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Show Results For
-
All HBS Web
(987)
- People (7)
- News (234)
- Research (545)
- Events (2)
- Multimedia (3)
- Faculty Publications (259)
- November 2007 (Revised March 2010)
- Case
Metro-Goldwyn-Mayer (MGM) and Tom Cruise
By: Anita Elberse and Peter Stone
In November 2006, Harry Sloan, chairman and CEO of Metro-Goldwyn-Mayer Inc. (MGM) offers movie star Tom Cruise and his business partner Paula Wagner a chance to run United Artists (UA), a dormant studio within MGM's portfolio. Just over two months earlier, Viacom...
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Keywords:
Business Units;
Talent and Talent Management;
Film Entertainment;
Brands and Branding;
Partners and Partnerships;
Value Creation;
Motion Pictures and Video Industry
Elberse, Anita, and Peter Stone. "Metro-Goldwyn-Mayer (MGM) and Tom Cruise." Harvard Business School Case 508-057, November 2007. (Revised March 2010.)
- 16 Apr 2019
- First Look
New Research and Ideas, April 16, 2019
forthcoming The Creativity Reader The Art of (Creative) Thought: Graham Wallas on the Creative Process By: Amabile, Teresa M. Abstract—The Creativity Reader is a necessary...
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Keywords:
Dina Gerdeman
- March 1998 (Revised July 1998)
- Case
Boston Duck Tours,1996: Has Boston Gone Quackers?
By: Myra M. Hart and Stephanie Dodson
While on vacation in Memphis, former investment manager Andy Wilson discovers a unique "tour bus" that travels over land and through water. He decides to transplant the concept to Boston and to add both historical and theatrical features to the amphibious tour. As he...
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Keywords:
Opportunities;
Creativity;
Entrepreneurship;
Financing and Loans;
Problems and Challenges;
Business Startups;
Tourism Industry;
Tennessee;
Boston
Hart, Myra M., and Stephanie Dodson. "Boston Duck Tours,1996: Has Boston Gone Quackers?" Harvard Business School Case 898-189, March 1998. (Revised July 1998.)
- Program
The Business of Entertainment, Media, and Sports
sale of creative goods and services Balance risks and rewards to manage multiple new releases simultaneously Execute strategic marketing decisions that take into account different industry players' roles...
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- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and...
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Keywords:
Advertising;
Buzz Marketing;
Internet Marketing;
Marketing;
Marketing Management;
Social Media;
Social Networks;
Viral Marketing;
Word-of-mouth Marketing;
Digital;
Internet;
Marketing Channels;
Marketing Reference Programs;
Online Advertising;
Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- 2015
- Case
Advanced Leadership Pathways: Robert Whelan and the Student Loan Crisis (B)
By: Rosabeth M. Kanter, Grace Sza-Hua Chen and Ai-Ling Jamila Malone
Bob Whelan developed an idea with partners that was a seed before his fellowship year and addressed a significant national challenge - college financing - with a creative concept and experience from his years in investment banking. His nonprofit was called 13th Avenue...
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Keywords:
Social Enterprise;
Higher Education;
Financing and Loans;
Borrowing and Debt;
Leading Change;
Education Industry;
Education Industry
Kanter, Rosabeth M., Grace Sza-Hua Chen, and Ai-Ling Jamila Malone. "Advanced Leadership Pathways: Robert Whelan and the Student Loan Crisis (B)." Harvard Business Publishing Case 316-049, 2015. (Advanced Leadership Pathways.)
- January 2008
- Article
Putting Leadership Back into Strategy
In recent decades an infusion of economics has lent the study of strategy much needed theory and empirical evidence. Strategy consultants, armed with frameworks and techniques, have stepped forward to help managers analyze their industries and position their companies...
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Keywords:
Leadership;
Growth and Development Strategy;
Managerial Roles;
Mission and Purpose;
Organizational Change and Adaptation;
Creativity;
Competitive Strategy;
Competitive Advantage
Montgomery, Cynthia A. "Putting Leadership Back into Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 54–60.
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
Picture the Jamaican bobsled team going for the gold at the Winter Olympics. Or competitors in what seem fundamentally unbalanced battles: the Chicago Cubs versus the New York Yankees, Apple versus Microsoft, and Southwest Airlines versus United. In the public eye, the...
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by Martha Lagace
- March 2013
- Case
Grupo ABC and Nizan Guanaes's Path from Brazil to the World
By: Rosabeth Moss Kanter, Gustavo Herrero and Ricardo Reisen De Pinho
Internationally recognized Brazilian Nizan Guanaes, co-founder of Grupo ABC, a rapidly growing global advertising firm ranked 18th in 2011, had aspirations to be in the top 10 by 2015. Grupo ABC thrived by identifying national (Brazilian) challenges and incorporating...
