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All HBS Web
(538)
- News (69)
- Research (420)
- Multimedia (1)
- Faculty Publications (194)
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- 16 Jun 2003
- Research & Ideas
Historical Perspective: Levitt Shaped the Debate
starting with Levitt's prediction of a global marketplace ruled by standardized products sold at low prices. "Everyone says the article is wrong, and everyone reads it twenty years later. Why?" asked Abdelal. Tedlow portrayed...
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by Sean Silverthorne
- September 1997 (Revised September 1997)
- Case
Koc Holding: Arcelik White Goods
By: John A. Quelch
Management is considering its options for future international expansion. Koc is the dominant supplier of white goods (kitchen appliances) in Turkey and has been increasing its export efforts. As lower import tariffs invite foreign competitors to enter Turkey, Koc must...
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Keywords:
Expansion;
Multinational Firms and Management;
Emerging Markets;
Consumer Products Industry;
Consumer Products Industry;
Turkey
Quelch, John A., and Robin Root. "Koc Holding: Arcelik White Goods." Harvard Business School Case 598-033, September 1997. (Revised September 1997.)
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
diverse methodology to understand the relationships between firm boundaries, firm activities, and geographic borders. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52688 2017 Geography, Location, and Strategy. View Details
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Sean Silverthorne
- 14 Oct 2014
- First Look
First Look: October 14
are the emerging clusters of multinational production the rule or the exception? What drives the offshore agglomeration of multinational firms in comparison to the...
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Sean Silverthorne
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and...
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by Working Knowledge editors
- 02 Jul 2013
- First Look
First Look: July 2
mitigation policies within its supply chain and in government policy. Publisher's link: http://sloanreview.mit.edu/article/caesars-entertainment-betting-on-sustainability/ Working Papers Market Reallocation and Knowledge Spillover: The Gains from View Details
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Anna Secino
- 14 Oct 2009
- First Look
First Look: October 14
variation in revenues per capita was both a product of the variation in natural endowments (i.e., the fact that states cannot produce any commodity they want) and a commodity boom that had asymmetric effects among states. These two...
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Martha Lagace
- 30 Sep 2008
- First Look
First Look: September 30, 2008
operational, financing, and investment decisions of firms. We develop a model in which product developers can play a useful role in monitoring the deployment of their technology abroad. The analysis demonstrates that when firms want to...
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Martha Lagace
- July 2011 (Revised August 2011)
- Supplement
Renewing GE: The Africa Project (B)
By: David A. Thomas and Stephanie J. Creary
This case continues the story of the evolution of GE's business initiatives Africa. Between November 2010 and March 2011 several significant structural changes and leadership appointments were announced at GE, which reflected the company's commitment to global growth...
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Keywords:
Organizational Change and Adaptation;
Restructuring;
Multinational Firms and Management;
Developing Countries and Economies;
Consumer Products Industry;
Hong Kong;
Africa;
Republic of Ireland
Thomas, David A., and Stephanie J. Creary. "Renewing GE: The Africa Project (B)." Harvard Business School Supplement 412-028, July 2011. (Revised August 2011.)
- 18 Sep 2007
- Research & Ideas
How Brand China Can Succeed
tightened and enforced nationwide. Western multinationals have a role to play in ensuring their Chinese subcontractors deliver on quality, but Beijing must push provincial governments to upgrade and enforce existing laws. Tough sentences...
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by John Quelch
- October 1996 (Revised March 1998)
- Case
Schroder Ventures: Launch of the Euro Fund
By: Josh Lerner, Kate Bringham and Nick Ferguson
Schroder Ventures is considering launching a pan-European fund in response to investor demand. This will lead to changes in the interactions between the parent organization and the national affiliates. A related question is the extent to which the private equity model...
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Keywords:
Change;
Private Equity;
Investment Funds;
Multinational Firms and Management;
Product Launch;
Europe
Lerner, Josh, Kate Bringham, and Nick Ferguson. "Schroder Ventures: Launch of the Euro Fund." Harvard Business School Case 297-026, October 1996. (Revised March 1998.)
- 21 Apr 2015
- First Look
First Look: April 21
http://www.brookings.edu/~/media/Projects/BPEA/Fall-2014/Fall2014BPEA_Weinzierl.pdf?la=en Working Papers Selection and Market Reallocation: Productivity Gains from Multinational View Details
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Carmen Nobel & Sean Silverthorne
- April 1993 (Revised June 1993)
- Case
Bayerische Motoren Werke AG (BMW)
By: Robert J. Dolan
In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation.
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Keywords:
Product Positioning;
Marketing Strategy;
Multinational Firms and Management;
Market Entry and Exit;
Sales;
Manufacturing Industry;
Auto Industry;
Germany;
North America
Dolan, Robert J. "Bayerische Motoren Werke AG (BMW)." Harvard Business School Case 593-082, April 1993. (Revised June 1993.)
- 17 Jul 2012
- First Look
First Look: July 17
conquering Paris or New York. Read the article: http://hbr.org/2012/07/the-growth-opportunity-that-lies-next-door/ar/ Working PapersSelection, Reallocation, and Spillover: Identifying the Sources of Gains from Multinational View Details
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Sean Silverthorne
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
multinationals toward organization-wide rationalization. Efficiencies and commonalities have emerged, particularly with certain production processes but also in backroom functions such as quality assurance...
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by Garry Emmons
- 02 Aug 2011
- First Look
First Look: August 2
Publication:American Economic Journal: Economic Policy (forthcoming) Abstract We examine the differential response of establishments to the recent global financial crisis with particular emphasis on the role of foreign ownership. Using a worldwide establishment panel...
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Sean Silverthorne
- 07 Apr 2008
- Research & Ideas
The Debate over Taxing Foreign Profits
Historically, the idea was that multinational firms were looking at after-tax rates of return around the world and choosing to invest their capital eitherat home or abroad up to the point that those returns were equalized. If you believe...
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by Sean Silverthorne
- 2010
- Book
Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]
By: Geoffrey Jones
Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us...
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Keywords:
Business History;
Business Growth and Maturation;
Multinational Firms and Management;
Corporate Strategy;
Organizational Culture;
Globalization;
Brands and Branding;
Consumer Products Industry
Jones, Geoffrey. Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]. Istanbul: Türkiye İş Bankası Kültür Yayınları, 2010, Turkish ed.
- 31 Dec 2012
- Research & Ideas
Most Popular Stories of 2012
Power of Conversational Leadership Published: July 23, 2012 Communication is always a challenge, especially in multinational corporations. Boris Groysberg and Michael Slind discuss why it makes sense to adopt the principles of...
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by Staff
- 13 Apr 2010
- First Look
First Look: April 13
behavior and preferences into service cost and productivity standard metrics. Optimal Value and Growth Tilts in Long-Horizon Portfolios Authors:W. Jakub Jurkek and Luis M. Viceira Publication:Review of Finance (forthcoming) Abstract We...
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Martha Lagace