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  • July 2020
  • Case

Amanda and Kristen: Mented Cosmetics

By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details
Keywords: Brands and Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission and Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Beauty and Cosmetics Industry; Advertising Industry; Public Relations Industry; Chemical Industry; Manufacturing Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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    Emily Tedards

    Emily Tedards is a Doctoral Student in the Organizational Behavior program at Harvard Business School and a Doctoral Fellow for the Reimagining the Economy Initiative at Harvard Kennedy School. Emily is interested in interorganizational networks, alliances, and the... View Details

    • Research Summary

    Choice, Rationality and Welfare Measurement

    By: Jerry R. Green
    For the past century, economists have used the hypothesis that individual choice is based on rationality in their calculations of individual and collective welfare. The central ideas are that actual market choice reveal underlying preferences, and with a good set of... View Details

      Eva J. Sudol

      Eva Sudol is a Senior Lecturer in the Finance Unit at HBS, teaching Finance 1 in the required curriculum of the MBA program. She is also a Retired Partner at the Capital Group, a global investment management company, where she worked from 1994 – 2023 as an... View Details

      • 28 Apr 2021
      • News

      Get the Message: Reduce Water Use

      • 2010
      • Working Paper

      Cognitive Barriers to Environmental Action: Problems and Solutions

      By: Lisa L. Shu and Max Bazerman
      We explore interventions at the individual level and focus on recognized cognitive barriers from behavioral decision-making literature. In particular, we highlight three cognitive barriers that impede sound individual decision making that have particular relevance to... View Details
      Keywords: Decision Choices and Conditions; Judgments; Consumer Behavior; Environmental Sustainability; Cognition and Thinking; Prejudice and Bias
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        Aiyesha Dey

        Aiyesha Dey has been part of the Accounting and Management unit at the Harvard Business School as an associate professor of accounting since July 2017. She started her career as an accounting faculty at the Booth School of Business, University of Chicago, after... View Details

          Sebastian Hillenbrand

          Sebastian Hillenbrand is an Assistant Professor in the Finance Unit at Harvard Business School. He teaches the Finance I course in the MBA required curriculum.  

          Sebastian’s research interests are in behavioral and... View Details

          • 24 Mar 2010
          • Working Paper Summaries

          Fiduciary Duties and Equity-Debtholder Conflicts

          Keywords: by Bo Becker & Per Stromberg

            Forest L. Reinhardt

            Forest L. Reinhardt is the John D. Black Professor of Business Administration at Harvard Business School, and HBS’s Senior Associate Dean for Faculty Promotions and Tenure.

            Professor Reinhardt is interested in the relationships between market and nonmarket... View Details

            Keywords: agribusiness; agriculture; beverage; biotechnology; chemical; energy; federal government; food; food processing; forest products; nonprofit industry; oil ＆ gas; paper; petroleum; tourism; transportation
            • 27 Sep 2018
            • Working Paper Summaries

            Large-Scale Demand Estimation with Search Data

            Keywords: by Tomomichi Amano, Andrew Rhodes, and Stephan Seiler; Retail
            • December 1983 (Revised March 1999)
            • Case

            The United States Financial Crisis of 1931

            The behavior of the Federal Reserve System during the early years of the Great Depression has been a topic of considerable controversy. The Fed, it has been argued, pursued a contracting policy, thereby helping to turn what might have been only a brief recession into... View Details
            Keywords: Government and Politics; Financial Crisis; United States
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            • Article

            Backlash Against Male Elementary Educators

            By: Corinne A. Moss-Racusin and Elizabeth R. Johnson
            We investigated the existence, nature, and processes underscoring backlash (social and economic penalties) against men who violate gender stereotypes by working in education, and whether backlash is exacerbated by internal (vs. external) behavioral attributions.... View Details
            Keywords: Backlash Theory; Gender Stereotypes; Teaching; Early Childhood Education; Gender
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              Adi Sunderam

              Adi Sunderam is the Willard Prescott Smith Professor of Corporate Finance at Harvard Business School, a Research Associate at the National Bureau of Economic Research, and a Faculty Affiliate of the Harvard Economics department. He teaches Finance 2 in... View Details

              Keywords: asset management; banking; brokerage; federal government; financial services; investment banking industry

                Ana Antolin

                Ana Antolin is a doctoral candidate in the Strategy unit at Harvard Business School. She received her B.S. in Quantitative Economics and International Relations from Tufts University. Prior to joining Harvard, she worked as a full-time research assistant in... View Details

                • January 2021 (Revised March 2022)
                • Teaching Note

                Maritz Automotive

                By: Ashley V. Whillans and Lamar Pierce
                This case focuses on Charlotte Blank, the Chief Behavioral Officer at Maritz, as she tries to assist a major automotive manufacturer (CarCo) with increasing their sales by prepaying monthly bonuses to independently franchised car dealers and clawing them back if the... View Details
                Keywords: Loss-framing; Sales; Performance Improvement; Compensation and Benefits; Motivation and Incentives; Behavior; Theory; Auto Industry
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                • 05 Dec 2024
                • HBS Seminar

                Amanda Sharkey, Mendoza College of Business

                • 01 Apr 2024
                • In Practice

                Navigating the Mood of Customers Weary of Price Hikes

                increase has prompted a shift in purchasing habits, with consumers increasingly opting for store-brand items over name brands, favoring discount stores, and reducing purchases of non-essential items. Such behavior is a direct response to... View Details
                Keywords: by Rachel Layne; Retail; Consumer Products
                • 08 Nov 2010
                • News

                Is There an Optimal Rich-Poor Gap?

                  Julie Battilana

                  Julie Battilana is the Joseph C. Wilson Professor of Business Administration in the Organizational Behavior unit at Harvard Business School and the Alan L. Gleitsman Professor of Social Innovation at Harvard Kennedy School, where she is also the founder and faculty... View Details