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Show Results For
-
All HBS Web
(2,447)
- People (4)
- News (510)
- Research (1,693)
- Events (14)
- Multimedia (20)
- Faculty Publications (1,301)
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- August 2018 (Revised October 2019)
- Case
C3.ai—Driven to Succeed
By: Robert Simons and George Gonzalez
CEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing employee...
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Keywords:
Strategy Execution;
Performance Measurement;
Critical Performance Variables;
Strategic Boundaries;
Internet Of Things;
Artificial Intelligence;
Software Development;
Big Data;
Machine Learning;
Business Startups;
Management Style;
Business Strategy;
Performance;
Measurement and Metrics;
Organizational Culture;
AI and Machine Learning;
Digital Transformation;
Applications and Software;
Digital Marketing;
Analytics and Data Science;
Technology Industry;
United States;
California
Simons, Robert, and George Gonzalez. "C3.ai—Driven to Succeed." Harvard Business School Case 119-004, August 2018. (Revised October 2019.)
- January 2018 (Revised January 2020)
- Case
STRIVR: Changing the Game in Virtual Reality
By: Rajiv Lal, Matt Denison, Robert Higgins and Scott Johnson
The CEO of a growing virtual reality company that trains athletes must decide whether or not to stay in sports or expand into other areas.
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Keywords:
Virtual Reality;
Strivr;
Internet Of Things;
Football;
Retail;
Training;
Startup;
Start-up;
Start-up Growth;
"Sports Organizations,;
Experiential Marketing;
Business Startups;
Technological Innovation;
Sports;
Information Infrastructure;
Applications and Software;
Digital Platforms;
Technology Adoption;
Sports Industry;
Technology Industry;
Retail Industry;
United States
Lal, Rajiv, Matt Denison, Robert Higgins, and Scott Johnson. "STRIVR: Changing the Game in Virtual Reality." Harvard Business School Case 518-048, January 2018. (Revised January 2020.)
- December 2018 (Revised October 2020)
- Case
Shiseido: Reinvesting in Brand
By: Jill Avery and Nobuo Sato
Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four...
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Keywords:
Brand Management;
Brand Value;
Turnaround;
Brand Portfolio;
Brand Communication;
Global Brands;
Digital Marketing;
Return On Investment;
Marketing ROI;
Internet Marketing;
Marketing;
Marketing Strategy;
Brands and Branding;
Value;
Growth and Development Strategy;
Investment Return;
Consumer Behavior;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Japan;
Asia
Avery, Jill, and Nobuo Sato. "Shiseido: Reinvesting in Brand." Harvard Business School Case 519-026, December 2018. (Revised October 2020.)
- November 2016
- Case
ShotSpotter
By: Mitchell Weiss and Sarah McAra
SST, Inc. offered a subscription-based gunfire detection service, ShotSpotter Flex, to cities across the United States in addition to a few abroad. Over its 20-year history, SST had mostly honed a reliable business-to-government sales model, and the company had been...
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Keywords:
ShotSpotter;
SST;
Internet Of Things;
IoT;
Smart Cities;
Public Entrepreneurship;
Enterprise Sales;
Scaling And Growth;
Government;
Public Sector;
Innovation;
Ralph Clark;
Entrepreneurship;
Sales;
Innovation and Invention;
Public Administration Industry;
California;
United States
Weiss, Mitchell, and Sarah McAra. "ShotSpotter." Harvard Business School Case 817-034, November 2016.
- April 2018 (Revised May 2018)
- Teaching Note
Haier: Incubating Entrepreneurs in a Chinese Giant
By: Rosabeth Moss Kanter and Jonathan Cohen
This Teaching Note helps instructors teach the HBS case, “Haier: Incubating Entrepreneurs in a Chinese Giant,” (HBS No. 318-104) presenting analysis of the case and a teaching plan to guide classroom discussions.
