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Show Results For
- All HBS Web
(893)
- People (1)
- News (224)
- Research (263)
- Events (4)
- Multimedia (21)
- Faculty Publications (105)
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- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
consumers to vote on suggested new flavors for Crest toothpaste. H.J. Heinz worked with Google to invite submissions of thirty-second video ads for Heinz ketchup; over 2,000 entries were received. Then-Senator Obama's website was an... View Details
- 03 Apr 2012
- First Look
First Look: April 3
first report in 2008, Philips' integrated reports and its integrated reporting website had grown in sophistication. In planning for its integrated report for 2011, the company is exploring the issues that will need to be addressed in... View Details
Keywords: Carmen Nobel
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
television and websites did to print? Two former public radio producers launch a podcast network, entering what they call the last frontier of digital media. What needs to be added to their creative hothouse if it is ever to become a... View Details
Keywords: Dina Gerdeman
- 17 Mar 2015
- First Look
First Look: March 17
report's status meant it had not driven some of the organizational change it could have. Could Aegon benefit from publishing its integrated report as the official regulatory document? How could Aegon create a more interactive, real-time integrated reporting View Details
Keywords: Sean Silverthorne
- 14 Jan 2015
- Research & Ideas
Thriving in the Turbulence of Emerging Markets
build successful businesses. The desire to capture the scale of this change is the ambitious goal of Harvard Business School's Creating Emerging Markets project, whose new website was profiled in HBS Working Knowledge last year. The... View Details
- 10 Nov 2015
- First Look
November 10, 2015
website and would receive all premeasured ingredients the same evening at their doorstep. Contrary to many existing similar companies, Dinr would not require a weekly subscription, but would operate one-off orders like other traditional... View Details
Keywords: Sean Silverthorne
- 03 May 2011
- First Look
First Look: May 3
time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The prototypical example is the travel View Details
Keywords: Sean Silverthorne
- 07 Jul 2009
- First Look
First Look: July 7
pattern common to important narratives around the world. A supporting website facilitates sharing of teaching materials and experiences by faculty using the case series. We report results from using this curriculum with undergraduate and... View Details
Keywords: Martha Lagace
- 31 Jul 2015
- Research & Ideas
The Faculty Reader: Who is Reading What This Summer?
carry over to technology strategy today. Finally, I look forward to learning more about the ultimate enigma of our time in Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance. This article originally appeared on the Harvard Business School... View Details
- 28 Jun 2016
- First Look
June 28, 2016
Dinr's website and would receive all premeasured ingredients the same evening at their doorstep. Contrary to many existing similar companies, Dinr would not require a weekly subscription, but would operate one-off orders like other... View Details
Keywords: Sean Silverthorne
- 19 May 2009
- First Look
First Look: May 19, 2009
service (SNS) providers in China, was preparing to raise funds from venture capitalists. Since late 2003, Wang had established several Internet startups in China. Xiaonei.com, which he founded in December 2005, had been the most notable in China and around the globe... View Details
Keywords: Martha Lagace
- 20 May 2014
- First Look
First Look: May 20
channels. But it still struggled when it came to capturing advertising dollars to its online video platform. The social video website wants to be a "brand-safe" platform that major marketers use to advertise their video ads.... View Details
Keywords: Sean Silverthorne
- 03 Sep 2013
- First Look
First Look: September 3
studying the impact of Craigslist, a website providing classified-advertising services, on local U.S. newspapers. We exploit temporal and geographical variation in Craigslist's entry to show that newspapers with greater reliance on... View Details
Keywords: Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
listed a pair of women's sandals on Flipkart's website at 799 Indian rupees ( ) and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap.... View Details
Keywords: Sean Silverthorne
- 24 Jun 2014
- First Look
First Look: June 24
http://hbr.org/product/managing-change-at-axis-bank-a/an/114082-PDF-ENG Harvard Business School Case 514-019 Making stickK Stick: The Business of Behavioral Economics stickK.com, a website that uses behavioral economics to help users... View Details
Keywords: Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
high because website owners would need to recode data and content on their existing sites, agree on ontologies for structuring information, and develop new tools for querying Semantic Web data. The case profiles two start-ups with very... View Details
Keywords: Martha Lagace
- 24 Jul 2007
- First Look
First Look: July 24, 2007
and to come to terms with their own definition of moral leadership. Using this guide's background material and detailed teaching plans, instructors will be well prepared to lead their students in the study of this vital and important subject. Featuring a View Details
Keywords: Martha Lagace
- 21 Dec 2010
- First Look
First Look: December 21
to strengthen the company's advantage in the mobile advertising industry. AdMob displayed advertising on global devices, powered 6,000 websites and 1,000 applications, and served over 6 billion advertising impressions a month to 25... View Details
- 31 Jul 2012
- First Look
First Look: July 31
In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round of... View Details
Keywords: Carmen Nobel
- 03 Mar 2009
- First Look
First Look: March 3, 2009
competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer brands, the firm had won numerous awards and garnered considerable attention within the advertising... View Details
Keywords: Martha Lagace