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      • July 2014
      • Case

      Paramount Equipment, Inc.

      By: Carliss Y. Baldwin and Wei Wang
      Paramount Equipment, Inc., based in Fort Wayne, Indiana, is a large manufacturer of cranes and compact construction equipment, aerial work platforms, and food service equipment. Founded in 1987, Paramount now had manufacturing operations in 24 countries. However, it... View Details
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      Baldwin, Carliss Y., and Wei Wang. "Paramount Equipment, Inc." Harvard Business School Brief Case 914-557, July 2014.
      • 2014
      • Working Paper

      Non-Adherence in Health Care: A Positive and Normative Analysis

      By: Mark Egan and Tomas J. Philipson
      Non-adherence in health care results when a patient does not initiate or continue care that a provider has recommended. Previous research identifies non-adherence as a major source of waste in US health care, totaling approximately 2.3% of GDP, and have proposed a... View Details
      Keywords: Health Care and Treatment; Behavior; Economics; Analysis; Mathematical Methods
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      Egan, Mark, and Tomas J. Philipson. "Non-Adherence in Health Care: A Positive and Normative Analysis." NBER Working Paper Series, No. 20330, July 2014. (Previously titled, "Health Care Adherence and Personalized Medicine.")
      • 2014
      • Article

      Unequality: Who Gets What and Why It Matters

      By: Michael I. Norton
      Who should get what, and what are the consequences? Economic inequality in the United States has been rising for decades, yet only recently have behavioral scientists explored two central questions surrounding the optimal level of inequality. First, what are the... View Details
      Keywords: Inequality; Ethics; Productivity; Gambling; Equality and Inequality; Fairness; Income; Performance Productivity; United States
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      Norton, Michael I. "Unequality: Who Gets What and Why It Matters." Policy Insights from the Behavioral and Brain Sciences 1, no. 1 (2014): 151–155.
      • June 2014
      • Article

      Improving Value with TDABC

      By: Robert S. Kaplan
      The article discusses the benefits of time-driven activity-based costing (TDABC) combined with outcomes measurement for healthcare organizations. Topics covered include improving resource efficiency, optimizing care over the complete care cycle, and planning and... View Details
      Keywords: Goals and Objectives; Activity Based Costing and Management; Health Care and Treatment; Health Industry
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      Kaplan, Robert S. "Improving Value with TDABC." hfm (Healthcare Financial Management) 68, no. 6 (June 2014): 76–83.
      • Article

      Analyzing Scrip Systems

      By: Kris Johnson, David Simchi-Levi and Peng Sun
      Scrip systems provide a nonmonetary trade economy for exchange of resources. We model a scrip system as a stochastic game and study system design issues on selection rules to match potential trade partners over time. We show the optimality of one particular rule in... View Details
      Keywords: "Repeated Games"; Stochastic Trust Game; Dynamic Program; P2P Lending; Scrip Systems; Artificial Currency; Non-monetary Trade Economies; Marketplace Matching; Currency; Operations; Game Theory
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      Johnson, Kris, David Simchi-Levi, and Peng Sun. "Analyzing Scrip Systems." Operations Research 62, no. 3 (May–June 2014): 524–534.
      • February 2014 (Revised August 2015)
      • Case

      The Estate Tax Debate

      By: Matthew Weinzierl, Katrina Flanagan and Valerie Galinskaya
      Per dollar of revenue, no tax policy generates more sound and fury than the taxation of estates. To supporters, the tax is a break on the concentration of wealth and power and an easy way to fund redistribution. To opponents, the tax is an unjust punishment of the... View Details
      Keywords: Atkinson-Stiglitz; Optimal Capital Taxation; Bequest Motives; Taxation; Family and Family Relationships; Property
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      Weinzierl, Matthew, Katrina Flanagan, and Valerie Galinskaya. "The Estate Tax Debate." Harvard Business School Case 714-032, February 2014. (Revised August 2015.)
      • January 2014 (Revised May 2014)
      • Background Note

