industry;
Mexico
Austin, James E., and Cate Reavis. "Starbucks and Conservation International." Harvard Business School Case 303-055, October 2002. (Revised May 2004.)
- March 1975 (Revised April 1985)
- Case
L'eggs Products, Inc. (Condensed)
Describes designing an advertising or promotion program to sustain the momentum on L'eggs successful market entry.
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Star, Steven H. "L'eggs Products, Inc. (Condensed)." Harvard Business School Case 575-090, March 1975. (Revised April 1985.)
- 04 Feb 2020
- Video
Ranjan Kapur
Ranjan Kapur challenges the suggestion that only small agencies can be creative, and encourages big businesses to promote creativity.
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- 10 Dec 2012
- News
In Beyoncé Deal, Pepsi Focuses on Collaboration
- 25 Jan 2019
- Blog Post
Not Waiting for Progress: Diversity and Inclusion in the Film Industry
to promote diversity and inclusion. Many of those connections are between successful young entrepreneurs and up-and-coming members of the same generation who share comparable career experiences and expectations. Similarly, he says, at...
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- Clubs
Art Society
- Article
Competition and Cost Accounting
By: V.G. Narayanan and Michael Smith
The central theme of Competition and Cost Accounting is that strategic considerations may make it desirable for a firm to have divisions and product managers internalize something other than their true costs. In the case of transfer prices, a high transfer price...
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Keywords:
Cost Allocation;
Transfer Pricing;
Decentralization;
Bertrand And Cournot Competition;
Cost Accounting
Narayanan, V.G., and Michael Smith. "Competition and Cost Accounting." Foundations and Trends® in Accounting 7, no. 3 (2012): 131–195. (Published: 11 April 2013.)
- January 2000
- Case
Claiborne Asks Web Surfers to Name New Line
Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension.
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Fournier, Susan M., and Andrea Carol Wojnicki. "Claiborne Asks Web Surfers to Name New Line." Harvard Business School Case 500-055, January 2000.
- November 2002 (Revised January 2004)
- Case
Martha McCaskey
By: Joshua D. Margolis and Bart J. van Dissel
Martha McCaskey, a project leader at a consulting firm, is asked to complete a project at a crucial point in her career. Successful completion of the project would gain McCaskey a promotion and a significant raise. McCaskey, however, cannot see a way to complete the...
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Keywords:
Ethics;
Values and Beliefs;
Personal Development and Career;
Decision Making;
Problems and Challenges;
Consulting Industry
Margolis, Joshua D., and Bart J. van Dissel. "Martha McCaskey." Harvard Business School Case 403-114, November 2002. (Revised January 2004.)
- December 2013
- Case
Clique Pens: The Writing Implements Division of U.S. Home
By: Frank V. Cespedes and James Kindley
The Clique Pens Writing Implements division of U.S. Home is a manufacturer of a full line of pens, pencils, markers, and art supplies. Despite solid sales, division president Elise Ferguson has seen gross margins drop from 42% in 2010 to just over 36% in 2012 as a...
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Keywords:
Production;
Marketing Strategy;
Distribution Channels;
Compensation and Benefits;
Sales;
Manufacturing Industry;
Consumer Products Industry
Cespedes, Frank V., and James Kindley. "Clique Pens: The Writing Implements Division of U.S. Home." Harvard Business School Brief Case 914-525, December 2013.
- 16 Mar 2020
- News
Economic integration and democracy: An empirical investigation
- February 2013 (Revised February 2014)
- Case
Phu My Hung
By: John Macomber and Dawn H. Lau
Privately held city development promoters decide whether to partner on next phase or go it alone in a 20-year, 4000-acre project. Set outside of Ho Chi Minh City, Vietnam, this decades-long project led by two Taiwanese families reshaped and built the economic...
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Macomber, John, and Dawn H. Lau. "Phu My Hung." Harvard Business School Case 213-098, February 2013. (Revised February 2014.)
- January 2012 (Revised August 2020)
- Case
The Swatch Group
By: Rohit Deshpandé, Karol Misztal and Daniela Beyersdorfer
In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential...
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Keywords:
Marketing Strategy;
Brands and Branding;
Segmentation;
Product Positioning;
Manufacturing Industry;
Consumer Products Industry;
Apparel and Accessories Industry
Deshpandé, Rohit, Karol Misztal, and Daniela Beyersdorfer. "The Swatch Group." Harvard Business School Case 512-052, January 2012. (Revised August 2020.)
- 29 Oct 2020
- Research & Ideas
The COVID Gender Gap: Why Fewer Women Are Dying
Harvard Business School Working Knowledge. [Image: iStock Photo] Related Reading COVID's Surprising Toll on Careers of Women Scientists Research paper: The Gender Gap in Self-Promotion How Schmoozing with the Boss Helps Men Get Promoted...
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- July 1990 (Revised November 1995)
- Case
Hong Kong TradeLink: News from the Second City
Presents a sequence of public information on the promotion of electronic data interchange to improve the competitive posture of Hong Kong.
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Konsynski, Benn R., and John L. King. "Hong Kong TradeLink: News from the Second City." Harvard Business School Case 191-026, July 1990. (Revised November 1995.)