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  • 16 Jul 2014
  • HBS Case

Marketing Obamacare

couldn't still succeed, says John Quelch, the Charles Edward Wilson Professor of Business Administration at Harvard Business School and a professor of health policy and management at Harvard School of Public Health. The sheer scope of the... View Details
Keywords: by Michael Blanding; Health
  • 12 May 2003
  • Research & Ideas

How Hot is the “Hot Spot” Business?

several years ago to connect the back end of its 50,000 stores with company headquarters. But it soon dawned on executives that 90 percent of Starbucks customers use the Web, and many are high-end business travelers. Offering them Web... View Details
Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications
  • September 2019 (Revised May 2020)
  • Case

Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details
Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; EABL; Tusker; Beer; SAB; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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  • 22 Apr 2008
  • First Look

First Look: April 22, 2008

Business School Case 207-091 Jerzy Peters, Managing Director of Patron Capital Partners, must decide the best investment option on the development of the Odra Polish theater chain and the associated real estate. Capital Field was a... View Details
Keywords: Martha Lagace
  • 20 Jun 2016
  • Research & Ideas

When Predicting Other People's Preferences, You're Probably Wrong

implications for anyone looking to impress others, for those who are tasked with forecasting consumer behavior, or for salespeople who consult with customers on prospective purchases. In short, it’s dangerous to predict what others will... View Details
Keywords: by Carmen Nobel; Retail
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

instrumented elasticity of export growth on the intensive margin with respect to the exporter's productivity growth is between 1.6 and 2.4 depending upon weighting. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52089 forthcoming Strategic View Details
Keywords: Sean Silverthorne
  • February 2017
  • Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
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  • 01 Feb 2011
  • First Look

First Look: Feb. 1

clamor for accountability, it is tempting to accept the popular normative view that more accountability is better. But is it feasible, or even desirable, for nonprofit organizations to be accountable to everyone for everything? The challenge for leadership and View Details
  • 14 Dec 2010
  • First Look

First Look: Dec. 14

about the role of marketplace institutions and the timing of transactions. Download the paper: http://papers.nber.org/papers/W16556   Cases & Course MaterialsCDG: Managing in China's Economic Transformation Roy Y.J. Chua, Shaohui... View Details
Keywords: Sean Silverthorne
  • 12 Sep 2005
  • Research & Ideas

The Broadband Explosion: Thinking About a Truly Interactive World

deployment. People in other countries definitely get more bandwidth for less money. Some countries, such as South Korea, appear to be far ahead. Whether or not this will have major business consequences remains to be seen. Q: What sort of insights do you hope View Details
Keywords: by Sara Grant; Technology; Communications; Telecommunications
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

the closer one gets to the customer in responses from sales and service personnel. This article outlines the issues and explains why withholding information about strategy for competitive reasons often results in greater risk for the... View Details
Keywords: Sean Silverthorne
  • 08 Jan 2007
  • Research & Ideas

Who Rises to Power in American Business?

in a global, competitive landscape, and that can differentiate their products and services for a more discriminating customer base. The changes in the social context of business will require leaders (both men and women) who have a global... View Details
Keywords: by Sean Silverthorne

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