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All HBS Web
(3,123)
- Faculty Publications (329)
- December 1999 (Revised March 2002)
- Case
Hunter Business Group: TeamTBA
By: Das Narayandas and Elizabeth R. Caputo
The Hunter Business Group (HBG), a direct marketing consulting firm specializing in reorganizing the sales and marketing efforts of industrial firms, uses integrated customer contact technologies (including field sales, telephone, and mail) as a means of...
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Keywords:
Communication Technology;
Marketing Communications;
Marketing Reference Programs;
Marketing Strategy;
Market Participation;
Sales;
Value Creation;
Consulting Industry
Narayandas, Das, and Elizabeth R. Caputo. "Hunter Business Group: TeamTBA." Harvard Business School Case 500-030, December 1999. (Revised March 2002.)
- December 1999
- Case
Lees Supermarkets: Customer Loyalty Programs
By: David E. Bell, Rajiv Lal and Ann Leamon
Bell, David E., Rajiv Lal, and Ann Leamon. "Lees Supermarkets: Customer Loyalty Programs." Harvard Business School Case 500-038, December 1999.
- June 1999 (Revised August 2004)
- Case
Friendly Fenway Program, The: The Value of Experience Enhancement
The marketing head of the Boston Red Sox is reviewing the team's "Friendly Fenway" fan satisfaction program. The program is described in the context of the team's on-the-field performance, the ballpark's character, and team marketing and fan-building in general. The...
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Keywords:
Customer Satisfaction;
Revenue;
Framework;
Management;
Marketing Reference Programs;
Performance;
Boston
Greyser, Stephen A. "Friendly Fenway Program, The: The Value of Experience Enhancement." Harvard Business School Case 599-035, June 1999. (Revised August 2004.)
- March 1999 (Revised August 1999)
- Case
Coop, The: Market Research
By: Ruth Bolton and Youngme E. Moon
Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research, how much money to spend, and which programs to fund. His two vice presidents (of quality and marketing) have presented very different proposals.
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Keywords:
Marketing;
Cost;
Research;
Markets;
Quality;
Decisions;
Management Teams;
Food and Beverage Industry;
Retail Industry
Bolton, Ruth, and Youngme E. Moon. "Coop, The: Market Research." Harvard Business School Case 599-113, March 1999. (Revised August 1999.)
- March 1999 (Revised June 2004)
- Case
United States Agency for International Development (USAID): Campfire Program in Zimbabwe
By: V. Kasturi Rangan and Jay Sinha
Raises the issue of customer definition in economic development. Because of the multiple stakeholders and their varying interests, understanding where and how value is created is critical to understanding the customer.
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Keywords:
Customer Focus and Relationships;
Development Economics;
Marketing Strategy;
Programs;
Business and Stakeholder Relations;
Value Creation;
Zimbabwe;
United States
Rangan, V. Kasturi, and Jay Sinha. "United States Agency for International Development (USAID): Campfire Program in Zimbabwe." Harvard Business School Case 599-090, March 1999. (Revised June 2004.)
- February 1999
- Case
Lifeline Systems, Inc. (B)
By: H. Kent Bowen and Marilyn Matis
In 1997, Lifeline Systems continues to grow its service business to $32 million, 56% of the company's total revenues. More local hospital Lifeline programs turn over their monitoring service to Lifeline Central, expanding the company's subscriber base by 30%. The...
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Keywords:
Health Care and Treatment;
Information Technology;
Expansion;
Cost Management;
Growth and Development Strategy;
Partners and Partnerships;
Change;
Customer Relationship Management;
Service Operations;
Age;
Investment;
Health Industry;
Technology Industry;
Cambridge;
Boston
Bowen, H. Kent, and Marilyn Matis. "Lifeline Systems, Inc. (B)." Harvard Business School Case 699-038, February 1999.
- November 1998
- Case
Wegmans Food Markets: Diabetes Counseling
By: Ray A. Goldberg, David E. Bell and Ann Leamon
Danny Wegman, president of Wegmans Food Markets, is trying to decide how to evaluate the success of a nutrition-counseling program for diabetics, and whether and how to expand the program beyond the two stores currently involved. Wegmans, with 57 stores and $2.3...
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Keywords:
Performance Evaluation;
Expansion;
Programs;
Human Needs;
Financial Management;
Health Care and Treatment;
Nutrition;
Consumer Behavior;
Pharmaceutical Industry;
Food and Beverage Industry
Goldberg, Ray A., David E. Bell, and Ann Leamon. "Wegmans Food Markets: Diabetes Counseling." Harvard Business School Case 599-057, November 1998.
- September 1997
- Case
Bayer AG (B)
By: John A. Quelch
Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I.
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Keywords:
Globalized Firms and Management;
War;
Acquisition;
Trademarks;
Brands and Branding;
Communication Strategy;
Biotechnology Industry;
Pharmaceutical Industry;
Germany
Quelch, John A., and Robin Root. "Bayer AG (B)." Harvard Business School Case 598-032, September 1997.
