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- All HBS Web
(845)
- News (133)
- Research (517)
- Events (4)
- Multimedia (1)
- Faculty Publications (103)
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- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
safe.” If companies do provide a notice, however, they must abide by it. For that reason, companies often make them as broad and sweeping as possible—perhaps triggering customers to worry about what the company might do with their data.... View Details
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
through word of mouth (WOM); whereas in another context (a cloud-based file storage service), customers who joined through WOM referrals tended to exhibit higher usage. Yet, examining how routes of adoption relate to View Details
Keywords: Dina Gerdeman
- 12 Nov 2021
- Op-Ed
Can Our Parenting Struggles Make Us Better Leaders?
can adopt a middle ground, promoting a sense of autonomy while also allowing for at least some structure. As I’ve found, the best leaders also adopt this middle ground inside organizations, albeit a somewhat specific way. They choose to... View Details
- 02 Feb 2004
- Research & Ideas
Mapping Your Corporate Strategy
more powerful than 1,000 words (or even twenty-five ad hoc performance measures). The financial and customer objectives describe the outcomes the organization wants to achieve; objectives in the internal and learning and growth... View Details
Keywords: by Martha Lagace
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
rotten customer experience as well as major financial troubles for some large players. What does Toyota understand about its channels that GM is still learning? A: We didn't specifically focus on Toyota's... View Details
Keywords: by Sean Silverthorne
- 04 Feb 2021
- Research & Ideas
Inside CEOs' Pandemic Worries: Uncertainty, Employees, and Kids
the pandemic’s suddenness caught many without sufficient ready cash. A real estate CEO noted: “We had ongoing construction and needed to pay our contractors but were not sure that we would receive payments as planned from our customers... View Details
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
more specific rules. “Regulators should have the temperament that ‘we need to make this thing work,’ but most regulators don’t think about it that way and just want to protect the down side,” Lal says. “Regulators should have an open... View Details
- 19 Nov 2018
- Sharpening Your Skills
E-Santa: Is Retail Ready for Digital Christmas?
Banning Big Box Stores Can Hurt Local Retailers Research shows how regulations designed to protect independent retailers from big box competition may backfire. Empathy: The Brand Equity of Retail Retailers can offer great product selection and value, but those who lack... View Details
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
forces, but patterns over time and how markets move and customers buy. They may not know your specific market details or the intimate buying patterns of your target customer, but as Bob Mason, managing... View Details
Keywords: by Julia Austin
- 09 Jan 2006
- Research & Ideas
What Really Drives Your Strategy?
they spent enough time understanding what it took to make sure that the specific plans—which products to make in which kind of facility, located where, using which technologies, selling to which customers—were lined up with more abstract... View Details
Keywords: by Martha Lagace
- 02 Nov 2016
- What Do You Think?
Are Employees Becoming Job 'Renters' Instead of 'Owners'?
“It may not be possible for every employee (to) value the company as if it were his own. The next best thing is to make the customer the focus of everyone’s work. When customer service is enculturated... View Details
Keywords: by James Heskett
- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
from any innovative venture must be assessed within the framework of a specific business model, which will specify how revenues will be generated, from whom, and what costs will be incurred in so doing. In other words, technology does not... View Details
- 04 Oct 2004
- Research & Ideas
Start to Measure Your E-commerce Success
potential payoffs of e-commerce investments. Measuring returns on e-commerce projects can be a daunting challenge. Predicting customer behavior is difficult, because using the Web to do business is still relatively new to many businesses... View Details
Keywords: by Marc J. Epstein
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
views its stores as its most critical selling platform, and inside them it works hard to be in tune with its customers' aspirational leanings. Music pours through Bose sound systems and the stores are sprayed with a scent to envelop View Details
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
in a recent working paper, Market Solutions to Privacy Problems? And what would consumers get in return for their personal information? Money perhaps, or price discounts, better customer service, maybe products tailored View Details
- 28 Nov 2012
- What Do You Think?
Should Pay-for-Performance Compensation be Replaced?
inherently wrong with pay for performance, only in the way that specific plans have been designed and implemented." Mathews Daniel Kapito helped frame the challenge. As he put it, "People are different pay linked to performance... View Details
Keywords: by James Heskett
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
uses the K-means clustering technique to identify groups of customers who have purchased any number of 32 specific “deals” Booth offered over the year, differentiated by the wine varietal as well as its... View Details
Keywords: Dina Gerdeman
- 23 Oct 2012
- First Look
First Look: October 23
(forthcoming) Abstract Competition among firms yields many benefits but can also encourage firms to engage in corrupt or unethical activities. We argue that competition can lead organizations to provide services that customers demand but... View Details
Keywords: Sean Silverthorne
- 23 Aug 2004
- Research & Ideas
Strategy for Small Fish
started developing them have ceased to exist as independent entities. In those cases in which the skills and capabilities that characterized new ecosystem domains were distinct enough to justify a truly focused strategy (for example, personal financial accounting or... View Details
Keywords: by Marco Iansiti & Roy Levien
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
disbelieving music industry with their findings that illegal music downloads don't hurt CD sales. Oberholzer discusses what the industry should do next. A Balanced Scorecard Approach to Measure Customer Profitability Published: August 8,... View Details
Keywords: by Sean Silverthorne