      Rail Transportation in the United States

      By: Rosabeth Moss Kanter and Matthew Guilford
      In the 20th century, automobiles and airlines pushed rail into the background as an often-troubled and neglected mode. After a review of the long history of rail in the U.S., this paper examines the situation in the 21st century, including the rail market structure,... View Details
      Keywords: Railroad History; History; Rail Transportation; Rail Industry
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      Kanter, Rosabeth Moss, and Matthew Guilford. "Rail Transportation in the United States." Harvard Business School Background Note 314-084, January 2014. (Revised May 2014.)
      • 2014
      • Chapter

      Better Timing of Cyber Conflict

      By: Elisabeth Paulson and Christopher Griffin
      In this paper, we construct a model of cyber-weapon deployment and attempt to determine an optimal deployment time for cyberweapons using this model. We compare and contrast our approach to that in Axelrod and Iliev (R. Axelrod and R. Iliev. Timing of cyber conflict.... View Details
      Keywords: Cyber-weapons; Cyberwarfare; Cybersecurity; National Security
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      Paulson, Elisabeth, and Christopher Griffin. "Better Timing of Cyber Conflict." In Proceedings of the Third ASE International Conference on Cyber Security. Los Angeles, CA: Academy of Science and Engineering, 2014.
      • October 2013
      • Article

      How Much to Make and How Much to Buy? An Analysis of Optimal Plural Sourcing Strategies

      By: Phanish Puranam, Ranjay Gulati and Sourav Bhattacharya
      While many theories of the firm seek to explain when firms make rather than buy, in practice, firms often make and buy the same input—they engage in plural sourcing. We argue that explaining the mix of external procurement and internal sourcing for the same input... View Details
      Keywords: Supply Chain; Forecasting and Prediction; Framework; Prejudice and Bias; Mathematical Methods
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      Puranam, Phanish, Ranjay Gulati, and Sourav Bhattacharya. "How Much to Make and How Much to Buy? An Analysis of Optimal Plural Sourcing Strategies." Strategic Management Journal 34, no. 10 (October 2013): 1145–1161.
      • 2019
      • Working Paper

      Managing Churn to Maximize Profits

      By: Aurelie Lemmens and Sunil Gupta
      Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability, or their responsiveness to a... View Details
      Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
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      Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Harvard Business School Working Paper, No. 14-020, September 2013. (Revised December 2019. Forthcoming at Marketing Science.)
      • Article

      Liability Structure in Small-Scale Finance

      By: Fenella Carpena, Shawn Cole, Jeremy Shapiro and Bilal Zia
      Microfinance, the provision of small individual and business loans, has experienced dramatic growth, reaching over 150 million borrowers worldwide. Much of the success of microfinance has been attributed to attempts to overcome the challenges of information asymmetries... View Details
      Keywords: Microfinance; Emerging Markets; Financial Markets; Legal Liability; Banks and Banking; Banking Industry; India
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      Carpena, Fenella, Shawn Cole, Jeremy Shapiro, and Bilal Zia. "Liability Structure in Small-Scale Finance." World Bank Economic Review 27, no. 3 (2013): 437–469.
      • July–August 2013
      • Article

      Building Sustainable Cities

      By: John D. Macomber
      By 2050 the number of people living in cities will have nearly doubled, to 6 billion, and the problems created by this rampant urbanization are among the most important challenges of our time. Of all resource-management issues, the author argues, water, electricity,... View Details
      Keywords: Growth Management; Urban Development; Entrepreneurship; Infrastructure; City
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      Macomber, John D. "Building Sustainable Cities." Harvard Business Review 91, nos. 7/8 (July–August 2013): 40–50.
      • Article