- February 1997 (Revised January 2002)
- Case
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the...
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Keywords:
Management Teams;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Product Launch;
Product Positioning;
Innovation and Invention;
Auto Industry;
North America
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
- April 1996
- Article
The National Resident Matching Program as a Labor Market
By: A. E. Roth
Roth, A. E. "The National Resident Matching Program as a Labor Market." JAMA, the Journal of the American Medical Association 275, no. 13 (April 1996): 1054–1056.
- June 1995 (Revised July 2006)
- Supplement
Barilla SpA (B)
Supplements the (A) case.
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Keywords:
Production;
Distribution;
Sales;
Demand and Consumers;
Programs;
Food and Beverage Industry;
Italy
Hammond, Janice H. "Barilla SpA (B)." Harvard Business School Supplement 695-064, June 1995. (Revised July 2006.)
- March 1995
- Teaching Note
Becton Dickinson and Company: Multidivisional Marketing Programs TN
Teaching Note for (9-594-060).
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Keywords:
Health Industry
- January 1995 (Revised September 1997)
- Case
TV Guide (B)
TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like...
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Keywords:
Market Entry and Exit;
Service Delivery;
Information Technology;
Marketing;
Information Publishing;
Service Industry;
Publishing Industry
Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (B)." Harvard Business School Case 395-032, January 1995. (Revised September 1997.)
- January 1995 (Revised November 1996)
- Case
Avalon Information Services, Inc.
By: Lynn S. Paine and Wilda White
The Privacy Review Committee of Avalon Information Services must decide how to deal with concerns voiced by its retail supermarket customers about the privacy of consumer data collected through Avalon's point-of-sale data collection program. One customer is proposing...
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Keywords:
Mission and Purpose;
Safety;
Demand and Consumers;
Rights;
Analytics and Data Science;
Information Technology;
Ethics;
Information Industry
Paine, Lynn S., and Wilda White. "Avalon Information Services, Inc." Harvard Business School Case 395-036, January 1995. (Revised November 1996.)
- March 1994
- Case
Bose Corp.: The JIT II Program (A)
By: Roy D. Shapiro and Bruce Isaacson
Bose Corp. is evaluating an unusual plan to manage relationships with vendors that supply components for Bose speakers. The company must decide: 1) which planning and ordering activities should be performed by Bose and which can be performed by vendors, 2) how much...
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Keywords:
Supply Chain Management;
Planning;
Production;
Alliances;
Order Taking and Fulfillment;
Electronics Industry
Shapiro, Roy D., and Bruce Isaacson. "Bose Corp.: The JIT II Program (A)." Harvard Business School Case 694-001, March 1994.
- October 1993 (Revised November 1994)
- Case
Becton Dickinson & Co.: Multidivisional Marketing Programs
In response to a potential competitive inroad at a key account, managers at Becton Dickinson are considering a multidivisional marketing effort.
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Keywords:
Marketing Communications;
Accounting Audits;
Management;
Supply Chain Management;
Organizations;
Sales;
Change Management;
Health Industry
Cespedes, Frank V. "Becton Dickinson & Co.: Multidivisional Marketing Programs." Harvard Business School Case 594-060, October 1993. (Revised November 1994.)
- May 1993 (Revised July 1995)
- Case
Air Miles
By: John A. Quelch
The chairman and CEO of a U.K.-based frequent buyer travel award program is planning on launching in North America. Management must determine the marketing strategy to be used, specifically how the U.K. program should be altered, whether the U.S. and Canadian markets...
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Keywords:
Marketing Strategy;
Service Delivery;
Market Entry and Exit;
Adaptation;
Product Launch;
Service Industry;
Canada;
United Kingdom;
United States
Quelch, John A. "Air Miles." Harvard Business School Case 593-102, May 1993. (Revised July 1995.)
- April 1993 (Revised July 1994)
- Case
MathSoft, Inc. (A)
MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of...
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Keywords:
Information Technology;
Corporate Entrepreneurship;
Applications and Software;
Communication Strategy;
Salesforce Management;
Marketing Channels;
Advertising;
Product Launch;
Information Technology Industry;
Industrial Products Industry;
United States
Rangan, V. Kasturi. "MathSoft, Inc. (A)." Harvard Business School Case 593-094, April 1993. (Revised July 1994.)
- April 1993 (Revised June 1993)
- Case
Northern Telecom (B): The Norstar Launch
By: Robert J. Dolan
Northern Telecom has spent $50 million to develop a new family of telephone systems for small businesses. The investment proposal was justified on the basis of appreciable market share impact. Now, the project team must develop the appropriate supporting marketing...
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Keywords:
Communication Technology;
Investment;
Product Launch;
Product Development;
Telecommunications Industry;
Canada;
United States
Dolan, Robert J. "Northern Telecom (B): The Norstar Launch." Harvard Business School Case 593-104, April 1993. (Revised June 1993.)