Publications

August 2021
Technical Note

Brand You: Crafting Your Personal Brand

By: Jill Avery and Rachel Greenwald

Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a... View Details

Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication

June 2015
Article

You Need an Innovation Strategy

By: Gary P. Pisano

Why is it so hard to build and maintain the capacity to innovate? The reason is not simply a failure to execute but a failure to articulate an innovation strategy that aligns innovation efforts with the overall business strategy. Without such a strategy, companies will... View Details

Keywords: Innovation Strategy

June 1991 (Revised April 1997)
Background Note

Managing the Multibusiness Corporation

By: David J. Collis

Lays out some ideas on how to restructure a multibusiness corporation. Identifies sixteen elements of organization design, and then applies contingency theory to argue that these elements need to be aligned with the tasks the corporation uses to create value across its... View Details

Keywords: Restructuring; Organizational Design; Organizational Structure; Alignment; Corporate Strategy; Theory; Value Creation

December 2008 (Revised February 2017)
Case

Olam International

By: David E. Bell and Mary Shelman

In 20 years, Sunny Verghese had built Singapore-based Olam International from a small Nigerian export company into a $5 billion global leader in agricultural commodities with a core competence in Africa. Olam's growth had come by pursuing product and geographic... View Details

Keywords: Financial Crisis; Trade; Growth and Development Strategy; Supply Chain; Expansion; Agriculture and Agribusiness Industry; Africa; Singapore

There is growing interest in impact investing, the idea of deploying capital to obtain both financial and social or environmental returns. Examination of every equity investment made by the International Finance Corporation, one of the largest and... View Details

2018
Chapter

Organizational Remedies for Discrimination

By: R. Ely and A. Feldberg

Laws now exist to protect employees from blatant forms of discrimination in hiring and promotion, but workplace discrimination persists in latent forms. These “second-generation” forms of bias arise in workplace structures, practices, and patterns of interaction that... View Details

Keywords: Discrimination; Prejudice and Bias; Equality and Inequality

September 1994
Case

BayFunds

By: Alvin J. Silk, Lisa Klein Pearo and Jamie Harper

In June, 1994, the Senior Vice President of BayBank's Investment Management Group is preparing a strategic plan for her organization's line of mutual funds. Sixteen months earlier, BayBank, Massachusetts's leading retail bank, had entered the mutual fund business by... View Details

Keywords: Banks and Banking; Marketing Strategy; Brands and Branding; Investment Funds; Product Marketing; Integration; Financial Services Industry

TeachingInterests

aMaze app

By: Ethan S. Bernstein

The aMaze app is designed to enable automated facilitation of the "Management Maze" or "Electric Maze" exercise by Amy Edmondson and Hanna Rodriguez-Farrar (see View Details

August 2021
Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane

Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details

Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry

July 2000
Case

Dawn Riley at America True (C1)

By: Linda A. Hill and Kristin Doughty

This version of the (C) case can be taught independently of the (A) and (B) cases. Dawn Riley, CEO/Captain of America True, the first coed syndicate to race for the America's Cup, is based in Auckland, New Zealand, where racing will begin in six weeks. Riley has built... View Details

Keywords: Management Style; Leadership; Groups and Teams; Decision Making; Organizational Culture; Problems and Challenges; Gender; Management Teams; Sports; Business Startups; New Zealand; North and Central America

26 Aug 2015
News

HBX Intros HBX Live Virtual Classroom

20 Feb 2015
News

Yes, Your Uber Driver Is Judging You

March 2013
Teaching Plan

Corruption at Siemens (TP) (A), (B), (C) and (D)

By: Paul Healy

This teaching plan is designed to be used in conjunction with the case Corruption at Siemens (A), HBS No. 108033 [and its related B and C cases] to help faculty deepen students' comprehension of business issues and to energize classroom discussion. View Details

Keywords: Corruption; Management; Medical Devices and Supplies Industry; Germany

November 1995
Background Note

Reengineering a Business Process

By: Richard L. Nolan and Thomas H. Davenport

Describes the six steps included in most reengineering initiatives: selecting the processes for reengineering; identifying change enablers; developing a business vision of process objectives; understanding and measuring existing processes; designing and prototyping the... View Details

Keywords: Goals and Objectives; Management Practices and Processes; Change Management; Measurement and Metrics

24 Nov 2015
News

HBS Announces Peek Weekend 2016

April 12, 2023
Article

Using AI to Adjust Your Marketing and Sales in a Volatile World

By: Das Narayandas and Arijit Sengupta

Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details

Keywords: Forecasting and Prediction; AI and Machine Learning; Consumer Behavior; Technology Adoption; Competitive Advantage

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Article

The Organizational Apology: A Step-by-Step Guide

By: Maurice E. Schweitzer, Alison Wood Brooks and Adam D. Galinsky

At some point, every company makes a mistake that requires an apology—to an individual; a group of customers, employees, or business partners; or the public at large. And more often than not, companies and their leaders fail to apologize effectively, if at all, which... View Details

Keywords: Corporate Accountability; Marketing; Organizations

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Web

MS/MBA: Engineering Sciences - MBA

for aspiring entrepreneurs, which confers an MBA from HBS and a Master of Science (MS) in Engineering Sciences from SEAS. The program is completed in four semesters over two years, augmented by summer and January term coursework amounting... View Details

September 1971 (Revised September 1983)
Case

Gentle Electric Co.

By: W. Earl Sasser

Designed to illustrate various levels of complexity in determining optimum order sizes for a single item inventory policy. Students are asked to evaluate the impact of recent operational changes on the firm's ordering policy. Intended to follow the students' initial... View Details

Keywords: Change; Policy; Supply Chain; Complexity; Electronics Industry