Publications

Publications

Filter Results: (844) Arrow Down

Show Results For

← Page 14 of 844 Results →
  • October 2022 (Revised June 2024)
  • Case

Driving Decarbonization at BMW

By: Shirley Lu, George Serafeim and Michael W. Toffel
The case describes BMW’s electrification and decarbonization strategy, and how the company measured carbon emissions throughout the life cycle of its vehicles and used tools like carbon abatement cost curves to evaluate decarbonization opportunities. In mid-2022,... View Details
Keywords: Decarbonization; Climate Change; Environment; Sustainability; Carbon Accounting; Carbon; Carbon Abatement; Electric Vehicles; Automobiles; Transportation; Environmental Accounting; Environmental Management; Environmental Sustainability; Accounting; Strategy; Technological Innovation; Supply Chain; Business and Stakeholder Relations; Transportation Industry; Auto Industry; Battery Industry; Germany; China; United States; Europe
Related
  • 02 Aug 2022
  • Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details
Keywords: by Lane Lambert
  • 08 Apr 2019
  • Sharpening Your Skills

The Life of Luxury and How to Sell It

Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand Using guile, brilliant branding, and more than a few falsehoods, Helena Rubinstein lifted cosmetics from an accessory item for prostitutes to a great luxury product. A Luxury View Details
Keywords: by Sean Silverthorne; Auto; Auto; Auto
  • 2010
  • Working Paper

Making the Numbers? 'Short Termism' and the Puzzle of Only Occasional Disaster

By: Nelson P. Repenning and Rebecca Henderson
Much recent work in strategy and popular discussion suggests that an excessive focus on "managing the numbers"—delivering quarterly earnings at the expense of longer-term investments—makes it difficult for firms to make the investments necessary to build competitive... View Details
Keywords: Investment; Performance Improvement; Competitive Advantage; Earnings Management; Management Practices and Processes; Revenue; Quality; Competency and Skills; Motivation and Incentives; Auto Industry; United States
Related
  • August 2023
  • Case

BYD, China, and Global Electric Vehicle Rivalry

By: Cynthia A. Montgomery and Max Hancock
In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its... View Details
Keywords: Competition; Competitive Strategy; Expansion; Segmentation; Vertical Integration; Market Participation; Environmental Sustainability; Auto Industry; Electronics Industry; China; Europe; United States; Japan; South Korea
Related
  • January 2024 (Revised March 2024)
  • Case

Tesla Motors in 2024--Turbulence Ahead?

By: Felix Oberholzer-Gee and Kate Stoppiello
Over its 20 years in existence, Tesla had become nearly synonymous with electric vehicles, and the company assumed an enviable market position. By 2023, however, Tesla faced intense competition. Traditional carmakers and EV upstarts were expected to introduce close to... View Details
Keywords: Competitive Strategy; Product Positioning; Competition; Industry Growth; Auto Industry; North America; Europe; China; Australia
Related
  • June 2022
  • Case

Michelin’s Green Gold Bahia Program: Leaving With Grace

By: Sandra J. Sucher, Shalene Gupta and Susan J. Winterberg
In 2015, the top management of French tire-maker Michelin, was evaluating Michelin’s approach to divesting its rubber plantations ten years after incorporating a novel strategy.
In 2004, Michelin had a Brazilian rubber challenge. Its Bahía plantation had been hit... View Details
Keywords: Divestment; Supply Chain Management; Natural Resources; Corporate Accountability; Corporate Social Responsibility and Impact; Rubber Industry; Rubber Industry; Brazil; France
Related
  • Web

Winners & Runners-Up | New Venture Competition

full-size products. Palliative Care of America David Matly Michael Matly Business Track Runner-Up Palliative Care of America provides the best quality of life for seriously and terminally ill patients by providing industry best-practice... View Details
  • April 2010 (Revised March 2011)
  • Case

Tata Nano The People's Car

By: Krishna G. Palepu, Bharat N. Anand and Rachna Tahilyani
The case explores how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car. The case focuses on the translation of Ratan Tata's (chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, managing... View Details
Keywords: Price; Globalized Firms and Management; Disruptive Innovation; Emerging Markets; Business Processes; Quality; Competition; Auto Industry; Auto Industry; India
Related
  • November 1990 (Revised April 1999)
  • Case

