Marketing Of Innovations - Publications - Faculty & Research

13 Jul 2011
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NASA Tournament Lab: Open Innovation On-Demand

19 Aug 2010
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Marketing Analysis Tools for Managers

Keywords: Colleges, Universities, and Professional Schools; Educational Services

18 Jun 2013
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How Innovation Will Fuel America’s Future

12 Dec 2023
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Can Sustainability Drive Innovation at Ferrari?

01 Jun 2010
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Do inefficient stock markets drive bad governance?

01 Sep 2006
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Innovative Loan Fund Yields Big Returns

Through its use of Harvard’s innovative Green Campus Loan Fund, HBS has cut energy expenditures and provided a model for conservation-minded schools around the University to follow. The loan fund provides... View Details

Keywords: Paul Massari; Construction of Buildings; Construction of Buildings; Construction of Buildings; Construction of Buildings

01 Mar 2017
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The Big Ambition Behind Educational Innovation

If a blueprint existed for educational innovation in the MBA Program, it would be informed by one guiding principle: create opportunities for students to identify and pursue their passions and to make a positive difference in the world.... View Details

20 Apr 2018
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What if ordinary corporate innovation holds the key to success?

01 Sep 2013
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Connell Family Gift Funds Curriculum Innovation

Terry and Margot Connell In memory of William F. Connell (MBA 1963), his widow, Margot, and the Connell family have donated $10 million to HBS to establish the Margot and William F. Connell Family MBA View Details

Keywords: William F. Connell (MBA 1963); Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2002
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The Mind Speaks, Marketers Listen

been used by the likes of Coca-Cola, General Motors, and AT&T to craft marketing strategies. “Most new products are developed and launched using focus groups and questionnaires,” Zaltman said, “and 60 to 80... View Details

29 Apr 2013
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Nicolas Retsinas Diagnoses the Recovering U.S. Housing Market

25 Oct 2018
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Vodafone’s Innovative Approach to Advanced Technologies

09 Nov 2020
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Best Business Books 2020: Technology & innovation

19 Nov 2018
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Architectural Innovation in the Software Industry

01 Apr 2002
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Emerging Research on Emerging Markets

asserted at the third annual HBS Workshop on Emerging Markets, held on campus last December. The two-day workshop, which attracted an impressive group of scholars from as far away as Sweden and as nearby as MIT, provided a forum to... View Details

Keywords: Yasheng Huang; Publishing Industries (except Internet); Information