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Show Results For
- All HBS Web
(3,897)
- People (3)
- News (392)
- Research (2,932)
- Events (25)
- Multimedia (16)
- Faculty Publications (2,228)
- October 1982 (Revised August 1999)
- Case
Johnson Wax: Enhance (A)
Johnson Wax has produced a new hair conditioner for problem hair. Before committing themselves to test market, they analyze the new product using a field based, pretest-market procedure called ASSESSOR. The testing reveals product positioning, advertising, and... View Details
Keywords: Product Positioning; Analysis; Marketing Communications; Advertising; Beauty and Cosmetics Industry
Clarke, Darral G. "Johnson Wax: Enhance (A)." Harvard Business School Case 583-046, October 1982. (Revised August 1999.)
- Web
Mintel Reports | Baker Library
Mintel Reports U.S. consumer market studies and primary and secondary data analysis for topics including food, beverage, apparel, beauty, retail, and travel. Read More U.S. consumer market studies and primary and secondary data View Details
- June 2019
- Article
Learning to Become a Taste Expert
By: Kathryn A. Latour and John A. Deighton
Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore... View Details
Latour, Kathryn A., and John A. Deighton. "Learning to Become a Taste Expert." Journal of Consumer Research 46, no. 1 (June 2019): 1–19.
- Web
Cities, Structures, and Climate Shocks - Course Catalog
and what to protect. There are perils and also extensive opportunities in the analysis of situations and the deployment of tools, data science, and capital leading to success even in the face of these tensions. Educational Objectives The... View Details
- Fast Answer
Biotech, Medical Devices, and Pharmaceuticals: Industry/Market Overview/Analysis
Where to find market overview and analysis for industries of biotech, medical devices and pharmaceuticals? The following are the top databases for industry/market analysis in the spaces of biotech, medical... View Details
- Web
Tribal Business News | Baker Library
Tribal Business News Digital publication delivering in-depth stories, analysis and business intelligence on all aspects of Native business and economic development activities. Read More Analysis of Native... View Details
- 2018
- Working Paper
Learning to Become a Taste Expert
By: Kathryn A. Latour and John A. Deighton
Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming an expert center on cultivating an analytic mindset. In the present research the authors... View Details
Keywords: Hedonic; Wine; Expertise; Holistic; Analytic; Sensory; Taste; Learning; Experience and Expertise; Analysis; Perception
Latour, Kathryn A., and John A. Deighton. "Learning to Become a Taste Expert." Harvard Business School Working Paper, No. 18-107, June 2018.
- Article
Orienteering for Electioneering
By: Jonah Kallenbach, Robert Kleinberg and Scott Duke Kominers
In this paper, we introduce a combinatorial optimization problem that models the investment decision a political candidate faces when treating his or her opponents’ campaign plans as given. Our formulation accounts for both the time cost of traveling between districts... View Details
Kallenbach, Jonah, Robert Kleinberg, and Scott Duke Kominers. "Orienteering for Electioneering." Operations Research Letters 46, no. 2 (March 2018): 205–210.
- Fast Answer
FIELD Global Immersion Resources: Ghana
Country Report Oxford Business Group Country Reports Useful for: in-depth analysis of broad industry categories within each country (ICT, Retail, Transportation, etc). Ghana Statistical Service News Factiva Useful... View Details
- Fast Answer
Industries: financial analytical data and tools
not only a comparative analysis of a group of companies, but of entire industries overall as well. A note about free financial portals on the web: At most financial firms the financials from free Web sites such as yahoo.finance.com and... View Details
- June 2018
- Case
Verona Group
By: Robert L. Simons and Sarah Abbott
Are a salesperson's struggles her own fault or the result of a problematic job design? Anna George works as a salesperson at Verona Group, a company that designs and wholesales high-end women's apparel. She had spent nearly 20 years in sales with another fashion label... View Details
Keywords: Jobs and Positions; Design; Analysis; Performance; Measurement and Metrics; Salesforce Management; Organizational Design
Simons, Robert L., and Sarah Abbott. "Verona Group." Harvard Business School Brief Case 918-531, June 2018.
- Web
GlobalData Disruptor | Baker Library
Trend reports and analysis Disruptor case studies Twitter analysis of top 100 Influencers in sectors including Fintech, HealthTech, DisruptiveTech, RetailTech Get Access HBS Faculty, Students, and Staff No... View Details
- 2020
- Working Paper
Hospital Allocation and Racial Disparities in Health Care
By: Amitabh Chandra, Pragya Kakani and Adam Sacarny
We develop a simple framework to measure the role of hospital allocation in racial disparities in health care and use it to study Black and white Medicare patients who are treated for heart attacks—a condition where virtually everyone receives care, hospital care is... View Details
Chandra, Amitabh, Pragya Kakani, and Adam Sacarny. "Hospital Allocation and Racial Disparities in Health Care." NBER Working Paper Series, No. 28018, November 2020.
- March 2016 (Revised February 2023)
- Teaching Note
Advertising Experiments at RestaurantGrades
By: Michael Luca, Weijia Dai and Hyunjin Kim
Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details
- May 2018
- Exercise
Data Visualization & Communication Exercise
By: Srikant M. Datar and Caitlin N. Bowler
This exercise uses the 1986 Challenger shuttle disaster to explore the relationship between data visualization, effective communication, and decision-making. Students review and analyze excerpts from the 13 charts engineers presented to NASA executives the night before... View Details
Keywords: Visualization; Data; Analytics and Data Science; Communication; Performance Effectiveness; Decision Making; Analysis
Datar, Srikant M., and Caitlin N. Bowler. "Data Visualization & Communication Exercise." Harvard Business School Exercise 118-107, May 2018.
- 23 Jul 2018
- Blog Post
Summer Snapshot: Interning at a Robotics Start-Up
HBS Career & Professional Development (CPD) asked students to describe their career interests and what they are up to this summer. Current Position: Business Analysis & Operations Intern Company and Location: Stealth Mode Robotics... View Details
- Web
HBS Alumni Research Tips: Finding Market Data & Insights | Baker Library
focus include artificial intelligence, blockchain, connected devices and IoT, digital business, robotics and drones, and security tech. For industry information click on Sectors. For trends and insight click on Analysis . There are many... View Details
- Web
Real Estate Private Equity - Course Catalog
the analysis of specific transactions with an emphasis on whether to pursue a specific transaction or not based on its investment merits. This section of the course will be run as an investment committee. We will focus on the attributes... View Details
- 01 Nov 2018
- Working Paper Summaries
Forecasting Airport Transfer Passenger Flow Using Real-Time Data and Machine Learning
- March 2018
- Case
TrustSphere: Building a Market for Relationship Analytics
By: Boris Groysberg and Katherine Connolly Baden
Manish Goel was the CEO of TrustSphere, a seven-year-old company in the data analytics industry that focused squarely on relationship analytics, a space in which TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people... View Details
Keywords: Data Analytics; People Analytics; Talent Management; Human Resources; Networks; Relationships; Analysis; Employee Relationship Management; Core Relationships; Applications and Software; Communication; Technology Industry; Singapore
Groysberg, Boris, and Katherine Connolly Baden. "TrustSphere: Building a Market for Relationship Analytics." Harvard Business School Case 418-070, March 2018.