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Show Results For
-
All HBS Web
(6,396)
- People (36)
- News (2,328)
- Research (2,845)
- Events (15)
- Multimedia (63)
- Faculty Publications (1,273)
- Web
Marketing Awards & Honors - Faculty & Research
Internet Likely to Decrease Price Competition" (with M. Sarvary, Marketing Science , 1999). 1998 Sunil Gupta : Winner of the 1998 Best Paper Award from the International Journal View Details
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
command outsized respect and trust from followers. “One of the things that we’ve always heard about why social influencers are so effective—and why people, particularly young generations, are listening to...
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- 07 Nov 2012
- HBS Case
HBS Cases: Sir Alex Ferguson--Managing Manchester United
the team, which can be taxing emotionally. "The hardest thing to do is to let go of a player who has been a great guy," Ferguson told me. Many other factors contribute to his successes, too. One factor I am...
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- Blog
The Harvard Business School Faculty Summer Reader 2023
finding more precious time; there's this exercise where you make a list of 10 things to say "no" to in order to say "yes" to the truly meaningful stuff. Talk about empowering choices! I'm also currently...
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- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books The World’s Littlest Book on Climate: Ten Facts in Ten Minutes About CO2 By Mike Nelson, Pieter Tans, and Michael Banks (MBA 1983) Independently Published In this updated edition of the world’s...
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podcasts
- 18 Mar 2019
- Research & Ideas
Stuck in Commuter Hell? You Can Still Be Productive
Workers commute an average 38 minutes each way between home and work—a trip that can feel like a dreadful chore before the workday even begins. In fact, long commutes lower job satisfaction and increase employee turnover. Now, recent research provides some advice to...
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by Dina Gerdeman
- August 2015
- Case
Building an e-Commerce Brand at Wayfair
By: Thales Teixeira and Elizabeth Anne Watkins
Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche...
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Keywords:
E-commerce;
Wayfair;
Wayfair.com;
Amazon;
Retailing;
Furnishing;
Funnel;
Attribution;
"Marketing Analytics";
Brand Building;
Digital Platforms;
Marketplace Matching;
Marketing;
Marketing Communications;
Marketing Strategy;
Internet and the Web;
Media;
Supply Chain;
Supply Chain Management;
Communication;
Advertising;
Resource Allocation;
Decisions;
Advertising Industry;
Communications Industry;
Consumer Products Industry;
Retail Industry;
United States
Teixeira, Thales, and Elizabeth Anne Watkins. "Building an e-Commerce Brand at Wayfair." Harvard Business School Case 516-028, August 2015.
- Web
The 20th Century Zeitgeist - Leadership
Majority "Me" generation Focus on training and fitness Income gap widens dramatically AIDS Influence: High 90 1990 s Internet "irrational exuberance" Antigovernment sentiment: Waco standoff; Oklahoma City bombing Influence: Medium-Low...
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- Blog
What Black Executives Really Want
networked and got things done. But no one ever asked him to lunch. Many of the Black executives found their peers standoffish, perhaps because they were not used to being around black people. They concluded...
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- Web
What Does PRIDE Mean to You? - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
on friends, family, and even strangers on the Internet when they’re deciding which products to purchase or even which people to date. And they put a lot of trust in their fellow humans; 83 percent View Details
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by Dina Gerdeman
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
their products, most demand the same from themselves. In so doing, they are at risk of letting their egos take over and letting their protective shells harden. When things go wrong—which they inevitably...
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by Martha Lagace
- Profile
Dusty Register
he made (professionally and personally) to ensure that my brother and I had a quality of childhood that surpassed his own. To an extent, getting into HBS was as much a realization of my family’s dreams as it...
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CPG
- Profile
Jiaojun Wang
adventure. Being part of the HBS community is like... ...having a group of great friends who will never let you settle and always challenge you to see things differently. Every...
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- 01 Dec 1997
- News
Multimedia Martha: Sharon Patrick Cooks Up A Winner
She's teaching domestic arts — skills that have gotten lost over the last few decades. She's extremely good at simplifying the steps required so that people can do these things despite the pressures of...
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- 27 Apr 2021
- Research & Ideas
IPO or M&A? How Venture Capital Shapes a Startup's Future
on,” says McDonald, the Thai-Hi T. Lee Associate Professor. “They’re thinking ‘I would rather have money than not have money,’ right? Or ‘We'd rather have a high-status venture capitalist that everybody has heard of versus not.’ But...
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by Rachel Layne
- 01 Dec 2022
- News
Future Vision
interactions is one of the things that I most love about Harvard Business School. I have found the Dean’s role to involve a lot more interactions with other people, too: alumni and business leaders, fellow...
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- 30 May 2023
- News
Finding PRIDE
Edited by Jen McFarland Flint; Illustrations by Anthony Gerace In the late 1970s, a dozen or so gay men found one another at HBS and decided to band together, calling themselves the Alternative Executive Lifestyles group. They posted notices around campus, discreetly...
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- Profile
Shira Asa-El
became close friends. What’s the best thing about your home town? Jerusalem is an amazingly beautiful city – not only for its fascinating history and its religious importance, but because of how incredibly...
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- Profile
Ted Obi
learned from her grandmother. Who is one person from your life that you admire the most today? Ashley, my twin sister. We are similar in many ways and different in others. In our 26 years of friendship, she has taught me how to lead with...
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