      Fast Generalized Subset Scan for Anomalous Pattern Detection

      By: Edward McFowland III, Skyler Speakman and Daniel B. Neill
      We propose Fast Generalized Subset Scan (FGSS), a new method for detecting anomalous patterns in general categorical data sets. We frame the pattern detection problem as a search over subsets of data records and attributes, maximizing a nonparametric scan statistic... View Details
      Keywords: Pattern Detection; Anomaly Detection; Knowledge Discovery; Bayesian Networks; Scan Statistics; Analytics and Data Science
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      McFowland III, Edward, Skyler Speakman, and Daniel B. Neill. "Fast Generalized Subset Scan for Anomalous Pattern Detection." Art. 12. Journal of Machine Learning Research 14 (2013): 1533–1561.
      • June 2013 (Revised January 2016)
      • Case

      Château Margaux: Launching the Third Wine

      By: Elie Ofek and Eric E. Vogt
      Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
      Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Food and Beverage Industry; France
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      Ofek, Elie, and Eric E. Vogt. "Château Margaux: Launching the Third Wine." Harvard Business School Case 513-107, June 2013. (Revised January 2016.)
      • Article

      Fast Subset Scan for Multivariate Spatial Biosurveillance

      By: Daniel B. Neill, Edward McFowland III and Huanian Zheng
      We present new subset scan methods for multivariate event detection in massive space-time datasets. We extend the recently proposed 'fast subset scan' framework from univariate to multivariate data, enabling computationally efficient detection of irregular space-time... View Details
      Keywords: Algorithms; Disease Surveillance; Event Detection; Scan Statistics; Spatial Scan
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      Neill, Daniel B., Edward McFowland III, and Huanian Zheng. "Fast Subset Scan for Multivariate Spatial Biosurveillance." Statistics in Medicine 32, no. 13 (June 15, 2013): 2185–2208.
      • 2013
      • Dissertation

      Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

      By: Clarence Lee, Vineet Kumar and Sunil Gupta
      Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details
      Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups
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      Lee, Clarence, Vineet Kumar, and Sunil Gupta. "Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics." Diss., Harvard Business School, 2013. (Job Market Paper.)
      • 2013
      • Working Paper

      Improving Store Liquidation

      By: Nathan Craig and Ananth Raman
      Store liquidation is the time-constrained divestment of retail outlets through an in-store sale of inventory. The retail industry depends extensively on store liquidation, not only as a means for investors to recover capital from failed ventures, but also to allow... View Details
      Keywords: Business Exit or Shutdown; Financial Condition; Operations; Retail Industry
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      Craig, Nathan, and Ananth Raman. "Improving Store Liquidation." Harvard Business School Working Paper, No. 13-096, May 2013.
      • May 2013
      • Article

      The Stock Selection and Performance of Buy-Side Analysts

      By: Boris Groysberg, Paul Healy, George Serafeim and Devin Shanthikumar
      Prior research on equity analysts focuses almost exclusively on those employed by sell-side investment banks and brokerage houses. Yet investment firms undertake their own buy-side research and their analysts face different stock selection and recommendation incentives... View Details
      Keywords: Buy-side Analysts; Sell-side Analysts; Stock Recommendations; Recommendation Optimism; Recommendation Performance; Investment Recommendations; Conflicts Of Interest; Financial Markets; Financial Institutions; Financial Services Industry; United States
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      Groysberg, Boris, Paul Healy, George Serafeim, and Devin Shanthikumar. "The Stock Selection and Performance of Buy-Side Analysts." Management Science 59, no. 5 (May 2013): 1062–1075.
      • March 2013
      • Book Review

      Book Review of 'From Optimal Tax Theory to Tax Policy' by Robin Boadway

      By: Matthew C. Weinzierl
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      Weinzierl, Matthew C. "Book Review of 'From Optimal Tax Theory to Tax Policy' by Robin Boadway." National Tax Journal 66, no. 1 (March 2013): 263–274.
      • 2013
      • Working Paper

      Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

      By: Sunil Gupta
      As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
      Keywords: Internet and the Web; Digital Marketing
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      Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
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