General Motors: Packard Electric Division

By: Steven C. Wheelwright
Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology... View Details
Keywords: Business Divisions; Cost; Management Style; Product Design; Product Development; Production; Projects; Groups and Teams; Conflict and Resolution; Technology; Auto Industry
Related
  • December 1997
  • Case

Wriston Manufacturing Corporation

By: Janice H. Hammond
Wriston Manufacturing is a broad-line maker of components for the automotive industry. It has developed a network of nine plants as its product line has grown. Newer, higher-volume products tend to be made in newer, focused, high-volume plants, while older product... View Details
Keywords: Decision Choices and Conditions; Cost Management; Business or Company Management; Production; Performance Efficiency; Auto Industry
Related
  • May 2023 (Revised July 2023)
  • Case

Ferrari: Shifting to Carbon Neutrality

By: Raffaella Sadun, Elena Corsi and Leila Doumi
A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet. View Details
Keywords: Strategic Planning; Corporate Social Responsibility and Impact; Leadership Style; Auto Industry; Italy
Related
  • October 2017 (Revised September 2022)
  • Teaching Note

Fuyao Glass America: Sourcing Decision

By: Willy Shih
This case is about globalization: a Chinese company has decided to locate a production facility close to its customers in the U.S., but a recent contract bid means it will lose money, at least initially, by supplying product from that factory. The purpose of this case... View Details
Keywords: Supply Chains; Labor Market; Labor Supply; Arbitrage; Tradable Sector; Supply Chain Management; Supply Chain; Labor; Globalization; Globalized Markets and Industries; Geographic Location; Auto Industry; United States; China
Related
  • 03 Feb 2015
  • First Look

First Look: February 3

and GEICO continued to gain ground on industry leaders State Farm and Allstate, which sold less than 5% of their policies direct. In 2013, Progressive hoped to revolutionize the purchasing of auto insurance... View Details
Keywords: Sean Silverthorne
  • April 2018 (Revised June 2020)
  • Case

Tesla's CEO Compensation Plan

By: Krishna G. Palepu and Sarah Mehta
Tesla’s board of directors proposed an unusual compensation plan for the company’s CEO Elon Musk. The plan payouts were entirely contingent on achieving very ambitious market value, sales, and EBIT targets over the next ten years. If all the targets were achieved,... View Details
Keywords: CEO Compensation; Compensation Committee; Corporate Governance; Executive Compensation; Governing and Advisory Boards; Business and Shareholder Relations; Auto Industry; United States
Related
  • 12 Aug 2014
  • First Look

First Look: August 12

delayed. Additional tests show that the GQ project's effect operates in part through a stronger sorting of land-intensive industries from nodal districts to non-nodal districts located on the GQ network. The GQ upgrades further helped... View Details
Keywords: Sean Silverthorne
  • Web

Request more information | HBS Courses | HBS Online

Aerospace/Defense Agriculture Auto Communications E-Commerce E-Education Energy Entertainment Financial Services Food/Beverage Health/Medical Hospitality Insurance Manufacturing Non-Profit Pharmaceuticals Professional Services Retail... View Details
  • Web

Charts & Statistics - Leadership

250 million to 281 million Influence: Medium-High 1900 s 19 Model T Plastic Safety razor Widespread use of steam engine, electricity, and openhearth furnace allows businesses to expand nationwide Influence: Medium 10 1910 s 19 First widespread use of View Details
  • October 2014 (Revised October 2015)
  • Case

Mobileye: The Future of Driverless Cars

By: David B. Yoffie
Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. After 15 years of building a leading technology for autonomous driving systems, Mobileye emerged in 2014 as one of the most... View Details
Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Auto Industry; Auto Industry; Israel
Related
  • 2022
  • Case

Tesla's Battery Supply Chain: A Growing Concern

By: Andrew J. Hoffman
In October 2021, the fictional vice president of supply chain sustainability at Tesla is working on finding the best way to achieve Tesla's goal of 100% recycling for the batteries in its electric vehicles (EVs) as they reach their end of life. A major challenge in... View Details
Keywords: Supply Chain Management; Environmental Sustainability; Corporate Social Responsibility and Impact; Governance Compliance; Metals and Minerals; Auto Industry
Related