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  • May 2011 (Revised January 2013)
  • Case

Nike Football: World Cup 2010 South Africa

By: Elie Ofek and Ryan Johnson
Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details
Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa
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  • 26 Nov 2018
  • Book

Make Your Employees Feel Psychologically Safe

Keywords: by Martha Lagace
  • 12 Oct 2021
  • Research & Ideas

What Actually Draws Sports Fans to Games? It's Not Star Athletes.

the University of Melbourne. Put another way: the more evenly matched teams are on the field, the less certain the final game score, and the bigger fan interest. Professional sports leagues around the world, major revenue generators for team View Details
Keywords: by Rachel Layne; Sports
  • 25 Nov 2019
  • Research & Ideas

When Your Passion Works Against You

change the world for the better,” he said. Jobs’ passion and his ability to communicate it saved the company. Business leaders like Jobs who express passion in the workplace can reap big benefits, earning enough admiration and support... View Details
Keywords: by Dina Gerdeman
  • 28 Sep 2020
  • Research & Ideas

How Leaders Can Navigate Politicized Conversations and Inspire Collaboration

might sound straightforward, she says, “Sometimes we believe we are being receptive when in fact we are doing just the opposite: being on the defensive.” Taken together, the findings of the two studies can help business leaders both View Details
Keywords: by Kristen Senz
  • Web

1.13 Satisfactory Academic Progress - MBA

1. Academic Information & Policies 1.13 Satisfactory Academic Progress Welcome to HBS Being a Student at HBS 1. Academic Information & Policies 1.1 HBS Community Values 1.2 MBA Honor Code 1.3 Academic Calendar 1.4 Academic Program... View Details
  • Profile

Yaoxin Ding

commercialize a clean tech product,” he chose HBS for its general management strengths – and its emphasis on communicating with others. “The case method was very attractive to me,” says Yaoxin. “I want to improve my public speaking... View Details
  • 28 Jun 2007
  • Working Paper Summaries

Alignment in Cross-Functional and Cross-Firm Supply Chain Planning

Keywords: by Santiago Kraiselburd & Noel Watson
  • Research Summary

Studying the Historical Impact of Globalization on Argentina and Chile

A major priority of the business history group within the Entrepreneurial Management Unit at Harvard Business School is the globalization of the research and teaching of business history. Within this broad context, the overall aim of this two-year project is to... View Details
  • February 2024
  • Article

Fifty Shades of QE: Robust Evidence

By: Brian Fabo, Marina Jančoková, Elisabeth Kempf and Ľuboš Pástor
Fabo et al. (2021) show that papers written by central bank researchers find quantitative easing (QE) to be more effective than papers written by academics. Weale and Wieladek (2022) show that a subset of these results lose statistical significance when OLS regressions... View Details
Keywords: Quantitative Easing; Research; Mathematical Methods; Perception; Banks and Banking; Body of Literature
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  • 16 Jun 2017
  • News

Managing Student Personal Tech in the Case Classroom By Emma Simmons

  • Profile

Joy Chen

break of 2020. “It’s about using near-field communications technology to transmit contact information and social media profiles — think of it as a contact manager plus a business card. The goal is to get people to keep in touch more... View Details
  • Research Summary

Clinical Trials as a setting for Health Policy and Management Research

The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details
  • December 2018 (Revised September 2019)
  • Case

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels
Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice... View Details
Keywords: Digital Marketing; Entertainment; Politics; Activism; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Marketing Communications; Sports; Advertising; Social Media; Apparel and Accessories Industry; Sports Industry; Consumer Products Industry; United States; North America
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  • Web

Answering Your Questions About the HBS MBA Application - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
  • Web

Online Leadership and Management Courses | HBS Online

and challenge your worldview. Social Join a global community of business professionals. Learn from and network with peers before, during, and after your course. Ask questions, collaborate, give feedback, and share experiences and... View Details
  • 2011
  • Working Paper

Managerial Practices That Promote Voice and Taking Charge among Frontline Workers

By: Julia Adler-Milstein, Sara J. Singer and Michael W. Toffel
Process-improvement ideas often come from frontline workers who speak up by voicing concerns about problems and by taking charge to resolve them. We hypothesize that organization-wide process-improvement campaigns encourage both forms of speaking up, especially voicing... View Details
Keywords: Communication; Employees; Knowledge Sharing; Knowledge Use and Leverage; Management Practices and Processes; Operations; Business Processes; Performance Improvement
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  • Web

Human Behavior & Decision-Making - Faculty & Research

Keywords: Entrepreneurial Finance ; Business Startups ; Communication Intention and Meaning ; Prejudice and Bias Citation Read Now Related Nanda, Ramana. "Priors, Experiments, Learning and Persuasion in (Bayesian) Entrepreneurial... View Details
  • 18 Aug 2022
  • Op-Ed

Your Best Employees Are Burning Out: A Framework for Retaining Talent

benefit from leveraging what I call the TRIAL framework: Trust: Leaders must recognize that trust is hard to gain and easy to lose. So, they must communicate realistic expectations and frequently ensure that their business goals align... View Details
Keywords: by Hise Gibson and MaShon Wilson
  • 09 Jan 2024
  • Blog Post

Insights From Harvard Business School’s Peek Program

Peek is an annual online program for current undergraduate students that provides an opportunity to try out the HBS case method of study, join a leadership development discussion, gain an understanding of the career flexibility and optionality that the MBA degree... View Details