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Keywords:
Entrepreneurial Ecosystems;
Entrepreneurs;
Entrepreneurial Ventures;
Innovation;
Scaling;
Global Corporate Cultures;
Global;
Cultural Context;
Mainstream;
Platform Strategies;
Ecosystem;
Digital;
Internet Of Things;
Business Model;
Change Management;
Disruption;
Global Strategy;
Entrepreneurship;
Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Leading Change;
Business Strategy;
China
- February 2017
- Case
Yemeksepeti: Growing and Expanding the Business Model through Data
By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu
In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin...
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Keywords:
Entrepreneurial Management;
Entrepreneurial Ventures;
Turkey;
Big Data;
Customer Focused Organization;
Service Management;
Continuous Improvement;
Data Analysis;
Internet;
Growth Strategy;
Technological Change;
Information Systems;
Entrepreneurship;
Corporate Strategy;
Analytics and Data Science;
Analysis;
Customer Focus and Relationships;
Emerging Markets;
Service Operations;
Competitive Advantage;
Performance Improvement;
Internet and the Web;
Growth and Development Strategy;
Information Technology;
Value Creation;
Food and Beverage Industry;
Turkey
Kerr, William R., Gamze Yucaoglu, and Eren Kuzucu. "Yemeksepeti: Growing and Expanding the Business Model through Data." Harvard Business School Case 817-095, February 2017.
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Consumer Behavior;
Social Media;
E-commerce
- 10 Feb 2020
- In Practice
6 Ways That Emerging Technology Is Disrupting Business Strategy
Even though the internet has been publicly available for almost three decades, executives at just about every company are wrestling with how to use digital technology to advance their business strategy. We asked professors from Harvard...
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Keywords:
by Danielle Kost
- Research Summary
Projects in Process
Intermediaries and Accountability in Internet Advertising
Fraud Prevention in Internet Advertising Markets
Competition in Search and Search Advertising
Gaming and Incentives from Steeply-Tiered Affiliate Commission Schedules
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Fraud Prevention in Internet Advertising Markets
Competition in Search and Search Advertising
Gaming and Incentives from Steeply-Tiered Affiliate Commission Schedules
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates, according to Harvard...
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- July 2001
- Exercise
Working with Your "Shadow Partner": Building a High Tech Investment Portfolio
By: Dwight B. Crane and Richard L. Nolan
Team-based exercise designed to illustrate the use of the Internet directly by executives. Requires going on the Internet to search for information required to construct a high-tech investment portfolio.
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Crane, Dwight B., and Richard L. Nolan. Working with Your "Shadow Partner": Building a High Tech Investment Portfolio. Harvard Business School Exercise 302-029, July 2001.
- June 2013
- Supplement
Studio Moderna - Sandi Cesko, CEO, Video Supplement
By: Jim Sharpe
This is the Video Supplement for Studio Moderna - A Venture in Eastern Europe (HBS Case #808110).
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Keywords:
Entrepreneurial Management;
Entrepreneurial Marketing;
Entrepreneurial Organizations;
International Entrepreneurship;
International Expansion;
Consumer Marketing;
Consumer Goods;
Innovation;
Leadership;
Organizational Structure;
Advertising;
Internet;
Marketing;
General Management;
Growth;
Organizational Development;
Television;
Entrepreneurship;
Geographic Location;
Globalization;
Cross-Cultural and Cross-Border Issues;
Digital Marketing;
Business Startups;
Marketing Channels;
Media;
Consumer Products Industry;
Distribution Industry;
Retail Industry;
Slovenia;
Slovakia;
Croatia;
Macedonia;
Bulgaria;
Serbia and Montenegro;
Poland;
Hungary;
Bosnia and Hercegovina;
Czech Republic;
Lithuania;
Estonia;
Albania;
Romania;
Central Asia
Sharpe, Jim. "Studio Moderna - Sandi Cesko, CEO, Video Supplement ." Harvard Business School Video Supplement 813-716, June 2013.
- May 2013
- Supplement
Studio Moderna—A Venture in Eastern Europe
By: Jim Sharpe
This is the Spreadsheet Supplement for Studio Moderna—A Venture in Eastern Europe (HBS Case #808110). Includes Exhibit 3a, Exhibit 3b, Exhibit 5, and Exhibit 6.
