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Negotiation, Organizations & Markets - Faculty & Research

Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students October 18, 2024 Article Why Workplace Well-Being Programs Don’t Achieve Better Outcomes By: Jazz Croft, Acacia... View Details

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Holdout in the Assembly of Complements: A Problem for Market Design

By: Scott Duke Kominers and E. Glen Weyl

Holdout problems prevent private (voluntary and self-financing) assembly of complementary goods—such as land or dispersed spectrum—from many self-interested sellers. While mechanisms that fully respect sellers' property rights cannot alleviate these holdout problems,... View Details

Keywords: Governance; Market Design; Property

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Kominers, Scott Duke, and E. Glen Weyl. "Holdout in the Assembly of Complements: A Problem for Market Design." American Economic Review: Papers and Proceedings 102, no. 3 (May 2012): 360–365.

• 17 Oct 2019
• Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

as GoldieBlox, which created “the world’s first girl engineer character.” POLL Would you buy a product marketed to a specific gender? We're posing three questions about gender View Details

Keywords: by Dina Gerdeman; Consumer Products

• 21 May 2018
• Blog Post

Harnessing The Power of Collaboration to Create Opportunity in Chicago

high and access to fresh food is limited. To deepen Accion’s impact and with an eye towards Accion’s long term sustainability, I spent the better part of the last four years spearheading a joint venture to create The Hatchery Chicago, a... View Details

Keywords: Nonprofit / Government

• 12 Jun 2009
• Research Event

Business Summit: Lawrence Summers on Market Capitalism’s Historic Opportunity

prosperity is widely and legitimately shared; and building a new global system that works for the citizens of all nations. Confronting these challenges represents a historic opportunity to save capitalism from itself, and in doing so, to View Details

• 28 Jul 2015
• Working Paper Summaries

Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970–2008

Keywords: by Ryan Raffaelli; Consumer Products; Apparel & Accessories

• August 2009
• Teaching Note

Cyworld: Creating and Capturing Value in a Social Network (TN)

By: Sunil Gupta and Sangman Han

Teaching Note for [509012]. View Details

Keywords: Value Creation; Social and Collaborative Networks; Mergers and Acquisitions; Revenue; Leadership Style; Decision Choices and Conditions; Digital Marketing; Customers; Service Operations; Competency and Skills; Web Services Industry; South Korea

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Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network (TN)." Harvard Business School Teaching Note 510-028, August 2009.

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National Markets - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: National Markets National Markets... View Details

• October 2015
• Teaching Plan

The Coca-Cola Company's Case for Creative Transformation

By: Thales Teixeira

This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details

Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry; Media and Broadcasting Industry; Food and Beverage Industry

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Teixeira, Thales. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Teaching Plan 516-038, October 2015.

• 27 Feb 2017
• Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

School; Tiona Zuzul, assistant professor at London Business School; and HBS Professors Geoffrey Jones and Tarun Khanna—came to their conclusions after reviewing the transcripts of interviews with 69 business and NGO leaders from a variety of developing View Details

Keywords: by Sean Silverthorne

• March 2023
• Article

Reaching for Rigor and Relevance: Better Marketing Research for a Better World

By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White

Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details

Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research

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Madan, Shilpa, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, and Katherine White. "Reaching for Rigor and Relevance: Better Marketing Research for a Better World." Marketing Letters 34, no. 1 (March 2023): 1–12.