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Show Results For
- All HBS Web
(9,663)
- People (41)
- News (3,166)
- Research (4,038)
- Events (39)
- Multimedia (152)
- Faculty Publications (2,810)
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- Web
Reflections on My First Semester Teaching at HBS - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
- Web
Welcome to HBS - MBA
Harvard Business School, we bring together an inclusive community of serious, collaborative learners in dynamic, immersive educational environments fueled by rigorous research and global perspectives to inspire true change and drive... View Details
- 07 Nov 2023
- Blog Post
Get to Know the HBS Armed Forces Alumni Association
club retreat in the fall. In November, we sponsor and host the Harvard University Veteran’s Day ceremony. In addition, we hold semi-annual admissions outreach and mock-case events moderated by an HBS professor who is a military veteran. Additionally, we sponsor a... View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
However, we also heard that restaurateurs remained steadfastly committed to their goal of nurturing and nourishing people, providing a place of succor and community in a strange new world. Our conversations with the panel and our field... View Details
- Web
1.4.3 Required Curriculum (RC) - MBA
1.4 Academic Program Specifics 1.4.3 Required Curriculum (RC) Welcome to HBS Being a Student at HBS 1. Academic Information & Policies 1.1 HBS Community Values 1.2 MBA Honor Code 1.3 Academic Calendar 1.4 Academic Program Specifics 1.4.1... View Details
- Web
Action Plan - Advancing Racial Equity
structures required for the journey ahead To support our journey toward racial equity, we will establish two structures that will have the focus, authority, resources, and stamina to propel and sustain momentum across HBS. Attract additional Black talent to all parts... View Details
- Web
Myth Busting: Financial Aid for 2+2 Students - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
- Web
Women’s Leadership Summit - Alumni
community of HBS graduates and gain insights and inspiration to enhance and transform our daily lives. The Summit featured a keynote address from Nobel Prize Laureate and Harvard faculty member Professor Claudia Goldin , a leading... View Details
- 18 Apr 2016
- Research & Ideas
The Cost of Leaning In
Stanford Economics Research Laboratory. In each experiment, students were divided into pairs, in which one participant played the role of a worker and the other played the role of a firm in charge of the worker’s wages. The pairs View Details
Keywords: by Carmen Nobel
- Web
Women - MBA
world. View Video Women's Events The Admissions team hosts information sessions on campus, around the globe and virtually for prospective applicants to learn more about the community of women at HBS. To learn more about our upcoming... View Details
- Web
Teacher Profiles - Case Method Project
Adams Caldwell High School Caldwell, ID Subjects: American Government VA Hope Adams George Washington High School (VA) Danville, VA WI Nick Adams East High School Madison, WI OR Tara Adams Reedsport Community Charter School Reedsport, OR... View Details
- January–February 2015
- Article
Heroic Villains: Are Foreign Investors Problems or Solutions in the Ebola Crisis?
By: Debora L. Spar
For months, the news out of West Africa has been unrelentingly grim. As of early December, the devastating Ebola epidemic had infected a reported 17,942 people and killed 6,388, according to the World Health Organization (WHO); the actual toll, which would also account... View Details
Keywords: Ebola; Multinational Corporation; Epidemics; Foreign Investment; Extractive Industries; Multinational Firms and Management; Health Pandemics; Developing Countries and Economies; Government and Politics; Africa
Spar, Debora L. "Heroic Villains: Are Foreign Investors Problems or Solutions in the Ebola Crisis?" Foreign Policy 210 (January–February 2015).
- 2013
- Article
Logic Pluralism, Organizational Design, and Practice Adoption: The Structural Embeddedness of CSR Programs
By: Mary Ann Glynn and Ryan Raffaelli
The institutional logics perspective highlights how organizations are embedded within broader systems of meaning and how this embeddedness activates salient institutional logics in organizations that can enable or constrain organizational decisions, practices, and... View Details
Keywords: Organizational Design; Management Practices and Processes; Corporate Social Responsibility and Impact
Glynn, Mary Ann, and Ryan Raffaelli. "Logic Pluralism, Organizational Design, and Practice Adoption: The Structural Embeddedness of CSR Programs." Research in the Sociology of Organizations 39B (2013): 175–198.
- 2014
- Teaching Note
Bluestar's Acquisition of Adisseo (A) (TN)
By: F. Warren McFarlan, Donghong Li and Zhenning Yang
This case describes the process of acquiring Adisseo of France in 2006 by Bluestar Group, the largest subsidiary of ChemChina (a Fortune 500 company). Adisseo was mainly engaged in production of methionine, a feed additive, while China had no methionine production and... View Details
Keywords: Internationalization; Mergers ＆ Acquisitions; Strategy; China; France; Chemicals; China; France
McFarlan, F. Warren, Donghong Li, and Zhenning Yang. "Bluestar's Acquisition of Adisseo (A) (TN)." Tsinghua University Teaching Note, 2014.
- 2010
- Book
One Strategy: Organization, Planning, and Decision Making
By: Steven Sinofsky and Marco Iansiti
Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book - written by Microsoft... View Details
Sinofsky, Steven, and Marco Iansiti. One Strategy: Organization, Planning, and Decision Making. NJ: John Wiley & Sons, 2010.
- Article
Commitments with Third Parties
By: Jerry R. Green
Observable irrevocable contracts between a principal and an agent have been suggested as a way in which the principal can enhance his payoff when playing a game against, or bargaining with, an opponent. It is shown that such beneficial agency relationships depend on... View Details
Green, Jerry R. "Commitments with Third Parties." Annales d'économie et de statistique, nos. 25-26 (January–June 1992): 81–95.
- October 2001 (Revised April 2002)
- Case
America Online, Inc.: Disclosure Strategy
By: Amy P. Hutton and David Lane
Since going public, AOL had disclosed on a quarterly basis supplemental metrics meant to give analysts and investors a way of tracking growth in its subscriber base and the value created through its marketing efforts. These metrics gave management's conversations with... View Details
Keywords: Business Model; Internet and the Web; Change Management; Internet and the Web; Corporate Disclosure; Media; Digital Marketing; Information Technology Industry; Media and Broadcasting Industry
Hutton, Amy P., and David Lane. "America Online, Inc.: Disclosure Strategy." Harvard Business School Case 102-004, October 2001. (Revised April 2002.)
- 02 Nov 2016
- HBS Seminar
Antoinette Schoar, MIT Sloan School of Management
- 31 Aug 2010
- First Look
First Look: August 31
Communities (A) David A. Garvin and Rachna TahilyaniHarvard Business School Case 311-024 Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its... View Details
Keywords: Sean Silverthorne