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Keywords:
Management;
Global Business;
Advertising Agency;
Opportunities;
Globalized Firms and Management;
Advertising;
Global Strategy;
Business Strategy;
Digital Marketing;
Advertising Industry;
Brazil
Kanter, Rosabeth Moss, Gustavo Herrero, and Ricardo Reisen De Pinho. "Grupo ABC and Nizan Guanaes's Path from Brazil to the World." Harvard Business School Case 313-095, March 2013.
- 24 Mar 2016
- Blog Post
Learning to Code at Business School
These days more and more MBA students are choosing to pursue a career in tech. At HBS, 20% of the Class of 2015 went into the tech industry after graduation and the Code Club is an active student group on campus. For many, having some...
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- Web
Careers - Alumni
Creative Problem Solving: Ron Kurtz (MBA 1967) Ron Kurtz (MBA 1967) began his career with a passion for advertising, but during undergraduate internships, his focus... Lifelong Learning: Career Management As you navigate your career and...
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- 01 Apr 2008
- First Look
First Look: April 1, 2008
http://www.hbs.edu/research/pdf/08-024.pdf Cases & Course MaterialsThe Center for Creative Leadership Harvard Business School Case 308-013 The Center for Creative Leadership (CCL) was founded in 1970...
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Keywords:
Martha Lagace
- 04 Aug 2020
- Blog Post
HBS Career & Professional Development Responds to COVID-19
Kristen Fitzpatrick (HBS '03) is the Managing Director of HBS Career and Professional Development (CPD). In this role, she also coaches alumni and MBA students. Through her interactions with recruiters over the past decade, Kristen is familiar with many View Details
- Web
Live from Klarman Hall - Alumni
traditional ones, enable companies to straddle industry boundaries, and open up powerful opportunities for learning. Video Recording Saturday, June 1 Build the Life You Want: The Art and Science of Getting Happier 11:45 a.m. –1:00 p.m....
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- November 2008
- Case
The Hong Kong & China Gas Company Ltd.: Negotiating Joint Ventures in China
By: James K. Sebenius, Michael Shih-ta Chen and Medha Samant
To deliver 5-6 major new Chinese joint ventures annually, Hong Kong China Gas executives began extracting cross-border negotiating lessons from their 80 existing Chinese JVs. Chairman Alfred Chan and CEO Peter Wong knew that HKGC's growth strategy required significant...
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Keywords:
Joint Ventures;
Cross-Cultural and Cross-Border Issues;
Negotiation Tactics;
Interests;
Cooperation;
Expansion;
Utilities Industry;
Hong Kong
Sebenius, James K., Michael Shih-ta Chen, and Medha Samant. "The Hong Kong & China Gas Company Ltd.: Negotiating Joint Ventures in China." Harvard Business School Case 909-028, November 2008.
- May 2022
- Supplement
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency...
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Keywords:
Marketing;
Brands and Branding;
Marketing Strategy;
Digital Marketing;
Social Marketing;
Marketing Communications;
Product Positioning;
Advertising;
Communication Strategy;
Advertising Campaigns;
Social Media;
Food and Beverage Industry;
Food and Beverage Industry;
United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
- June 2010 (Revised January 2012)
- Case
Blue Man Group: Creativity, Life and Surviving an Economic Meltdown
In 2008, Blue Man Group's three co-founders are facing the prospect of losing not just a business but a way of life they have built together. The case follows the story of Chris Wink, Matt Goldman, and Phil Stanton as they pursue their creative passion and build the...
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Keywords:
Arts;
Financial Crisis;
Entrepreneurship;
Crisis Management;
Growth and Development Strategy;
Brands and Branding;
Personal Development and Career;
Creativity;
Entertainment and Recreation Industry
Chakravorti, Bhaskar, and Shirley M. Spence. "Blue Man Group: Creativity, Life and Surviving an Economic Meltdown." Harvard Business School Case 810-108, June 2010. (Revised January 2012.)
- 02 Jan 2024
- Research & Ideas
10 Trends to Watch in 2024
The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to...
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Keywords:
by Rachel Layne
- Web
Actively Addressing Unconscious Bias in Recruiting - Recruiting
Insights & Advice 16 Jun 2023 Actively Addressing Unconscious Bias in Recruiting Becca Carnahan & Christopher Moore Author HBS Team tag All Industries All Locations Diversity, Inclusion, & Belonging Recruiting Advice Recruiting Strategies...
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Roberto Verganti
Roberto Verganti is in the Technology and Operations Management Unit at Harvard Business School. He teaches Design Theory and Practice for the double degree program MS/MBA conducted jointly by the Harvard Business School and the... View Details