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All HBS Web
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- Research (2,761)
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- 16 Jan 2019
- Research & Ideas
What Football Firings Teach Managers About Staying Relevant
idea with Harvard Business School Dean Nitin Nohria. Nohria remembered that he and his HBS colleague, Rakesh Khurana, had noticed a similar effect in CEO data—that some chief...
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- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard View Details
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by Martha Lagace
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
dalliances of leaders, a kiss is never just a kiss. “A board’s oversight over culture and respect in the workplace has become much more important than it was prior to #MeToo.” A series of Harvard Business...
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- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
together” "By unpacking the costs, you have the opportunity to explain everything you did for the customer in putting that product or service together," says Bhavya Mohan, a Harvard Business View Details
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
can be a competitor, but it can also be a collaborator” If anything, says Harvard Business School marketing professor Thales S. Teixeira, that number understates the prevalence...
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- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
brands in the advertisements they watch," says Teixeira, an assistant professor at Harvard Business School who has spent the last four years figuring out the factors that make...
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- 29 Nov 2006
- Research & Ideas
Rich or Royal: What Do Founders Want?
What motivates entrepreneurs? Money? Control? In truth, some entrepreneurs are expecting to get rich. Others want to grow and control a new venture. But most would probably answer: "both." The problem, as Harvard View Details
- 14 Jun 2004
- Research & Ideas
The Big Money for Big Projects
There is nothing small about the research practiced by Harvard Business School professor Benjamin Esty. He studies the financing of some of the largest projects in the world:...
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