Filter Results
:
(465)
Show Results For
-
All HBS Web
(985)
- People (1)
- News (351)
- Research (465)
- Multimedia (8)
- Faculty Publications (209)
Show Results For
-
All HBS Web
(985)
- People (1)
- News (351)
- Research (465)
- Multimedia (8)
- Faculty Publications (209)
Sort by
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
their employees working. Some are big, like General Motors, a car company that's making ventilators. Others are small, mom-and-pop restaurants that are making up fruit-and-vegetable boxes for people and delivering them door-to-door.”...
View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
examples: Avis's classic slogan "we're number 2" emphasized that it was playing second fiddle to a giant in the rental car business. Oprah Winfrey's success is largely attributable to her ability to construct a repeating...
View Details
Keywords:
by Martha Lagace
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
including cars and refrigerators. It has projects in development with GM's OnStar and in cloud computing. In addition, Verizon CEO Lowell McAdam sees small "pots of gold" everywhere in the business, even in the traditional...
View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
It's very enduring about this puppy who is on a farm, and the puppy manages to dig under the fence every day and run over to the barn where the majestic Clydesdales are. He hangs out in the barn with the Clydesdales all day. He's eventually adopted by someone, and as...
View Details
- 05 Jul 2021
- What Do You Think?
Do Companies Really Need Chief Experience Officers to Know Their Customers?
(Image credit: iStockphoto/skynesher) I will always remember November 11, 1977 as the day I drove a Ford Pinto into the employee parking lot of the General Motors Technical Center in Detroit. My vehicle was the only Ford product in a sea of GM View Details
Keywords:
by James Heskett
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
innovative practices or foster sustainability?” Giacomin sees a number of other research opportunities for studying clusters. Most of the world’s lithium—now in high demand because it’s used in so many electronic products and electric car...
View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
remembers perching with a friend atop the backseat of his father's 1969 red Camaro convertible while Levitt zigzagged the car through the streets of Belmont. "That was part of who he was and his hardscrabble life growing up,"...
View Details
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
GMBuyPower.com, which enables customers to order cars online. The second is the development of its OnStar technology, which, according to the company's 1999 annual report, will enable the first "Web car." 72 The third change is...
View Details
- 03 Feb 2003
- Research & Ideas
Web Services
will drive its adoption of Web services: the movement from proprietary to more commonly used technologies; a shift from mechanical systems to those driven by computer connections; and the development of cars that are always "on the...
View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
you owned a sporty little car, you might be tempted to drive it all the time, settling in to the comfy leather seats whenever you needed to get groceries or meet friends for dinner. But Derek lives in Vancouver, Canada, where public transit is excellent and View Details
Keywords:
Re: Michael I. Norton
- 24 Dec 2013
- First Look
First Look: December 24
the restructuring process. Purchase this case: http://hbr.org/product/oaktree-and-the-restructuring-of-cit-group-a/an/214035-PDF-ENG Harvard Business School Case 713-467 CarMax: Disrupting the Used Car Market In 2012, CarMax was the...
View Details
Keywords:
Carmen Nobel
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
Is there any distribution system more poorly conceived than the one used by most U.S. car manufacturers and dealers? In the prevailing system, car prices are initially jacked up by locked-in labor...
View Details
Keywords:
by Sean Silverthorne
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
to create a “routineness score” by layering them on top of seven-day periods. For example, the model groups someone ordering a car at 3 p.m. and someone ordering a car at 4 p.m. as more likely to have...
View Details
- 24 Sep 2014
- Op-Ed
Stop Thinking of Climate Change as a Religious or Political Issue
Now, apparently, we do. The atmosphere's ability to process our exhaust gases, once abundant, is scarce. Scarcity isn't a bad thing. Almost everything is scarce. That's why for almost everything we have systems of property rights to give people the incentives to use...
View Details
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
platform that connects pet owners with pet sitters and dog walkers; Rob Infantino, CEO and founder of OpenBay, which connects car owners with repair shops; Elsa Sze, founder and CEO of Agora, which facilitates online town hall meetings...
View Details
- 21 Aug 2013
- Research & Ideas
To Buy Happiness, Spend Money on Other People
reasons is that it creates social connections. If you have a nice car and a big house on an island by yourself, you're not going to be happy because we need people to be happy. But by giving to another person, you're creating a connection...
View Details
Keywords:
by Carmen Nobel
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
sent you to the Web site where you could see the films in their entirety, which starred the same dashing young actor driving BMWs amid all manner of car chases and plot twists. Because it was kind of an underground thing, young people...
View Details
- 11 Jun 2012
- Research & Ideas
When Business Competition Harms Society
emissions levels. Vehicles that fail the annual test are banned from being driven in New York until they undergo necessary repairs, or are sold to a buyer in a state that does not require emissions testing. (New Yorkers do receive a one-year waiver for View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to...
View Details
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
like to believe that people pay for status for purely symbolic reasons, but the empirical evidence for that has been weak at best” Think of the Bugatti Veyron, for example, a car with 1,000 horsepower that goes 252 miles an hour....
View Details
Keywords:
by Dina Gerdeman