Publications

May 2016
Background Note

Health Systems in the Developing World

By: Kevin Schulman, Muhammed Pate and Gary Carbell

This note offers an approach to the evaluation of health care markets globally. It prepares students with a set of questions about the organization of core elements of the health care system. The organization of these elements can vary across markets and can vary in... View Details

Keywords: Health Care and Treatment; Developing Countries and Economies; Public Sector; Private Sector; Opportunities; Analysis

September 1984 (Revised March 1993)
Background Note

Marketing Planning and Organization

By: Robert J. Dolan

Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that... View Details

Keywords: Marketing Strategy; Planning; Design

October 2006 (Revised May 2007)
Case

Academia Barilla

By: David E. Bell and Mary L. Shelman

Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier... View Details

Keywords: Supply Chain; Plant-Based Agribusiness; Brands and Branding; Decision Choices and Conditions; Family Ownership; Nutrition; Product Development; Investment; Food and Beverage Industry; Italy

Web

MS/MBA: Engineering Sciences - MBA

for aspiring entrepreneurs, which confers an MBA from HBS and a Master of Science (MS) in Engineering Sciences from SEAS. The program is completed in four semesters over two years, augmented by summer and January term coursework amounting... View Details

2022
Working Paper

When the Journey—And Not Just the Destination—Matters: How Internationalization Shapes Entrepreneurial Experimentation

By: Nataliya Langburd Wright and Laura Huang

Internationalization—gaining exposure to cross-border markets—is often the result of an entrepreneur’s experimentation and strategy around their core business. Scholars have shown how entrepreneurs develop products or services, and after achieving some traction, turn... View Details

Keywords: Entrepreneurship And Strategy; Entrepreneurial Ventures; Entrepreneurial Journey; International Entrepreneurship; Entrepreneurship; Business Startups; Global Range; Strategy

Research Summary

Overview

By: Natalia Rigol

My research focuses primarily on how to design, target, and deliver financial products to the poor, and, in particular, how financial inclusion can improve the socio-economic position of women. My projects have analyzed how the design and delivery of microfinance... View Details

August 1996
Exercise

Exercises in Negotiation Analysis

Two exercises designed to illustrate the relationship between BATNAs (best alternative to a negotiated agreement) and reservation prices and three exercises that illustrate the central ideas of Pareto efficiency are presented. The BATNA exercises involve multiple... View Details

Keywords: Negotiation

August 1992
Case

Otis Pacific Asia Operations (A): National Challenges

By: Michael Y. Yoshino

Describes the elevator market and Otis's competitive position in four markets: Hong Kong, Malaysia, India, and Japan. The student is asked to evaluate the strategic and competitive challenges in each market, especially in light of strong Japanese competition across the... View Details

Keywords: Marketing Strategy; Network Effects; Problems and Challenges; Global Strategy; Goals and Objectives; Service Delivery; Competitive Advantage; Competition; Technology Industry; Manufacturing Industry; India; Japan; Malaysia; Hong Kong

13 Jul 2011
News

NASA Tournament Lab: Open Innovation On-Demand

April 1996 (Revised March 2008)
Exercise

Exercises on Tradeoffs and Conflicting Objectives

Presents two methodologies for making decisions in the face of conflicting objectives, pricing out, and additive scoring systems. This material is followed by four exercises designed to develop and test understanding of the basic methodology. The exercises include an... View Details

Keywords: Cost vs Benefits; Decision Choices and Conditions

Himabindu "Hima" Lakkaraju is an Assistant Professor of Business Administration at Harvard Business School. She is also a faculty affiliate in the Department of Computer Science at Harvard University, the Harvard Data Science Initiative, Center for Research on... View Details

February 2022
Case

Corporate Divestitures and Spinoffs

By: David J. Collis, Ashley Hartman and Terrence Shu

Increasingly in the 2010s, corporations turned to divestitures and spinoffs to streamline their operations. Over the course of one week in November 2021, conglomerates General Electric, Johnson & Johnson, and Toshiba announced plans for separation. The news reflected... View Details

Keywords: Divestiture; Divestment; Spin Off; Spinoffs; Business Conglomerates; Restructuring; Corporate Strategy

Teaching Interest

Finance Reporting and Control

Financial Reporting and Control (FRC) is a course about how leaders can design and use performance measurement systems to build more effective organizations. Throughout their careers, business leaders are required to... View Details

Richard L. Nolan

Professor Nolan earned his B.A. from the University of Washington in Production and Operations Research in 1962, and his M.B.A and Ph.D. in 1963 and 1966, respectively. Upon graduation in 1966, he joined Boeing Commercial Airplane Company as an Information... View Details

Keywords: aerospace; information technology industry; internet

September 2010
Case

NetApp

By: Das Narayandas and Elizabeth A. Kind

NetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half... View Details

Keywords: Advertising; Business Model; Design; Revenue; Planning; Problems and Challenges; Sales; Manufacturing Industry; Computer Industry; Information Technology Industry

Article

How a Fast-Growing Startup Built Its Sales Team for Long-Term Success

By: Frank V. Cespedes and David Mattson

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses—and it’s hard to fault them. The biggest problem with a... View Details

Keywords: Business Startups; Salesforce Management; Management Practices and Processes