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  • All HBS Web  (12,566)
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  • July 1993 (Revised September 1994)
  • Case

Goodyear: The Aquatred Launch

By: John A. Quelch
After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details
Keywords: Change Management; Consumer Behavior; Distribution Channels; Brands and Branding; Innovation and Invention; Auto Industry; Rubber Industry; United States
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Quelch, John A. "Goodyear: The Aquatred Launch." Harvard Business School Case 594-106, July 1993. (Revised September 1994.)
  • February 2014
  • Article

Toward a Model of Work Redesign for Better Work and Better Life

By: Leslie A. Perlow and Erin L. Kelly
Flexible work accommodations provided by employers purport to help individuals struggling to manage work and family demands. The underlying model for change is accommodation—helping individuals accommodate their work demands with no changes in the structure of work or... View Details
Keywords: Organizational Change and Adaptation; Work-Life Balance
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Perlow, Leslie A., and Erin L. Kelly. "Toward a Model of Work Redesign for Better Work and Better Life." Work and Occupations 41, no. 1 (February 2014): 111–134.
  • 01 Nov 2012
  • HBS Seminar

Joel Waldfogel, University of Minnesota

  • 09 Feb 2013
  • News

Following a Herd of Bulls on Apple

  • 2008
  • Working Paper

An Investigation of Earnings Management through Marketing Actions

By: Craig James Chapman and Thomas J. Steenburgh

Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details

Keywords: Performance Expectations; Earnings Management; Marketing Strategy; Financial Reporting; Brands and Branding; Food and Beverage Industry
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Chapman, Craig James, and Thomas J. Steenburgh. "An Investigation of Earnings Management through Marketing Actions." Harvard Business School Working Paper, No. 08-073, February 2008. (Revised February 2009, December 2009, June 2010, July 2010.)
  • 24 Aug 2015
  • News

The Case for Teaching Ignorance

  • Research Summary

Survivorship and the Economic Grim Reaper

Robert E. Kennedy and George P. Baker III are studying the long-term equity market performance of firms that are no longer public entities. Firms are delisted for a variety of reasons, including liquidation, merger, and leveraged buyout. Although the short-term... View Details
  • 04 Feb 2009
  • Working Paper Summaries

Unravelling in Two-Sided Matching Markets and Similarity of Preferences

Keywords: by Hanna Halaburda

    Reviving and Restructuring the Corporate Sector Post-Covid

    The report commends the broad-based governmental actions initially taken to support the economy, citizens, and the corporate sector during the Covid pandemic. However, structural changes in our economies due to the pandemic, and growing corporate... View Details

    • 04 Sep 2001
    • Research & Ideas

    Governing the Family-Run Business

    boards and councils you can put in place. Effective governance can be done in an informal, casual manner. Or it might require formal structures (e.g. boards, councils) and processes (e.g. agendas, voting). View Details
    • August 2020
    • Supplement

    Mary Guerrero and the Advancement of Latinx Talent: Developing an Employee Resource Group at a Top Tier Bank (B)

    By: Rosabeth Moss Kanter and Amy Hernandez Turcios
    Mary Guerrero decided to pursue the challenging road and kicked off Hispanic/Latinx Advancement and Career Engagement (HACE) at her Bulge Bracket Bank (BBB). For Mary, her larger purpose was to advance Latinx talent in the U.S. because she believed it was important for... View Details
    Keywords: Latin America; Career; Engagement; Bank; Inclusion; Scale; Latinx; Talent and Talent Management; Diversity; Ethnicity; Leadership; Personal Development and Career; Leadership Development; Banks and Banking
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    Kanter, Rosabeth Moss, and Amy Hernandez Turcios. "Mary Guerrero and the Advancement of Latinx Talent: Developing an Employee Resource Group at a Top Tier Bank (B)." Harvard Business School Supplement 321-018, August 2020.
    • February 5, 2009
    • Comment

    In Praise of Marketing

    By: John A. Quelch
    Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
    Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
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    Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
    • April 2010 (Revised March 2011)
    • Case

    The Auction for Travelport (A)

