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  • 09 Nov 2016
  • Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

acquisition with customer retention. Sizzle beats steak. Clinton was always going to beat Trump on the steak of experience and policy knowledge. A new brand can't afford to get lost in the policy weeds.... View Details
Keywords: by John A. Quelch
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

Paid transfers of IP addresses would better allocate resources to those who need them most, but unrestricted transfers might threaten the Internet's routing system. I suggest policies to facilitate an IP address "market" while... View Details
Keywords: Martha Lagace
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

At the end of June 2022, a video was posted on TikTok with the theme, “I know Victoria’s secret.” The secret was that Victoria was “an old man who lives in Ohio making money off of girls like me cashing in on body issues.” The song was... View Details
Keywords: by John Deighton and Leora Kornfeld
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

development of a business model based on "software as a service" (SaaS) for security solution distributed through Internet Service Providers (ISPs). F-Secure disruptively entered a mature business with dominant players by... View Details
Keywords: Martha Lagace
  • 29 Mar 2016
  • First Look

March 29, 2016

fund and, through covered call writing, to increase earned income that can be used to support cash dividend distributions. Although the administrative situation is fictional, the data contained in the case are real. The case is best... View Details
Keywords: Sean Silverthorne
  • 26 Apr 2022
  • Book

What Does Your Business Stand For? Why Building Trust Starts with Purpose

the cause of “socially conscious business.” To make good on this existential intent, Warby Parker adopted a signature policy of giving away a pair of glasses for each one sold—what it calls “buy a pair, give a pair.” As of this writing,... View Details
Keywords: by Ranjay Gulati
  • 13 Jan 2020
  • Research & Ideas

Do Private Equity Buyouts Get a Bad Rap?

Relative employment rises by an average of 13 percent. Lerner surmises that public companies may have more “fat” to cut after the buyout, while private companies may be more cash-strapped to begin with, and so the infusion of cash allows... View Details
Keywords: by Michael Blanding; Financial Services; Banking
  • 17 Aug 2021
  • Op-Ed

Dispensing Justice: The Case for Legalizing Cannabis Nationally

in states like Massachusetts to be unduly expensive and prevents growers in states like California from achieving economies of scale because of limited market size. Small, fragmented markets also limit cannabis suppliers from incurring investments, such as efficient... View Details
Keywords: by Ashish Nanda and Tabatha Robinson
  • March 2023
  • Teaching Note

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni
Teaching Note for HBS Case No. 123-069. On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Infrastructure; Distribution Industry; United States; Alabama
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  • 27 May 2014
  • First Look

First Look: May 27

Download working paper: http://ssrn.com/abstract=2182628 Government Green Procurement Spillovers: Evidence from Municipal Building Policies in California By: Simcoe, Timothy, and Michael W. Toffel Abstract—We study how government green... View Details
Keywords: Sean Silverthorne
  • 28 May 2020
  • Research & Ideas

Coronavirus Could Create a 'Bankruptcy Pandemic'

With a pandemic temporarily closing many businesses and stifling consumer demand, whole industries, especially those that recently leveraged their balance sheets to take advantage of near-zero interest rates, are seeing their profits disappear virtually overnight,... View Details
Keywords: by Dina Gerdeman; Financial Services; Banking
  • 22 Oct 2013
  • First Look

First Look: October 22

96 globally distributed members in six software development teams, we propose a model that captures how asymmetries in language fluency contribute to an us vs. them dynamic so common in global teams. Faultlines, formed along the... View Details
Keywords: Sean Silverthorne
  • 15 Apr 2015
  • Research & Ideas

Why Americans Voted for an Income Tax

have long balanced competing notions of fairness when deciding on policy toward the poor. We want everyone to pitch in, to pay their "fair share," so we have moved away from making cash transfers... View Details
Keywords: by Matthew C. Weinzierl
  • 05 Oct 2020
  • Book

Want to Be Happier? Make More Free Time

time, not more money When people invest too much time and energy into making more money, it’s often because they assume the extra cash will bring greater happiness. But they are wrong. People with more free time are actually happier,... View Details
Keywords: by Dina Gerdeman
  • January 2021 (Revised April 2022)
  • Case

Best Buy's Corie Barry: Confronting the COVID-19 Pandemic

By: William W. George and Amram Migdal
This case examines the leadership of Corie Barry, the new CEO of Best Buy, with a focus on actions the company took in 2020 to adapt to the COVID-19 pandemic. The case includes a history of Best Buy’s strategy and leadership, including the transitions between the... View Details
Keywords: COVID-19 Pandemic; Change; Disruption; Volatility; Communication; Competency and Skills; Customers; Decision Making; Ethics; Fairness; Moral Sensibility; Values and Beliefs; Finance; Cash Flow; Financial Condition; Financial Liquidity; Goods and Commodities; Corporate Governance; Health Pandemics; Human Resources; Executive Compensation; Employees; Employee Relationship Management; Resignation and Termination; Retention; Selection and Staffing; Innovation and Invention; Jobs and Positions; Job Cuts and Outsourcing; Job Design and Levels; Job Interviews; Job Offer; Labor; Employment; Human Capital; Working Conditions; Law; Leadership; Leadership Development; Leadership Style; Management; Business or Company Management; Crisis Management; Growth and Development Strategy; Management Practices and Processes; Management Style; Management Succession; Management Systems; Management Teams; Risk Management; Operations; Distribution; Order Taking and Fulfillment; Logistics; Service Delivery; Service Operations; Supply Chain; Organizations; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Outcome or Result; Personal Development and Career; Retirement; Work-Life Balance; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Labor and Management Relations; Risk and Uncertainty; Safety; Science; Strategy; Retail Industry; North and Central America; United States; Minnesota
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  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

extent to influence how policies were interpreted, in part because of the respect in which the company was held. The corporate reputation for integrity and competence was a major competitive advantage in this respect. A part of the reason... View Details
Keywords: by Geoffrey Jones; Consumer Products
  • 23 Apr 2013
  • First Look

First Look: April 23

implement principles of open and distributed innovation.   Working Papers Competing with Privacy By: Casadesus-Masanell, Ramon, and Andres Hervas-Drane Abstract—We analyze the implications of consumer privacy for competition in the... View Details
Keywords: Sean Silverthorne
  • 14 Jul 2014
  • Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

of the bell curve, says Avery, product designers can discover truly innovative breakthroughs. "Only by looking at consumers who fall within those tails of the normal distribution can you understand the extremes," she says. "And they often... View Details
Keywords: by Michael Blanding
  • 30 Aug 2011
  • First Look

First Look: August 30

Research and Policy in Cambridge, Massachusetts. In August 2009, Teach Plus became an independent 501 c3 with Coggins as CEO and Monique Burns Thompson, a social entrepreneur and former school district administrator as president. Since... View Details
Keywords: Sean Silverthorne
  • 16 Dec 2019
  • Research & Ideas

Taking on the Taboos That Keep Women Out of India's Workforce

deposit; in the fifth, the control group, no intervention took place. As background, Rigol and her coauthors note that the federal work program featured in the study transitioned from cash to electronic payments in 2008. In late 2012, the... View Details
Keywords: by Julia Hanna

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