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- All HBS Web (584)
- Faculty Publications (125)
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- 25 Aug 2017
- Op-Ed
Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?
reason–people tend to form brand preferences when they’re young. Young consumers who are alienated by a perception of corporate support for Trump might be lost for a lifetime, not just an administration. “A... View Details
Keywords: by Gautam Mukunda
- 20 Nov 2012
- First Look
First Look: November 20
rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are... View Details
Keywords: Sean Silverthorne
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
What is consumer empowerment and what does it mean for you as an executive? HBS professor Luc Wathieu outlined his views in the following e-mail interview with HBS Working Knowledge senior editor Martha Lagace.Lagace: In your paper you... View Details
Keywords: by Martha Lagace
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
As makers of everything engage in an all-out features war to cram the most services, accessories, and functions into a single product, the real question for many is this: Does the consumer really want an all-in-one digital device? A panel... View Details
Keywords: by Sean Silverthorne
- 27 Jun 2005
- Research & Ideas
The Potential Downside of Win-Win
Consider this real-world social negotiation. On a Friday night, a husband and wife are trying to decide where to eat and which movie to see. Al prefers restaurant A, and Marie prefers restaurant C. Marie... View Details
Keywords: by Max H. Bazerman
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
torch relay. Lenovo's sponsorship will doubtless reinforce its brand preference rankings in China. However, around the world, Lenovo hardly wishes to be known as the Chinese PC company that consumers find... View Details
- 30 Jan 2018
- First Look
January 30, 2018
Luck and Support for Classical Benefit-based Taxation By: Weinzierl, Matthew C. Abstract—U.S. survey respondents' views on distributive justice differ in two specific, related ways from what is conventionally assumed in modern optimal tax research. When expressing... View Details
Keywords: Sean Silverthorne
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
(For instance, a recent paper demonstrated that smaller menus are generally preferable to big ones. But like museums, these businesses must go beyond simply limiting choices, Weaver says. They must present their wares in such a way that... View Details
Keywords: by Carmen Nobel
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
privacy of their homes. "There's a lot of customers—male and female—who would prefer not to go to the store," she said. And, of course, "Availability is 24/7; it's always there and you can shop any time." Vobejda said... View Details
- 14 Sep 2017
- Op-Ed
Op-Ed: Google Engineer Deserved to be Fired by the CEO
feelings and aesthetics rather than ideas, a stronger interest in people rather than things, prefer jobs in social or artistic areas, extraversion expressed as gregariousness rather than assertiveness, and neuroticism, characterized by... View Details
Keywords: by Bill George
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
probe beneath customer preferences and behaviors to uncover the attitudes that provide a more solid understanding of customer loyalty. Why You Need Both Individual And Aggregated Data One-to-one marketing, a term coined by Don Peppers and... View Details
Keywords: by Jean Ayers
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
technologies. Lesson 1: Use Technology To Create An Immediate, Tangible Benefit For The Consumer. If consumers don't see how technology is going to help them, they often assume that it's going to be used against them. When UPC scanners... View Details
- 17 Apr 2017
- HBS Case
This Turkish Debt Collector Is Customer-friendly
of both their consumers and regulators. “Usually, with debt collection, the object is to dial for dollars—collect as much as you can in the first phone call, and then outsource the work to the legal system,” says Campbell, whose research... View Details
- 26 Jun 2000
- Research & Ideas
What’s an Internet Business Model? Ask a Health Care Professional
of Information Technology at Harvard Medical School), noted that most health care marketing in the past was centered around physicians. The basis of competition in the near future, he predicted, would shift to one driven by consumer... View Details
- 17 Apr 2007
- First Look
First Look: April 17, 2007
best adapt to differences in the basic institutions of capitalism and consumer preferences across countries as well as within them. Purchase this case:... View Details
Keywords: Martha Lagace
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
enterprise is unlikely to endure. In moments of great change—when consumer preferences are shifting—comprehending and meeting these needs becomes a critical, potentially enduring, source of competitive... View Details
Keywords: by Martha Lagace
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
consumers (or retailers) are unlikely to pay. But the acquisitions provided a convenient distribution channel for residential customers who want to drop off or return goods ordered online, and moved new volume into their existing... View Details
- 21 Sep 2010
- First Look
First Look: September 21, 2010
organizational behavior literatures predict that when it is difficult to align incentives by contracting on output, aligning preferences via employee selection may provide a useful alternative. This study investigates this idea... View Details
Keywords: Sean Silverthorne
- 13 Jan 2009
- First Look
First Look: January 13, 2009
most productive sites prefer to pay CPC, while advertisers with lower quality sites prefer to pay CPA—a result that may be viewed as counterintuitive since low quality sites cannot proudly tout their... View Details
Keywords: Martha Lagace
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
the product? In Europe, consumers in 13 different countries have 13 different preferences for the texture and taste of tomato soup. In addition, a company may decide to offer a product completely outside its... View Details
Keywords: by Julia Hanna