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Show Results For
- All HBS Web
(8,869)
- People (27)
- News (2,212)
- Research (4,797)
- Events (45)
- Multimedia (177)
- Faculty Publications (2,985)
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- 2020
- Book
Experimentation Works: The Surprising Power of Business Experiments
By: Stefan Thomke
Don’t fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition,... View Details
Keywords: Experimentation; Experiments; Market Research; Innovation and Invention; Innovation and Management; Customers; Research
Thomke, Stefan. Experimentation Works: The Surprising Power of Business Experiments. Boston, MA: Harvard Business Review Press, 2020.
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details
Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- April 2021
- Teaching Note
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Teaching Note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" HBS Case No. 520-086. View Details
Keywords: Influencer Marketing; Influencers; Influencer; Monetization; Monetization Strategy; Female; Female Entrepreneur; Female Protagonist; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; Europe; North America
- December 1996 (Revised December 1997)
- Case
NAPOCOR Privatization: Power in the Philippines
In the summer of 1993, brownouts reached 10 hours a day in Metro Manila, the center of the Philippine economy. Solving the electricity crisis was central to recently elected President Fidel Ramos's plan to transform the Philippines from the "sick man of Asia" to the... View Details
Dyck, Alexander, Nonito R. Bernardo Jr, and John F. McGuire. "NAPOCOR Privatization: Power in the Philippines." Harvard Business School Case 797-001, December 1996. (Revised December 1997.)
- April 2021 (Revised February 2023)
- Case
Mahatma Gandhi: Changing the World
By: Robert Simons and Max Saffer
This case traces the rise of Mohandas Gandhi from his early days in British-controlled India to the inspirational martyr who, through personal deprivation and leadership, inspired millions and became the catalyst for India to break away from Britain. The case describes... View Details
Keywords: Mission And Purpose; Values And Beliefs; Personal Characteristics; Power And Influence; Diversity; Leadership Development; Work-life Balance; History; Leadership Style; Leading Change; India
Simons, Robert, and Max Saffer. "Mahatma Gandhi: Changing the World." Harvard Business School Case 121-069, April 2021. (Revised February 2023.)
- 1995
- Chapter
Negotiating Rationally: The Power and Impact of the Negotiator's Frame
By: M. A. Neale and M. H. Bazerman
- August 2005
- Article
Strategy-Making in Novel and Complex Worlds: The Power of Analogy
By: Giovanni Gavetti, Daniel A. Levinthal and Jan W. Rivkin
Gavetti, Giovanni, Daniel A. Levinthal, and Jan W. Rivkin. "Strategy-Making in Novel and Complex Worlds: The Power of Analogy." Strategic Management Journal 26, no. 8 (August 2005): 691–712.
- October, 2022
- Article
The Economic Dynamics of Competing Power Generation Sources
By: Gunther Glenk and Stefan Reichelstein
Competing power generation sources have experienced considerable shifts in both their revenue potential and their costs in recent years. Here we introduce the concept of Levelized Profit Margins (LPM) to capture the changing unit economics of both intermittent and... View Details
Keywords: Renewable Energy; Intermittant; Cost Accounting; Profitability Analysis; Learning-by-doing; Cannibalization Effect; Energy; Environmental Management; Investment; Operations; Technological Innovation; Energy Industry; Utilities Industry; Industrial Products Industry; Manufacturing Industry; Europe; North America; South America; Africa; Asia
Glenk, Gunther, and Stefan Reichelstein. "The Economic Dynamics of Competing Power Generation Sources." Art. 112758. Renewable and Sustainable Energy Reviews 168 (October, 2022).
- 2002
- Book
The Power and the Money: The Mexican Financial System, 1876-1932
By: Noel Maurer
Maurer, Noel. The Power and the Money: The Mexican Financial System, 1876-1932. Social Science History. Palo Alto, CA: Stanford University Press, 2002.
- Article
Franklin D. Roosevelt, Electric Utilities, and the Power of Competition
By: Willis Emmons
Emmons, Willis. "Franklin D. Roosevelt, Electric Utilities, and the Power of Competition." Journal of Economic History 53, no. 4 (December 1993): 880–907.
- 27 Sep 2010
- Research & Ideas
Customer Experts Lose Influence When Teams are Pressured
It's a common problem: A work team tackles a high-pressure project for a client, but along the way something goes wrong with team dynamics and the client ends up feeling shortchanged. Even though team members initially recognize View Details
Keywords: by Sarah Jane Gilbert
- Research Summary
The Political Power of Weak Interests
By: Gunnar Trumbull
One of the most broadly accepted theoretical claims of public policy is the proposal that interests shared by a large set of actors tend to be under-represented in public policy. From Mancur Olson to George Stigler to James Q. Wilson, our most influential theorists... View Details
- fall 1996
- Article
A Comparison of Four Countries' Estate Laws and Their Influence on Family Companies
By: J. A. Davis, J. Swartz, E. B. Blakely and C. Chang
Davis, J. A., J. Swartz, E. B. Blakely, and C. Chang. "A Comparison of Four Countries' Estate Laws and Their Influence on Family Companies." Family Business Review (fall 1996).
- Research Summary
Globalization of Wind Power
Professor Vietor has been working to develop teaching materials on energy - especially renewable energy. Towards this end, he has written cases on Cape Wind, Suzlon, Airtricity's Supergrid, and Sun Tech. He is currently expanding this research into... View Details
- 2010
- Other Unpublished Work
God, Government and Outsiders: The Influence of Religious Beliefs on Depositor Behavior in an Emerging Market.
By: Ayesha K. Khan and Tarun Khanna
This paper provides evidence that religious beliefs can have a significant impact on individual financial choices. Using proprietary panel data on the distribution of bank deposits across all commercial banks in Pakistan over a 33-month period, I find that Islamic... View Details
- December 1994 (Revised February 1995)
- Case
Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team
Follows the entry and early experiences of engineer Anne Livingston, an African American woman, as she joins Power Max Systems in 1991 as software engineering manager for the new product development group. Power Max is facing stiff competition and wants to be first to... View Details
Keywords: Race; Personal Development and Career; Organizational Culture; Gender; Information Technology Industry
Gentile, Mary C., and Pamela J. Maus. "Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team." Harvard Business School Case 395-067, December 1994. (Revised February 1995.)
- 2008
- Chapter
Identity Negotiation Processes Amidst Diversity: Understanding the Influence of Social Identity and Status Differences
By: Jeffrey T. Polzer and Heather M. Caruso
We integrate an identity negotiation framework with research on diversity, social identity theory, and status differences. This integration reveals the distinct advantages and challenges that high and low status people face when they engage in identity negotiation... View Details
- 01 Dec 2010
- Working Paper Summaries
Reversing the Null: Regulation, Deregulation, and the Power of Ideas
- October 2012 (Revised March 2014)
- Case
Privatization of the Power Sector in Nigeria (A)
By: Eric Werker, Onyechi Ezekwueche, Olatomiwa Igun and Alice Wei
In spite of its abundant energy resources, Nigeria in 2012 had one of the lowest levels of energy use in the world. Self-generation of power from costly generators was double that of grid-supplied electricity. The history of its power sector was one of inefficient... View Details
Werker, Eric, Onyechi Ezekwueche, Olatomiwa Igun, and Alice Wei. "Privatization of the Power Sector in Nigeria (A)." Harvard Business School Case 713-042, October 2012. (Revised March 2014.)
- 26 Sep 2018
- Working Paper Summaries