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Show Results For
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All HBS Web
(4,183)
- People (10)
- News (853)
- Research (2,804)
- Events (21)
- Multimedia (9)
- Faculty Publications (1,416)
- 01 Jan 2004
- News
Minoru Makihara, 75th AMP, 1977
country had fallen into recession, and the company was saddled with bad debts, slim profits, and a management style that looked inward in the midst of a global economy. His role was to set the organization on a change of course. In Japan,...
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- 01 Jun 2010
- News
Admit It: You’re in Denial
the line in order to retool his factories for its successor, the Model A. To make the change, he shut down production for months, at a cost of close to $250 million. This chain of events was disastrous for the company because it allowed...
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- 11 Mar 2008
- First Look
First Look: March 11, 2008
the East and the Pacific Northwest. However, the recent expansion in ethanol production is changing the pattern of grain flow along with stimulating the local farm economy. SDWG's management and producer...
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Martha Lagace
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
health and medical advances, says Johnston, "there are huge possibilities for new products and services [see sidebars], but business needs to change its mentality about aging. With innovation will come...
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- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away...
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Keywords:
Consumer Safety;
Public Safety;
Brand Attraction;
Risk Management;
Safe Environment Benefit;
Marketing Safety;
Global Brands;
Advertising;
Change Management;
Disruption;
Volatility;
Crime and Corruption;
Customers;
Music Entertainment;
Animation Entertainment;
Film Entertainment;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Consumer Behavior;
Problems and Challenges;
Safety;
Corporate Strategy;
Business Strategy;
Entertainment and Recreation Industry;
Tourism Industry;
Travel Industry;
United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
Arthur C. Nielsen
Nielsen was a pioneer in market research. Through his performance index surveys, he changed the way organizations promoted their products and services. Nielsen ratings have become one of the primary drivers...
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Services
- 02 Jul 2001
- Research & Ideas
Ray A. Goldberg
framework for the field in their book A Concept of Agribusiness. That seminal work traces a complex value-added chain that begins with the farmer's purchase of seed and livestock and ends with a product fit for the consumer's table....
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- Web
Medium of Artistic Expression - Edwin H. Land & Polaroid | Harvard Business School
introduced Type 41 black-and-white film in 1950, but the images, customers discovered, were prone to fading. As an interim step to address this product flaw, the company developed a film coater that users applied to black-and-white prints...
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- Profile
Eric Chavez
to a new product engineer. “I loved the responsibility and challenge,” he says, “but it felt repetitive: same problems on different products.” Seeking a new challenge, Eric moved into marketing so that, “I could be closer to the View Details
- Web
A Manager's Guide to Leveraging Technology - Course Catalog
enabling new business models, and reshaping entire industries. The impact of IT extends far beyond the business world, influencing organizational structures, culture, politics, decision-making processes, and society as a whole. IT is fundamentally View Details
- 01 Jun 2012
- News
FIELD 3 Tests Students
FIELD course. FIELD 3, the final module, thrust students into experiencing the real-world roles of entrepreneur, analyst, marketer, and investor. It challenged them to refine the leadership and teamwork skills they learned in FIELD 1 last fall, and the View Details
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FIELD program
- 01 Mar 2023
- News
What’s in a Name
name that recognizes the city’s rich cultural history. Jim Birch was reaching out to buyers across the country—with no thought at all of changing the brand—when he started encountering questions. People in different parts of the country...
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- Fast Answer
Library Subscriptions
news about major players and HBS recruiters, analysis of trends in the industry and the competitive environment, and news of innovative products and services. Diversity, Equity, and Inclusion Info Blast Monthly newsletters curated...
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- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
product categories, or stores. Some are even changing long-held attitudes toward consumption. To many folks, filling the home with more stuff or keeping up with the Joneses is no longer appealing. As a...
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by John Quelch
- 27 Jan 2003
- Research & Ideas
New Cluster Mapping Project Helps Companies Locate Facilities
development decisions to a new level of sophistication.— Michael E. Porter A final hidden cost of outsourcing is slower innovation. Changing products and processes is more complex and time consuming across...
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by Sean Silverthorne
- 01 Jun 2018
- News
Digging Deep
was a little like jumping off a cliff,” she says of the move. “You don’t change your mind midway.” DMOS has also expanded its product line from two to five shovels and found a new market in fans of...
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Julia Hanna
- 15 Apr 2014
- First Look
First Look: April 15
Harmony: Peer Comparison and Executive Compensation By: Gartenberg, Claudine, and Julie Wulf Abstract—This study suggests that peer comparison affects both wage setting and productivity within firms. We report three View Details
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Sean Silverthorne
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
online will likely worry about receiving gifts on time. Training staff to enforce rapidly changing health guidelines and diffuse tension with customers who don’t comply mask-wearing regulations will also be critical to keeping the peace...
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- 01 Jun 1999
- News
Where Main Street Meets Wall Street
competition has heightened activity and stimulated change in these areas." Tufano adds that the proliferation of information and products has been so enormous that a key area of competition has become the...
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Garry Emmons
- 19 Jul 2004
- Research & Ideas
Why Innovations Sit on the Shelf
organization strategy to enable the different functions to work together to bring products to market more quickly. As Ludwig grappled with a way to jumpstart change at DIS, he began to suspect that people...
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