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    Bharat N. Anand

    Bharat N. Anand is the Vice Provost for Advances in Learning at Harvard University, and the Henry R. Byers Professor of Business Administration at Harvard Business School.

    Professor Anand is an expert in digital strategy, media and... View Details

    Keywords: broadcasting; entertainment; information; media; motion pictures; music; publishing industry; sports; television
    • 11 Jan 2016
    • Blog Post

    Meet the Business and Environment Initiative

    sign up for our newsletter, event and research updates, check our website for career resources and participate in the mentor program. They can also apply to be on our advisory board. Is the BEI involved in case writing? We have a group of... View Details

      Jay W. Lorsch

      Jay W. Lorsch is the Louis Kirstein Professor of Human Relations at the Harvard Business School. He is editor of View Details

      • September 1991
      • Case

      All American Pipeline

      By: Timothy A. Luehrman
      Goodyear is nearing its first major capital commitments for the largest investment project in its history, the All American Pipeline. The pipeline will transport heavy crude oil from California to Texas. It is the centerpiece of a major program by Goodyear to diversify... View Details
      Keywords: Capital; Financial Strategy; Business Startups; Diversification; Valuation; Standards; Supply Chain; Resource Allocation; Cash Flow; Mining Industry; California; Texas
      Related
      • January 2023 (Revised June 2023)
      • Case

      Replika: Embodying AI

      By: Shikhar Ghosh, Shweta Bagai and Marilyn Morgan Westner
      Replika was a virtual AI companion that provided a way for people to process their emotions, build connections in a safe environment, and get through periods of loneliness. The chatbot fulfilled a user's need for a friend, romantic partner, or purely an emotional... View Details
      Keywords: AI; AI and Machine Learning; Applications and Software; Human Needs; California
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      • August 2020 (Revised February 2021)
      • Case

      Luckin Coffee (A): Caffeine-fueled Growth?

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for... View Details
      Keywords: Business Model; Business Earnings; Cost; Cost Management; Financial Statements; Financial Condition; Financial Management; Stocks; Profit; Revenue; Price; Food; Business History; Employment; Brands and Branding; Product Positioning; Marketing Strategy; Business Strategy; Expansion; Competitive Strategy; Food and Beverage Industry; Technology Industry; Asia; China
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      • 23 May 2014
      • News

      Can You Crowdsource a Big Idea?

      • 2024
      • Working Paper

      Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

      By: Ta-Wei Huang, Eva Ascarza and Ayelet Israeli
      This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details
      Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization
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      • August 1992 (Revised January 1998)
      • Case

      Nucor at a Crossroads

      Nucor is a minimill deciding whether to spend a significant fraction of its net worth on a commercially unproven technology in order to penetrate a large but hitherto inaccessible segment of the steel market. This case is an integrative one designed to facilitate... View Details
      Keywords: Market Entry and Exit; Decision Making; Investment; Steel Industry
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      • 08 Jun 2011
      • Lessons from the Classroom

      Twenty-first Century Skill: Trading Carbon Credits

      says Coles, who has used the simulation in the elective course Managing Networked Businesses and the doctoral course Market Design. "The goal was to provide a classroom experience that would allow students to really see the impact of... View Details
      Keywords: by Julia Hanna; Energy; Utilities
      • April 1996 (Revised June 1996)
      • Case

      City Year Enterprise

      City Year, a national, nonprofit, youth-service corps, decided to diversify its funding base by seeking opportunities to gain "earned income." In 1995, the initiative, dubbed "City Year Enterprise," had already launched its first project, a collaboration with the... View Details
      Keywords: Nonprofit Organizations; Partners and Partnerships; Joint Ventures; Social Entrepreneurship; Apparel and Accessories Industry; United States
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      • June 2000
      • Supplement

      SCORE! Educational Centers

      Contains three segments. In the first segment, Alan Tripp, founder of SCORE!, discusses his experience creating and growing SCORE!. Designed to be used with the (A), (B), and (C) cases. In the second segment, Tripp and Rob Waldron, current president of SCORE! (now a... View Details
      Keywords: Organizational Change and Adaptation; Entrepreneurship; Service Industry; Education Industry
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      • 26 Jun 2015
      • News

      Linda Hill: How to manage for collective creativity.

      • August 1996 (Revised March 2002)
      • Exercise

      Network Assessment Exercise: Abridged MBA Version

      Designed to help students identify patterns in their approaches to developing networks of relationships. A "network" refers to the set of relationships that help people to advance professionally, get things done, and more generally, develop personally and... View Details
      Keywords: Networks
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      • June 1991 (Revised February 1993)
      • Case

      Cumberland Worldwide Corp. (A)

      A company in financial distress must design a successful exchange offer or face Chapter 11. Covers valuation and negotiation issues related to financial distress and the decision to file under Chapter 11 of the Bankruptcy Code. View Details
      Keywords: Negotiation; Valuation; Insolvency and Bankruptcy
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      • November 2000 (Revised November 2002)
      • Case

      Activity-Based Management at W.S. Industries (A)

      By: V.G. Narayanan and Sanjay Pothen
      W.S. Industries undertakes the design and implementation of an activity based costing (ABC) system, and the ABC information empowers workers to make process improvement decisions. Workers' incentive pay is tied to cost savings from process improvements. View Details
      Keywords: Activity Based Costing and Management; Motivation and Incentives; Performance Evaluation; Organizational Change and Adaptation; Knowledge Management; Energy Industry; India
      Related
      • 2022
      • Book

      Purpose + Profit: How Business Can Lift Up the World

      By: George Serafeim
      The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.

      We not only... View Details
      Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation
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      • April 2020
      • Article

      CEO Behavior and Firm Performance

      By: Oriana Bandiera, Stephen Hansen, Andrea Prat and Raffaella Sadun
      We measure the behavior of 1,114 CEOs in six countries parsing granular CEO diary data through an unsupervised machine learning algorithm. The algorithm uncovers two distinct behavioral types: "leaders" and "managers." Leaders focus on multi-function, high-level... View Details
      Keywords: CEOs; Management; Behavior; Organizations; Performance; Analysis
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      • August 2022 (Revised March 2023)
      • Case

      Pricing at Netflix: The Sequel

      By: Elie Ofek and Amy Klopfenstein
      This case continues the themes discussed in "Pricing at Netflix" (Case 521-004). Following the conclusion of the original case, Netflix developed new, high-profile original content, added millions of subscribers, and introduced another price increase in January 2022.... View Details
      Keywords: Marketing; Advertising; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Internet and the Web; Customers; Customer Satisfaction; Entertainment and Recreation Industry; Advertising Industry; North and Central America; United States
      Related
      • 2021
      • Book

      The Four Elements: Finding Right Livelihood in the 21st Century

      By: Timothy Butler
      This is a book for all who are facing career and life transitions. At such junctures, our decisions require the full self, and astute thinking alone will not carry us into the new place that our lives demand. The Four Elements shares the recent research of Dr.... View Details
      Keywords: Meaningfulness; Career Satisfaction; Personal Development and Career; Transition; Decision Making
      Related