Publications

February 2002 (Revised August 2002)
Case

Inhale Therapeutics: Executing and Growing the Business Model

Inhale is about to bring a novel technology to market that uses inhalation to administer drugs that formerly required injection. Inhale must now decide which way to evolve its business model. This will determine the future direction of growth for the company. View Details

Keywords: Business Model; Technological Innovation; Health Care and Treatment; Growth and Development Strategy; Medical Devices and Supplies Industry

April 2024
Supplement

Cyrus 3.0: Turning a Traditional Business Model on Its Head (B)

By: James Heskett

The objective of improved work-life balance is achieved. However, it prompts a discussion of whether management should take on special events during what is now a long weekend in order to improve the bottom line even more. The case raises questions about other... View Details

Keywords: Business Model; Organizational Change and Adaptation; Work-Life Balance; Strategic Planning; Profit

2022
Working Paper

Product2Vec: Leveraging Representation Learning to Model Consumer Product Choice in Large Assortments

By: Fanglin Chen, Xiao Liu, Davide Proserpio and Isamar Troncoso

We propose a method, Product2Vec, based on representation learning, that can automatically learn latent product attributes that drive consumer choices, to study product-level competition when the number of products is large. We demonstrate Product2Vec’s... View Details

Keywords: Consumer Choice; Consumer Behavior; Competition; Product Marketing

SSRN

October 1999
Case

Intel Labs (B): A New Business Model for Commercializing Research in Photolithography

Intel deployed a creative business model to commercialize its EUV technology in photolithography. This model assigned intellectual property and machine priority in an industry consortium. View Details

Keywords: Commercialization; Operations; Research and Development

Educators

2012
Article

Organizing for Society: A Typology of Social Entrepreneuring Models

By: Johanna Mair, Julie Battilana and Julian Cardenas

In this article, we use content and cluster analysis on a global sample of 200 social entrepreneurial organizations to develop a typology of social entrepreneuring models. This typology is based on four possible forms of capital that can be leveraged: social, economic,... View Details

Keywords: Social Entrepreneurship; Organizational Structure

August 2020 (Revised September 2020)
Technical Note

Assessing Prediction Accuracy of Machine Learning Models

By: Michael W. Toffel, Natalie Epstein, Kris Ferreira and Yael Grushka-Cockayne

The note introduces a variety of methods to assess the accuracy of machine learning prediction models. The note begins by briefly introducing machine learning, overfitting, training versus test datasets, and cross validation. The following accuracy metrics and tools... View Details

Keywords: Machine Learning; Statistics; Econometric Analyses; Experimental Methods; Data Analysis; Data Analytics; Forecasting and Prediction; Analytics and Data Science; Analysis; Mathematical Methods

Educators

2015
Article

A Bayesian Framework for Modeling Human Evaluations

By: Himabindu Lakkaraju, Jure Leskovec, Jon Kleinberg and Sendhil Mullainathan

Article

Revitalizing Organizations: Change Process and Emergent Model

By: Michael Beer

Article

What Kind of Corporate Modeling Functions Best?

By: R. H. Hayes and R. L. Nolan

Keywords: Business Ventures

June 2001
Supplement

ESL Golf Model Overview and Navigation Instructions

By: Carliss Y. Baldwin and Christopher R Gordon

Supplements the (A) case. View Details

July 1996 (Revised August 1997)
Case

Japan: Growing Contradictions in the Old Model

By: Huw Pill

January 1988 (Revised January 1997)
Case

Digital Equipment Corp.: The Endpoint Model (A)

By: David A. Garvin

Describes a comprehensive manufacturing strategy designed to reduce substantially the cycle time of orders (i.e. the time between the placement of an order by a customer and its delivery to the customer). To launch the strategy Digital has adopted manufacturing... View Details

Keywords: Business Plan; Information; Time Management; Production; Strategic Planning; Strategy; Manufacturing Industry

Educators

1 Dec 1998
Conference Presentation

An Introduction to Mixed Models in SAS

By: William B. Simpson

Keywords: Applications and Software; Mathematical Methods

January 2003
Article

A Multivariate Model of Strategic Asset Allocation

By: Luis M. Viceira, John Y. Campbell and Y. Lewis Chan

Keywords: Assets; Resource Allocation

2007
Book

When Professionals Have to Lead: A New Model for High Performance

By: Thomas J. DeLong, John J. Gabarro and Robert Lees

For too long, professional services firms (PSFs) have relied on the "producer-manager" model, which works well in uncomplicated business environments. However, today's managing directors must balance conflicting roles, more demanding clients, tougher competitors, and... View Details

Keywords: Leadership; Management Practices and Processes; Service Operations; Performance Effectiveness; Strategy

February 2000
Case

Bluemercury: Leveraging the Click and Mortar Business Model

By: Lynda M. Applegate and Karen Barone

Keywords: Business Model