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All HBS Web
(2,982)
- People (5)
- News (740)
- Research (1,398)
- Events (8)
- Multimedia (7)
- Faculty Publications (603)
Show Results For
-
All HBS Web
(2,982)
- People (5)
- News (740)
- Research (1,398)
- Events (8)
- Multimedia (7)
- Faculty Publications (603)
- July 1989 (Revised December 1990)
- Case
CIBA-GEIGY Pharmaceuticals: Pharma International
Rohit Deshpande
Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
- June 1999 (Revised August 2004)
- Case
Friendly Fenway Program, The: The Value of Experience Enhancement
- May 1993 (Revised July 1995)
- Case
Air Miles
- 2015
- Working Paper
Online Word of Mouth and Product Review Disagreement
- November 1982 (Revised November 1984)
- Case
Information Resources, Inc. (A)
- January 2015 (Revised October 2016)
- Case
onefinestay: Building a Luxury Experience in the Sharing Economy
- October 2023
- Case
Leading Transformation at IHCL
- 02 Apr 2007
- Lessons from the Classroom
Making the Move to General Manager
- March 1975 (Revised April 1985)
- Case
L'eggs Products, Inc. (Condensed)
John T. Gourville
John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. His most... View Details
- 2008
- Working Paper
'Fair Marriages:' An Impossibility
- June 2007
- Article
Which Levers Boost ROI?
- July 2017 (Revised November 2017)
- Case
Propel
Ayelet Israeli
- June 2002 (Revised April 2003)
- Course Overview Note
Business Marketing: Course Overview Note for Instructors
V. Kasturi Rangan
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details
- November 1996 (Revised October 1998)
- Case
Reynolds Metals Company: Consumer Products Division
- November 2013
- Article