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Show Results For
- All HBS Web
(3,144)
- People (24)
- News (801)
- Research (1,565)
- Events (13)
- Multimedia (39)
- Faculty Publications (1,069)
- Article
What's in a Name? Understanding the Interplay Between Titles, Content, and Communities in Social Media
By: Himabindu Lakkaraju, Julian McAuley and Jure Leskovec
Lakkaraju, Himabindu, Julian McAuley, and Jure Leskovec. "What's in a Name? Understanding the Interplay Between Titles, Content, and Communities in Social Media." Proceedings of the International AAAI Conference on Weblogs and Social Media 7th (2013).
- 01 Jan 2009
- Conference Presentation
Defining Fashion: The Role of the Media in Constructing the Meaning of the Fashion Industry in India
By: Mukti Khaire
- 01 Jun 2013
- News
Harvest Time
Morgan Stanley and after launching an adventure-tour start-up, Ransom cofounded Wildfire, a social media marketing company acquired last year by Google for a reported $350 million. Discussing her thoughts on leadership and the culture at... View Details
- June 2015
- Case
Fei Ni Mo Shu (You are the One) and the Chinese Employment Market
By: Christopher Marquis, Qi Li and Ying Zhang
This case study shows the evolution of the Chinese television program Fei Ni Mo Shu (You are the One), from an unrecognized show in 2010 to becoming a television phenomenon in 2015. The success of Fei Ni Mo Shu (You are the One) has resulted from it reflecting the... View Details
Marquis, Christopher, Qi Li, and Ying Zhang. "Fei Ni Mo Shu (You are the One) and the Chinese Employment Market." Harvard Business School Case 415-081, June 2015.
- 26 Mar 2013
- News
Facebook's other first lady
- 2012
- Article
The Unbundling of Advertising Agency Services: An Economic Analysis
By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a puzzle surrounding the shift from bundling to unbundling of U.S. advertising agency services and the slow pace of change over several decades. We model an agency’s decision as a tradeoff between the fixed cost to the advertiser of establishing a... View Details
Keywords: Bundling; Unbundling; Advertising Agency Services; Fixed Cost; Higher Media Prices; Volume; Diversification; Advertising; Change; Advertising Industry; United States
Arzaghi, Mohammad, Ernst R. Berndt, James C. Davis, and Alvin J. Silk. "The Unbundling of Advertising Agency Services: An Economic Analysis." Review of Marketing Science 10, no. 1 (2012).
- Research Summary
Overview
When information is digitized, it can be aggregated and shared nearly instantly. I am interested in how this acceleration in the aggregation and availability of information, via digitization, affects firms and firm strategy.
Platforms have emerged as marketplaces for... View Details
- 01 Sep 2010
- News
You’ve Been YouTubed
Art by John Weber Related Links Virtual Learning Series: Understanding Users of Social Networks Career Webinar: Leverage the Power of Your LinkedIn Network Tweets are in the air we breathe. Most of us know that “friend” can also be a verb. Social View Details
- 10 Dec 2014
- News
Front-Row Seat
Photographed by Melissa Golden David Bradley was painting a picture with words. The owner and chairman of Atlantic Media had gathered about 400 staffers in a small Kennedy Center theater near the company’s Watergate offices. It was the... View Details
- 18 Nov 2013
- News
Poets & Quants' Top-Ranked Startup: Wildfire
- 01 Sep 2023
- News
3-Minute Briefing: Frances Haugen: (MBA 2011)
systems-based, not dependent on one person. That was a beautiful and liberating thing to hear. A big part of my advocacy is cultivating an ecosystem of accountability around social media safety. The goal of Beyond the Screen is to bring... View Details
- Teaching Interest
Overview
Technology Entrepreneurship, Marketing Strategy, Service Management View Details
- May 2024
- Article
Moral Thin-Slicing: Forming Moral Impressions from a Brief Glance
By: Julian De Freitas and Alon Hafri
Despite the modern rarity with which people are visual witness to moral transgressions involving
physical harm, such transgressions are more accessible than ever thanks to their availability on
social media and in the news. On one hand, the literature suggests that... View Details
Keywords: Moral Judgement; Thin Slices; Social Media; Fake News; Misinformation; Moral Sensibility; News; Behavior
De Freitas, Julian, and Alon Hafri. "Moral Thin-Slicing: Forming Moral Impressions from a Brief Glance." Art. 104588. Journal of Experimental Social Psychology 112 (May 2024).
- 01 Jun 2024
- News
Turning Point: On the Line
Leonard Dick (MBA 1990) (Illustration by Gisela Goppel) Leonard Dick (MBA 1990) (Illustration by Gisela Goppel) Day 116 was bizarrely poetic. Or poetically bizarre. And not just because I was an HBS grad participating in his second strike. To that point in last year’s... View Details
- 25 Aug 2022
- News
Elevator Pitch: Wagr
Illustration by Drue Wagner Wagr [Wa-jr] Mario Malave (MBA 2020), CEO Eliana Eskinazi (MBA 2020), CPO Concept: Wagr is a social sports-betting app that allows people to bet with others in their community instead of betting against the house. The Why: Wagr’s mission is... View Details
- August 2012
- Background Note
Marketing Communications
By: Thales S. Teixeira and Thales S. Teixeira
This note identifies the main issues involved in the effective management of the marketing communications process. It first defines the purpose of communication. Then it classifies the tools available to communicate with consumers. In the sequel, it elaborates on how... View Details
Keywords: Marketing Communication; Advertising; Promotion; Social Media; Digital Media; Viral Advertising; Marketing; Communications Industry; North and Central America
Teixeira, Thales S. "Marketing Communications." Harvard Business School Background Note 513-041, August 2012.