Filter Results
:
(1,661)
Show Results For
-
All HBS Web
(1,661)
- People (4)
- News (267)
- Research (1,143)
- Events (4)
- Multimedia (5)
- Faculty Publications (413)
Show Results For
-
All HBS Web
(1,661)
- People (4)
- News (267)
- Research (1,143)
- Events (4)
- Multimedia (5)
- Faculty Publications (413)
- January 23, 2023
- Article
Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines
By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and...
View Details
Keywords:
COVID-19 Pandemic;
Public Health;
Vaccines;
Social Media;
Advertising;
Power and Influence;
Health Care and Treatment
Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
- 23 Feb 2022
- News
Can WEB3 Bring Back Competition to Digital Platforms?
- 08 Sep 2011
- What Do You Think?
What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?
pursue opportunity and successful new product development in spite of investor impatience. The real challenges may lie elsewhere, for example "the market place," as Jasper Ojongtambia suggests, or competition from companies like...
View Details
Price Anchors and Mergers and Acquisitions
Prior stock price peaks of targets affect several aspects of merger and acquisition activity. Offer prices are biased toward recent peak prices although they are economically unremarkable. An offer's probability of acceptance jumps discontinuously when it exceeds a... View Details
- 04 Feb 2015
- What Do You Think?
Is There a Stanford-Google-Silicon Valley School of Management?
Summing Up How Transferable is the Google "School of Management"? Responses to this month's column suggest a great deal of respect for what Google's management has been able to achieve, both in terms of a strategy for bringing high-tech services to View Details
- September 2007
- Journal Article
Refugee Camp Economies
By: Eric D. Werker
This paper describes the economy of a refugee camp. Key distortions to the economy of Kyangwali Refugee Settlement in Uganda are noted and the findings are used to construct a generic model of a refugee camp economy. Camp economies are influenced by host country...
View Details
Keywords:
Refugees;
Economy;
Policy;
Civil Society or Community;
Human Needs;
Societal Protocols;
Uganda
Werker, Eric D. "Refugee Camp Economies." Journal of Refugee Studies 20, no. 3 (September 2007): 461–480.
- 1975
- Working Paper
Information, Efficiency and Equilibrium
By: Jerry R. Green
When economic agents receive information over time concerning future events it is likely that prices for commodities whose value is influenced by these events will fluctuate in response to changes in the state of knowledge. If such events occur periodically,...
View Details
Green, Jerry R. "Information, Efficiency and Equilibrium." Harvard Institute of Economic Research Discussion Paper, No. 284, December 1975.
- 22 Nov 2004
- Research & Ideas
Side Effects: The Case of Propecia
You are the marketing director of Propecia, a new drug for hair restoration that's about to hit the market. But the drug can only be purchased via a physician's prescription. So do you advertise directly to balding men? Do you concentrate...
View Details
- Research Summary
Social Learning
One major area of my research is social learning: the ways and extent to which people discover what they want and need from the behavior and opinions of others. Social learning takes many forms. Probably most obvious is word of mouth—the advice and... View Details
- August 1, 2015
- Article
New Product Development Flexibility in a Competitive Environment
By: Janne Kettunen, Yael Grushka-Cockayne, Zeger Degraeve and Bert De Reyck
Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment...
View Details
Keywords:
Product Development;
Projects;
Management Style;
Situation or Environment;
Innovation and Invention;
Competition
Kettunen, Janne, Yael Grushka-Cockayne, Zeger Degraeve, and Bert De Reyck. "New Product Development Flexibility in a Competitive Environment." European Journal of Operational Research 244, no. 3 (August 1, 2015): 892–904.
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
for the auction house, which must determine how to allocate marketing and other expenditures between buyers and sellers to attract new business. As more job seekers sign on to Monster.com, more employers are willing to be paying customers...
View Details
- January–February 2022
- Article
Operational Disruptions, Firm Risk, and Control Systems
By: William Schmidt and Ananth Raman
Operational disruptions can impact a firm's risk, which manifests in a host of operational issues, including a higher holding cost for inventory, a higher financing cost for capacity expansion, and a higher perception of the firm's risk among its supply chain partners....
View Details
Keywords:
Operational Risk;
Operational Disruptions;
Information Asymmetry;
Control Systems;
Operations;
Disruption;
Risk Management
Schmidt, William, and Ananth Raman. "Operational Disruptions, Firm Risk, and Control Systems." Manufacturing & Service Operations Management 24, no. 1 (January–February 2022): 411–429.
- 01 May 2006
- What Do You Think?
Who Will Cast a Longer Shadow on the 21st Century: Friedman or Galbraith?
"I think Friedman will cast the longer shadow . . . the expansion of markets has speeded up the process of globalization . . . the corporate power of multinationals has not been as dominant as Galbraith had envisioned." In...
View Details
Keywords:
by James Heskett
- January 2018 (Revised January 2021)
- Background Note
Customer Lifetime Social Value (CLSV)
By: Elie Ofek, Barak Libai and Eitan Muller
One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of...
View Details
Keywords:
Customer Lifetime Value;
Customer Management;
Social Contagion;
Word Of Mouth;
Customer Engagement;
Customer Value and Value Chain;
Measurement and Metrics;
Customer Relationship Management
Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School Background Note 518-077, January 2018. (Revised January 2021.)
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
understanding what is important to the individual when he or she makes a purchasing decision." What Business Are You Really In? Levitt's influence reached well beyond the classroom. "Ted Levitt was the most influential and...
View Details
- 21 Oct 2022
- Research & Ideas
People Trust Business, But Expect CEOs to Drive Social Change
Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone...
View Details
Keywords:
by Scott Van Voorhis
- 15 Mar 2011
- First Look
First Look: March 15
system of expense allocation, and anti-inversion legislation—reflect the intuition that building "strong fences" around the United States advances American interests. This paper examines the interaction of a strong fences policy with the increasingly...
View Details
Keywords:
Sean Silverthorne
- April 2001 (Revised July 2001)
- Case
Zaplet, Inc.
By: Dorothy A. Leonard and Brian DeLacey
Start-up Zaplet, Inc., has radical software, prestigious venture capital funding, and a multitude of business opportunities. New CEO Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the...
View Details
Keywords:
Corporate Entrepreneurship;
Business or Company Management;
Information Technology;
Organizational Design;
Venture Capital;
Valuation;
Business Strategy;
Restructuring;
Expansion;
Product Development;
Innovation Strategy;
Human Resources;
Information Technology Industry;
California
Leonard, Dorothy A., and Brian DeLacey. "Zaplet, Inc." Harvard Business School Case 601-165, April 2001. (Revised July 2001.)
- 22 Dec 2014
- News
The absolutely, positively best quotes of 2014
- 17 Aug 2021
- Op-Ed
Dispensing Justice: The Case for Legalizing Cannabis Nationally
patchwork of federal illegality and selective states’ approval will continue to hobble the legal market, which has been cornered by those with access to political influence and private capital. Meanwhile, the illicit cannabis View Details
Keywords:
by Ashish Nanda and Tabatha Robinson