    By: Andrei Hagiu and Misha Sanwal
    A senior Blackstone director is deciding how aggressively to bid for Travelport, a travel distribution business containing several key services and platforms. Travelport's most important properties were Galileo, one of the top 3 global distribution systems (GDSs),... View Details
    Keywords: Value Creation; Product Positioning; Cost vs Benefits; Private Equity; Leveraged Buyouts; Competitive Advantage; Auctions; Industry Structures; Travel Industry
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    Hagiu, Andrei, and Misha Sanwal. "The Auction for Travelport (A)." Harvard Business School Case 710-474, April 2010. (Revised March 2011.)
    • February 2002 (Revised February 2004)
    • Case

    Brazos Partners: the CoMark LBO

    By: Josh Lerner, G. Felda Hardymon and Ann Leamon
    The partners of a new midmarket buyout fund are working on a buyout of a closely held modular building company. Although originally structured as a stock deal, they have realized that an asset deal would be preferable from their point of view and are trying to... View Details
    Keywords: Leveraged Buyouts; Negotiation Deal; Valuation
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    Lerner, Josh, G. Felda Hardymon, and Ann Leamon. "Brazos Partners: the CoMark LBO." Harvard Business School Case 202-090, February 2002. (Revised February 2004.)
    • 24 Apr 2023
    • HBS Case

    What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

    Legalization turned cannabis into a multibillion-dollar industry seemingly overnight, but this hot new market has had more—and more unusual—growing pains than most. Many experts predict significant market expansion ahead as more states legalize medical and recreational... View Details
    Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage
    • March 2024
    • Case

    East Rock Capital: 'Talent Is the Best Asset Class'

    By: Boris Groysberg, Sarah L. Abbott and Izzy Yeoh
    Adam Shapiro and Graham Duncan launched East Rock Capital, LLC in 2006 with a seed investment from Stuart Miller, executive chairman of Lennar Corporation. East Rock managed long-term assets for high-net-worth families, primarily working with external managers who had... View Details
    Keywords: Alternative Assets; Hiring; HNW Products And Services; Recruiting; Hedge Funds; Wealth Management; Asset Management; Private Equity; Financial Institutions; Marketing Strategy; Growth and Development Strategy; Competitive Advantage; Financial Services Industry; United States
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    Groysberg, Boris, Sarah L. Abbott, and Izzy Yeoh. "East Rock Capital: 'Talent Is the Best Asset Class'." Harvard Business School Case 424-017, March 2024.
    • January 2008 (Revised May 2008)
    • Case

    Comcast New England: A Journey of Organizational Transformation

    By: Michael Beer and Anita Arun
    This case describes how Kevin Casey, Comcast's New England Region general manager, transformed a low commitment and performance organization. When he took charge of this Comcast region he inherited an organization that was bureaucratic, had low customer satisfaction,... View Details
    Keywords: Transformation; Interpersonal Communication; Customer Satisfaction; Employee Relationship Management; Management Teams; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Performance Improvement; Telecommunications Industry; New England
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    Beer, Michael, and Anita Arun. "Comcast New England: A Journey of Organizational Transformation." Harvard Business School Case 908-405, January 2008. (Revised May 2008.)
    • June 2016
    • Case

    Big Spaceship: The Evolving Agency

    By: Boris Groysberg and Matthew G. Preble
    This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details
    Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)
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    Groysberg, Boris, and Matthew G. Preble. "Big Spaceship: The Evolving Agency." Harvard Business School Case 416-003, June 2016.
    • 10 Jun 2015
    • News

    Is Culture of Overwork Behind Women's Stalled Advancement?

    • March 2006 (Revised August 2006)
    • Case

    Putnam Investments: Rebuilding the Culture

    By: Nitin Nohria and Charles Nichols
    Charles "Ed" Haldeman Jr. is promoted CEO of Putnam Investments after the firm was badly damaged by a series of improper trading practices. He is charged with the task of managing the crisis, repairing the company culture, and putting the firm back into a pattern of... View Details
    Keywords: Crime and Corruption; Organizational Culture; Organizational Change and Adaptation; Ethics; Investment Funds; Investment; Leading Change; Decision Choices and Conditions; Financial Services Industry; United States
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    Nohria, Nitin, and Charles Nichols. "Putnam Investments: Rebuilding the Culture." Harvard Business School Case 406-009, March 2006. (Revised August 2006.)
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