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Show Results For
- All HBS Web
(4,407)
- People (6)
- News (959)
- Research (2,700)
- Events (8)
- Multimedia (32)
- Faculty Publications (1,691)
- 07 May 2015
- News
How Crowdfunding Kickstarts the Arts
- Fast Answer
REITs (real estate investment trusts)
Where do I find information on real estate investment trusts (REITs)? General Background: National Association of Real Estate Investment Trusts: Produces the global and domestic indices for... View Details
- 01 Jun 2012
- News
Bringing ‘Global’ Back Home
Issue Focus: The Global Manager Fields Photo courtesy FORD Motor Company Issue Focus: The Global Manager Around the World They Call Him Mr. China Think Locally, Act Globally No... View Details
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (B)
By: Robert J. Dolan
Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details
Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Construction Industry; Europe; West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.
- September 1997
- Case
Bayer AG (B)
By: John A. Quelch
Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I. View Details
Keywords: Globalized Firms and Management; War; Acquisition; Trademarks; Brands and Branding; Communication Strategy; Biotechnology Industry; Pharmaceutical Industry; Germany
Quelch, John A., and Robin Root. "Bayer AG (B)." Harvard Business School Case 598-032, September 1997.
- 01 Mar 2005
- News
Venture Capital’s Comeback
doesn’t necessarily mean having a global presence. Farrington’s StarVest Partners, for example, focuses on emerging enterprise software, a niche without significant foreign competitors. Nonetheless, the firm tracks foreign software... View Details
- 01 Dec 2015
- News
Estonia, Incorporated
and can gain access to the European Union market along the way. “On the level of administrative and operational simplicity alone, this is a winner,” says Kumar, an American who had never been to Estonia before this project but is now an... View Details
Keywords: Francis Storrs
- 27 Apr 2017
- News
Fellowship Fuels a Passion for a Career in Aviation
fellowship for students from emerging markets interested in careers in infrastructure- or property-related sectors. His second act also includes serving as a senior advisor to Global Infrastructure Partners,... View Details
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
as AOL (now AOL Time Warner) are defining the business models that are reshaping the global business landscape and redefining power.— Lynda M. Applegate The point within a value chain where maximum economies of scale and scope are created... View Details
Keywords: by Lynda M. Applegate
- 13 May 2013
- Blog Post
3 Projects, 1 Priceless Picture
the Women’s Training team better understand Nike’s position against global competitors and identify gaps or opportunities to consider in their business plan. Working with the group’s Strategic Planner, I also developed a ‘War Games’... View Details
Keywords: Consumer Products / Retail
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
Our new data help to address important questions related to innovation and long-run growth dynamics. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52130 Harvard Business School Case 517-108 Tequila Patrón Tequila Patrón was one of the most... View Details
Keywords: Sean Silverthorne
- 01 Sep 2010
- News
Fair Trade
consumers in each market . The incorporation of local ideals concerning skin lightness into global brands provides one example of challenges arising from incorporating local identities into brands. In India,... View Details
- September 2017
- Supplement
Taj Hotels: Leading Change, Driving Profitability (B)
By: Krishna Palepu, Anjali Raina and Rachna Chawla
The Taj Group financial in March 2017 reflects a turnaround in performance. The new branding strategy is described. View Details
- 01 Jun 2003
- News
Alumni Bookshelf
How to Grow When Markets Don't by Adrian Slywotzky (MBA '80) and Richard Wise (Warner Books) Slywotzky brings his expertise in global strategy consulting to his sixth book, which examines the difficulties of... View Details
- 06 Feb 2014
- Research & Ideas
The Art of American Advertising
compared with modern marketing techniques, the Reconstruction Era actually shared some advertising commonalities with the dot-com boom. "The rise of the Internet in the 1990s had an enormous impact on View Details
- 26 Jul 2016
- News
HourlyNerd Rebrands as an Enterprise Talent Platform
Catalant is now a platform-based solution that “allows global organizations to centralize the process of sourcing independent talent by giving business leaders direct and immediate access to Catalant’s network of more than 27,000... View Details
- 21 May 2016
- News
Homegrown Heroes
a recent article. Five years later, with events in 11 countries, including Myanmar, Cambodia, Thailand, Indonesia, and China, Sityodtong oversees a sports media company with 90 percent regional market share and triple-digit percentage... View Details
- April 1994
- Supplement
Planet Reebok (B)
By: John A. Quelch
Supplements Planet Reebok (A). View Details
Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom
Quelch, John A. "Planet Reebok (B)." Harvard Business School Supplement 594-095, April 1994.
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
valuations and growth options. A key to meeting growth potential is eliminating the gulf between big-picture strategy and day-to-day field execution. It's often the most difficult part of implementation because you're dealing with a combination of core factors in... View Details