Technology and Operations Management - Publications - Faculty & Research

Faced with a drop in the NASDAQ, four eHealth entrepreneurs must decide between two distribution strategies for their new company's technology. The team, comprised of three full-time resident physicians and an MBA, has developed software to enable electronic... View Details

Keywords: Product Development; Health Care and Treatment; Distribution; Strategy; Venture Capital; Applications and Software; Partners and Partnerships; Borrowing and Debt; Information Technology Industry; Service Industry

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July 2000 (Revised May 2002)
Case

Gateway: Moving Beyond the Box

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar

Gateway has opened retail stores to differentiate itself from its competitors (e.g., Dell). Describes how the company has created an excellent service experience, but has struggled financially as a result. View Details

Keywords: Transition; Change Management; Valuation; Service Operations; Service Delivery; Distribution Channels; Computer Industry; Electronics Industry; United States

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1996
Chapter

BMW AG: The Digital Auto Project

By: S. Thomke and A. Nimgade

Keywords: Information Technology; Auto Industry; Information Technology Industry; Germany

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1996
Chapter

Eli Lilly and Company: Drug Development Strategy

By: S. Thomke, A. Nimgade and P. Pospisil

Keywords: Product Development; Corporate Strategy; Pharmaceutical Industry

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1996
Chapter

Innovation at 3M Corporation

By: S. Thomke and A. Nimgade

Keywords: Innovation and Invention; Organizational Change and Adaptation

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1996
Chapter

Note on Lead User Research

By: S. Thomke and A. Nimgade

Keywords: Research

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1996
Chapter

Note on New Drug Development in the United States

By: S. Thomke and A. Nimgade

Keywords: Product Development; Pharmaceutical Industry; United States

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1996
Chapter

Product Development at Dell Computer Corporation

By: S. Thomke, V. Krishnan and A. Nimgade

Keywords: Product Development; Technology; Computer Industry

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July–August 2000
Article

Rocket-Science Retailing Is Almost Here: Are You Ready?

By: Marshall L. Fisher, A. Raman and Anna McClelland

Keywords: Science; Sales

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June 2000 (Revised October 2017)
Case

IDEO

By: Stefan Thomke and Ashok Nimgade

Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the very successful Palm V handheld computer in particular. A... View Details

Keywords: Business Startups; Innovation Strategy; Business or Company Management; Time Management; Product Design; Product Development; Business Processes; Organizational Culture; Practice; Problems and Challenges; Creativity; Hardware

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June 2000 (Revised June 2000)
Case

Microsoft Office 2000

By: Alan D. MacCormack and Kerry Herman

Describes the history of Microsoft's Office product suite. Discusses evolution of the Office 2000 project. Set at the end of the project when Steven Sinofsky, Office vice president, must decide upon the direction for the next version of Office, as well as make changes... View Details

Keywords: Applications and Software; Product Development; Risk and Uncertainty; Change; Innovation and Management; Information Technology Industry

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