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Show Results For
- All HBS Web
(3,440)
- People (9)
- News (611)
- Research (2,123)
- Events (18)
- Multimedia (18)
- Faculty Publications (1,117)
Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. The consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
- 01 Sep 2010
- News
Letters to the Editor
and responsibilities, limits of markets and models, risk and restraint, pros and cons of regulation — all appeared in some form in the cases I studied. The best way to learn leadership in business is View Details
- 28 Aug 2023
- Research & Ideas
The Clock Is Ticking: 3 Ways to Manage Your Time Better
Should you be reading this article? Or are you wasting time that would be better spent on something else? Time pressure—the struggle to get everything done within the limited hours we have—seems View Details
Keywords: by Kristen Senz
- 09 Oct 2020
- Blog Post
4 Things To Know About the MS/MBA Biotech
straining experience to place all hope in a clinical trial when facing limited options. Throughout my time working in biotech, I came to realize that having empathy, on a... View Details
- 25 Apr 2014
- Research & Ideas
To Pay or Not to Pay: Argentina and the International Debt Market
Editor's note. Argentina is in the midst of a continuing saga regarding its 2002 default on its sovereign debt, a case that the US Supreme Court will decide soon. HBS finance professor Laura Alfaro, who served from 2010 to 2012 as... View Details
Keywords: by Laura Alfaro
- December 2012
- Article
Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending
By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry
Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)
- 2011
- Teaching Note
Juner New Materials: On the Road to IPO (TN)
By: F. Warren McFarlan, Donglin Xia, Ning Jia and Ziqian Zhao
Juner New Materials (Juner) is a private China-based company that develops, produces, and distributes modified plastic compounds. Founded in 1995 by female serial entrepreneur Xiaomin Chen, Juner has exhibited strong performance and growth potential in the past fifteen... View Details
Keywords: Emerging Markets; Entrepreneurship; Financial Statements; IPO; Valuation; Women Executives; China; Plastics; China
McFarlan, F. Warren, Donglin Xia, Ning Jia, and Ziqian Zhao. "Juner New Materials: On the Road to IPO (TN)." Tsinghua University Teaching Note, 2011.
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
Google and Groupon, for instance, a higher percentage of employees work in sales than engineering or data mining. And at Facebook the salesforce's ability to translate 'likes' into advertisers will make or break that company's valuation... View Details
Keywords: by Carmen Nobel
- 10 Apr 2014
- Research & Ideas
John Kotter’s Plan to Accelerate Your Business
legs to act in order to accelerate," Kotter writes. In a hierarchy, top management typically has a limited number of people they trust and return View Details
Keywords: by Kim Girard
- 19 Aug 2016
- News
A nickel for your thoughts on how to make taxis better
- 12 May 2020
- Research & Ideas
It’s Time To Relaunch Your Remote Team
respective roles and how they have been contributing to team goals. Team members should be candid about how the work-from-home format has affected their productivity. Some may need assistance getting familiar with mediating tools. Some... View Details
Keywords: by Tsedal Neeley
- 21 Mar 2016
- Working Paper Summaries
Voluntary, Self-Regulatory, and Mandatory Disclosure of Oil and Gas Company Payments to Foreign Governments
- 01 Mar 2011
- News
The Path to Economic Revival
Pisano and Shih: It’s naive to believe that manufacturing can be shipped abroad without harm to U.S. competitiveness. Related Links Why Manufacturing Matters - HBS Working Knowledge Making Their Way James... View Details
- 09 Jan 2024
- In Practice
Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year
As a new year begins, the role of artificial intelligence (AI) and its impact on the future of work permeates nearly every workplace-related discussion, from diversity, equity, and inclusion goals and venture capital funding to strategic... View Details
- March 2022
- Article
Strategic State Capacity: How States Counter Opposition to Climate Policy
By: Jonas Meckling and Jonas Nahm
When can states implement policies against the opposition from powerful interest groups? Research on state capacity has examined bureaucratic sources of capacity, leaving unexplained why countries with similar levels of bureaucratic capacity vary in goal attainment. We... View Details
Meckling, Jonas, and Jonas Nahm. "Strategic State Capacity: How States Counter Opposition to Climate Policy." Comparative Political Studies 55, no. 3 (March 2022): 493–523.
- January 2009
- Article
Multinationals as Arbitrageurs? The Effect of Stock Market Valuations on Foreign Direct Investment
By: Malcolm Baker, C. Fritz Foley and Jeffrey Wurgler
Empirical evidence of imperfect integration across world capital markets suggests a role for cross-border arbitrage by multinationals. Consistent with multinational arbitrage as a determinant of foreign direct investment (FDI) patterns, we find that FDI flows increase... View Details
Keywords: Multinational Firms and Management; Financial Markets; Foreign Direct Investment; Valuation; Capital Markets; Cross-Cultural and Cross-Border Issues; Cost; Forecasting and Prediction; Capital; Stocks; Integration
Baker, Malcolm, C. Fritz Foley, and Jeffrey Wurgler. "Multinationals as Arbitrageurs? The Effect of Stock Market Valuations on Foreign Direct Investment." Review of Financial Studies 22, no. 1 (January 2009): 337–369.
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
were, they aggregated into a mighty marketing force. By 1994, Snapple was available across the country, and as distributors added painstakingly cultivated supermarket accounts, sales ballooned to $674 million from just $4 million ten... View Details
- 27 Apr 2021
- Blog Post
There Are No HBS People, Just People Who Happen to Go to HBS
others. However, above all, I applied to HBS because I knew better. As a first-generation college student, I didn’t know how to ask the right questions, I had a limited... View Details