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  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor... View Details
Keywords: by Martha Lagace
  • 01 Oct 1997
  • News

After 27 Years at HBS, Shapiro Shifts Professional Focus

Publications, director of Research, head of the required MBA Marketing course, and faculty chair of Strategic Marketing Management. Shapiro is the author, coauthor, or editor of fourteen books, among them Seeking Customers and Keeping... View Details
  • 01 Dec 2009
  • News

Faculty Books

breed of managers built a dominant business model, enabling their companies to grow dramatically. After the industry matured, leaders rebuilt and revitalized it. The lessons of airline entrepreneurs, managers, and leaders can be applied... View Details
Keywords: Air Transportation; Transportation
  • 01 Apr 1998
  • News

New Releases

capacity, and identify where improvements in quality and productivity will have the highest payoffs. The authors reveal how managers can conduct fact-based negotiations with customers and suppliers -... View Details
  • October 2003 (Revised January 2005)
  • Case

Microsoft: Launching the Smart Watch

By: John T. Gourville and Christina L. Darwall
Microsoft is on the verge of launching its Smart Watch technology, which will allow specially designed watches to receive up-to-date information on sports, business, traffic, news, etc. After several years of effort and millions of dollars spent, the questions now... View Details
Keywords: Customer Focus and Relationships; Information Management; Marketing Strategy; Product Launch; Product Positioning; Product Design; Product Development; Performance Effectiveness; Partners and Partnerships; Information Technology Industry
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  • 20 Mar 2005
  • Research & Ideas

Lessons of Successful Entrepreneurs

Fialkow, managing director of General Catalyst Partners, he would first employ the "earnest young man routine" to get an interview with an old guy in business who could explain the ins and outs of the industry. "Keep your... View Details
Keywords: by Sean Silverthorne
  • 01 Oct 2013
  • News

Banking on Africa's Future

Tope Lawani Tope Lawani (MBA 1995) is a man on a mission—make that two missions, actually. The cofounder and managing partner of London-based Helios Investments, Lawani says his firm aims to reward investors with "attractive,... View Details
  • 01 Oct 2001
  • News

New Economy Notables: Peter C. Wendell

that, how to share information efficiently within a company, new ways to share information with suppliers and customers — those elements of the new economy are unstoppable. How job has changed in last five years Dramatic growth. Five... View Details
Keywords: Young, Susan; Finance
  • Profile

Adam Kanner

percent to 50 percent of tickets to live events go unsold. Reasons for this excess capacity vary, from a hefty rise in ticket prices for concerts and sporting events over the past decade, to a wave of digital entertainment options that keep View Details
  • 09 Feb 2017
  • Blog Post

Alumni: Where Are They Now? Featuring: Anddria Varnado (Clack-Rogers)

and cross-brand initiatives across Williams-Sonoma’s iconic eight-brand portfolio. I joined WSI after a few years in management consulting, where I managed projects across my firm’s retail and technology... View Details
Keywords: Consumer Products / Retail
  • January 2021
  • Supplement

Barbara Krakow Gallery (B): Art and the Pandemic

By: José B. Alvarez and David Lane
Updates (A) case by describing the early impact of the COVID-19 pandemic on the art market, the renaming of the gallery as the Krakow Witkin Gallery, and the response of its partners and staff to the pandemic. View Details
Keywords: Art Market; COVID-19; Arts; Business Model; Change Management; Trends; Communication; Customer Focus and Relationships; Human Resources; Marketing; Distribution Channels; Outcome or Result; Health Pandemics; Fine Arts Industry
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  • 01 Apr 1999
  • News

Short Takes

a pioneer - in the process of capturing customer information, mining that information for value, and converting the information into shareable knowledge, which is then communicated among workers through robust electronic networks. For... View Details
Keywords: Eileen K. McCluskey
  • July 2003 (Revised October 2013)
  • Case

Model N Inc.

By: Marco Iansiti and Alison Berkley Wagonfeld
The CEO of a Silicon Valley start-up needed to make organizational and product changes to deliver a new software solution to a Fortune 500 customer. He was wondering how he should structure the company to best meet the requirements for this particular customer, while... View Details
Keywords: Business Model; Business Startups; Trends; Communication; Customer Focus and Relationships; Selection and Staffing; Time Management; Organizational Change and Adaptation; Business Strategy; Software; Computer Industry
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  • 01 Jun 2018
  • News

Up by the Roots

revolutionizing everything from online payments and wealth management to cybersecurity and insurance through digital technologies as diverse as blockchain and artificial intelligence. Despite being the world’s financial capital and home... View Details
Keywords: Alexander Gelfand; illustrations by Dan Page
  • February 5, 2009
  • Comment

In Praise of Marketing

By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
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  • September 2004 (Revised December 2004)
  • Case

Metso Paper: Globalization of Finnish Metal Workshops

By: Lynda M. Applegate, Marikka Heikkila and Kalle Lyytinen
Metso Paper, the world's largest producer of paper machines, aims to transform itself into a knowledge- and information-based service and solution provider for the paper industry by aggressively exploiting information technologies. In the fall of 2002, Jorma Hujala, a... View Details
Keywords: Production; Customer Value and Value Chain; Information Technology; Corporate Strategy; Knowledge Management; Machinery and Machining; Expansion; Service Delivery; Manufacturing Industry; Pulp and Paper Industry; Finland
Related
  • Blog

Tech Power at HBS: Faculty Boost Technology Ecosystem

Education, she is part of the teaching team for the Advanced Management Program and Leading as an LGBTQ+ Executive. Moon's research covers strategy, branding innovation, and culture, focusing on youth and the digital economy. A... View Details

    Rob Gierkink

    their customer data collection and digital marketing capabilities through enhancing their existing point-of-sale assets. Index was sold to Strip in April of 2018. Previously Rob was Chairman and CEO of Datalogix which he founded in 2007.... View Details
    Keywords: Venture Capital;#1;#Advertising;#16;#Consumer Products & Packaged Goods
    • 23 Jan 2017
    • News

    The CEO Who is Perking Up Peet’s Coffee

    offices. Burwick managed all of this, the article notes, while guiding the company through a transition from public entity to private ownership. Before joining Peet’s, Burwick worked at PepsiCo and as president of Weight Watchers North... View Details
    • 01 Jun 2002
    • News

    Blue No Longer

    In March, Louis Gerstner (MBA '65), IBM's CEO since 1993, stepped down after achieving a remarkable turnaround at Big Blue. Gerstner, who lacked any previous experience in the computer industry, frequently defied conventional management... View Details