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All HBS Web
(612)
- News (67)
- Research (457)
- Events (6)
- Multimedia (3)
- Faculty Publications (254)
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- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
across workers in their preference to work from home, experience with remote learning, entertainment, and consumption will also shape consumer attitudes toward digital and physical experiences. Differences in consumer preferences may...
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by Hong Luo and Alberto Galasso
- Research Summary
Overview
Professor Begenau’s research agenda is directed at better understanding how financial markets work and how they affect the real economy. She uses quantitative analysis to build both prescriptive and descriptive models concerning financial risk in banking, and she also...
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- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
other policies to change relative prices can provide a countervailing force by subsidizing exports. But they increase the costs of imports, hurting both domestic consumption and export-oriented industries with high import content. More...
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by Christian Ketels
- 11 Mar 2001
- Research & Ideas
Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries
massive growth in world FDI in mining. As petroleum consumption grew with new uses, the search for oil became worldwide. Oil was the only fuel that could drive the new motor car, while the demand for rubber tyres for cars created an...
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by Geoffrey Jones
- 30 Jul 2007
- Research & Ideas
Repugnant Markets and How They Get That Way
Markets," looks at a wide range of practices, legal and illegal, from dwarf tossing to slavery to California's ban on the human consumption of horse meat, and asks how economists can find a common language, if not a common point of...
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by Martha Lagace
- 06 Nov 2008
- Op-Ed
Selling Out The American Dream
for what they are, regardless of the fortuitous circumstances of birth or position." Marketers as well as politicians have doubtless helped to distort the meaning of the Dream. A barrage of commercial advertising encourages people to focus on the acquisition and View Details
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by John Quelch
- 05 Aug 2013
- Research & Ideas
To Buy Happiness, Purchase an Experience
Make it a Treat (limiting access to our favorite things will make us keep appreciating them); Buy Time (focusing on time over money yields wiser purchases); Pay Now, Consume Later (delayed consumption leads to increased enjoyment); and...
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by Carmen Nobel
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
can benefit What business leaders might find especially interesting about the research results: Many rituals that couples perform involve some form of joint consumption of products or services. In one study, 64 percent of the rituals...
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by Dina Gerdeman
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
refreshing their product lines and extending their brand to more affordable items. Pressure to innovate is intense, says HBS professor Nancy F. Koehn, a business historian and author of Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell....
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- 11 Oct 2006
- What Do You Think?
How Do We Respond to the “Dependency Ratio” Dilemma?
a discussion on Accounting for Social Insurance (PV): http://www.fasab.gov/pdffiles/si_newsrelease.pdf Of course, dependency ratios are not reduced without other economic and social effects. For example, to the extent that current View Details
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by Jim Heskett
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
industry: What consumer needs cannot be satisfied by e-commerce? What is the most effective use of store-level assets to offer a unique shopping experience? In the current environment, online shopping cannot satisfy the desire for instant View Details
- 16 Jan 2006
- Research & Ideas
Adam Smith, Behavioral Economist?
human decision making, motivation, and interaction, which of course have strong implications for what drives consumption and savings decisions, worker productivity and effort, and market exchange. Only rarely did he make deep links to...
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by Ann Cullen
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
of this research is not that graphic labels are the answer to all of our consumption problems,” she says, “but we do find that they shift people to water at least in the short run, and we think that’s a pretty cool result.” San...
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- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
it does in most of the rest of the world since per capita consumption is an order of magnitude higher in the United States. Coke is therefore a cautionary tale of a company getting carried away with globaloney and paying for it—but is...
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by Martha Lagace
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
these entirely digital consumers that are out there, like my sons who have no use for anything larger than a cell phone in front of them. Kenny: Why don't we dive into the Super Bowl, itself? There are some great statistics in the case about food View Details
- Research Summary
Overview
Grant uses a combination of laboratory and field experiments to harness consumers' cognitive and affective resources to increase their well-being. Consumers make countless daily decisions in the pursuit of happiness -- whether and how to spend or save their money, what...
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- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
seeking to shave 10 to 20 percent off of research budgets. In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing, or segmentation. That is certainly not the case now. At the same...
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by John Quelch
- 16 Dec 2008
- First Look
First Look: December 16, 2008
consideration, announcement effects, the prerogatives of a board of directors, and negotiating strategy. Purchase this supplement: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=209070 PublicationsConceptual View Details
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Sean Silverthorne
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
territory, all of them are looking for guidance on how to make more rational consumption decisions. Those who know me will not be surprised to learn that I have strong opinions on these issues, many of them informed by research on...
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by Max H. Bazerman
- 27 Feb 2018
- First Look
First Look at New Research and Ideas, February 27, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54078 Stock Market Returns and Consumption By: Di Maggio, Marco, Amir Kermani, and Kaveh Majlesi Abstract—This paper employs Swedish data containing security level information on households'...
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Sean Silverthorne