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Show Results For
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All HBS Web
(4,182)
- People (10)
- News (853)
- Research (2,804)
- Events (21)
- Multimedia (9)
- Faculty Publications (1,416)
- 03 Mar 2014
- News
A Life Transformed
a boy," he recounts. "At home, we ate rice and could only afford roti, a type of bread, on holidays. I thought my uncle must be rich, because his family ate roti every night. "I saw billboards for the first time and bragged to my friends back in Balidhip that the View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
lifestyle, these other products can add brand value and, being produced by others under license, they deliver some extra profit to the Trump organization. "In the world of representative democracy, you have to be the market share...
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- November 2019 (Revised June 2020)
- Case
Indigo Agriculture: Harnessing Nature
By: Marco Iansiti, Michael W. Toffel and James Barnett
Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct...
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Keywords:
Carbon Sequestration;
Operations;
Supply Chain;
Social Enterprise;
Product Development;
Distribution Channels;
Business Strategy;
Digital Platforms;
Environmental Sustainability;
Science-Based Business;
Climate Change;
Agriculture and Agribusiness Industry;
Green Technology Industry;
United States;
Massachusetts
Iansiti, Marco, Michael W. Toffel, and James Barnett. "Indigo Agriculture: Harnessing Nature." Harvard Business School Case 620-024, November 2019. (Revised June 2020.)
- 15 May 2023
- News
From Scientist to Business Leader
Brianna Kim (MS/MBA 2023) When she was little, Brianna Kim (MS/MBA 2023) fell in love with the hard sciences and expected to eventually go to medical school or earn a PhD. But her plans changed after college. Kim grew up outside...
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- 15 Jul 2014
- Blog Post
Discovering a new organization and state as an intern
will be a nice change from sitting in class each day, and I’m curious to see how different it is from my previous job. I imagine the main difference will be the financial impact of any given project. Given Walmart’s scale, I expect to be...
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Keywords:
Consumer Products / Retail
- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
alluring qualities of a brand without committing to it. We propose that brand flirting is exciting and that when consumers flirt with a brand other than their typically preferred brand in the same product category, they can transfer this...
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Sean Silverthorne
- 23 Jul 2001
- Research & Ideas
How Relationships are Building Biotech
personal work satisfaction, the decision to change careers, professional advancement, and the like. All are valid areas for study because they help employers figure out how to best select, train, and retain valuable employees. Other...
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by Martha Lagace & Mallory Stark
- 15 Oct 2019
- News
Understanding Challenges Across the Supply Chain
partnerships or alliances. While in Argentina, Alvarez observed how business leaders have learned to be flexible and creative. “I’m impressed when I talk to people who are keeping their food businesses going, given the turmoil they face dealing with infrastructure...
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- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
surprising difference in the way rewards programs changed the buying behavior of a retailer's best customers versus lower-spending customers. How does this shift conventional wisdom? A: Conventional wisdom says that loyalty programs are...
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- 15 Jul 2008
- First Look
First Look: July 15, 2008
production of low-income rental housing. While it has grown into the largest source of new affordable housing in the U.S. and its structure is now being replicated in other programs, the LIHTC has also drawn skepticism and calls for its...
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Keywords:
Martha Lagace
- 23 Mar 2010
- First Look
First Look: March 23
incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider View Details
Keywords:
Martha Lagace
- 13 Oct 2015
- First Look
October 13, 2015
James Heppelmann looked at how this shift is changing the structure of industries and forcing firms to rethink their strategies. In this companion article, the authors look at the effects inside firms, examining the impact that smart,...
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- 01 Mar 2014
- News
My HBS Eureka Moment
because they came easily to me. So, in RC Marketing, I was especially paying attention because I knew I had lots to learn! One simple lesson that I certainly did not appreciate before I took Marketing centered on how to price a product. When you price a View Details
- 01 Feb 2001
- News
Drilling Down
underscores a new reality in the United States. At the center of this change is the fact that U.S. oil reserves have diminished from an estimated 39 billion barrels in 1970 to 21 billion today. The gushers that made Texans in ten-gallon...
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- 19 Jul 2011
- News
Brightening the Future
Although Stiftung Solarenergie donated the first lanterns, Ayala, who identifies himself as a “social businessman,” said the plan is to tie the new power source to self-sustaining community development initiatives. “Even simple products...
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- 01 Jul 2008
- First Look
First Look: July 1, 2008
V. Kasturi Rangan, Herman B. Leonard, and Susan McDonald Abstract The Future of Social Enterprise considers the confluence of forces that is shaping the field of social enterprise, changing the way that funders, practitioners, scholars,...
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Keywords:
Martha Lagace
- 10 Mar 2021
- Blog Post
COVID Killed the Traditional Workplace
a new work world that will keep employees both happy and productive post-COVID? Several HBS faculty members shared advice to help leaders prepare for the “next normal." Julia Austin: Prioritize face time at the office Managers will have...
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Keywords:
All Industries
- 06 Dec 2021
- News
What's the Word?
susceptible to everything from intellectual property theft to uneven product quality. But the novel coronavirus created chasms. “One thing that COVID-19 revealed is the extent to which business systems were predicated on global supply...
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- Profile
Arvind Chandrababu
my role as entrepreneurial, both in technology and in school-building. How has your HBS experience shaped your ambitions? Biggest contribution: the interaction with professors and their ideas. For instance, my “Business at the Base of the Pyramid” class on...
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- Profile
Jessica Kramer
summer internship with a San Francisco startup, Strava, where she will help develop a go-to-market plan for the international expansion of the company’s fitness data-analytics product.. “After graduation, I plan on gaining more startup experience before I launch my own...
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