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Keywords:
Entrepreneurial Management;
Entrepreneurial Marketing;
Entrepreneurial Organizations;
International Entrepreneurship;
International Expansion;
Consumer Marketing;
Consumer Goods;
Innovation;
Leadership;
Organizational Structure;
Advertising;
Internet;
Marketing;
General Management;
Growth;
Organizational Development;
Television;
Entrepreneurship;
Geographic Location;
Globalization;
Cross-Cultural and Cross-Border Issues;
Digital Marketing;
Business Strategy;
Marketing Channels;
Media;
Consumer Products Industry;
Distribution Industry;
Retail Industry;
Slovenia;
Slovakia;
Croatia;
Macedonia;
Bulgaria;
Serbia and Montenegro;
Poland;
Hungary;
Bosnia and Hercegovina;
Czech Republic;
Lithuania;
Albania;
Romania;
Central Asia
- 2015
- Chapter
Information Technology and the Distribution of Inventive Activity
By: Chris Forman, Avi Goldfarb and Shane Greenstein
We examine the relationship between the diffusion of advanced Internet technology and the geographic concentration of invention, as measured by patents. First, we show that patenting became more concentrated from the early 1990s to the early 2000s and, similarly, that...
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Forman, Chris, Avi Goldfarb, and Shane Greenstein. "Information Technology and the Distribution of Inventive Activity." In The Changing Frontier: Rethinking Science and Innovation Policy, edited by Adam Jaffe and Benjamin Jones, 169–196. University of Chicago Press, 2015.
- April 2011
- Case
Online Portals: Searching and Shaping Opportunities
The case illustrates the strategic history of the internet portal business.
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Gavetti, Giovanni M., and John Lafkas. "Online Portals: Searching and Shaping Opportunities." Harvard Business School Case 711-528, April 2011.
- November 2001 (Revised January 2002)
- Case
Monster.com: Success Beyond the Bubble
In 2001, Monster.com was an Internet site that, among other things, connected individuals seeking jobs with organizations wanting to hire. Its substitutes included help wanted classified advertising in newspapers. Monster was one of the few Internet companies that had...
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Keywords:
Internet and the Web;
Business Growth and Maturation;
Service Operations;
Service Delivery;
Price Bubble;
Growth and Development Strategy;
Employment Industry
Hallowell, Roger H., and Cate Reavis. "Monster.com: Success Beyond the Bubble." Harvard Business School Case 802-024, November 2001. (Revised January 2002.)
- October 2015
- Case
Bigbelly
By: Mitch Weiss and Christine Snively
To accelerate Bigbelly's sales growth and its "smart cities" positioning, its CEO planned to shift his company from equipment sales to a subscription service. Jack Kutner hoped to re-position Bigbelly's solar-powered trash compacting stations beyond trash and recycling...
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Keywords:
Public Entrepreneurship;
Smart Cities;
Government Innovation;
Internet Of Things;
IoT;
Anything As A Service;
Platform As A Service;
Infrastructure As A Service;
PaaS;
Xaas;
Bigbelly;
Jack Kutner;
B2G;
Civic Innovation;
City Innovation;
Government Technology;
Govtech;
Civic Technology;
Entrepreneurship;
Sales;
Innovation and Invention;
Digital Platforms;
Internet and the Web;
Information Technology Industry;
Public Administration Industry;
Telecommunications Industry;
Web Services Industry;
Industrial Products Industry;
Massachusetts;
United States;
Boston;
Chicago;
Philadelphia;
New York (city, NY)
Weiss, Mitch, and Christine Snively. "Bigbelly." Harvard Business School Case 816-005, October 2015.
- November 2001
- Supplement
A Note on Organizational Design at Yahoo!
Supplements Yahoo! Business on Internet Time.
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MacCormack, Alan D. "A Note on Organizational Design at Yahoo!" Harvard Business School Supplement 602-112, November 2001.
- December 1999 (Revised May 2002)
- Case
CNBC (A): NBC and Its Startup Friends
NBC expands further on to the Internet with CNBC.com. NBC's Internet strategy, supported by corporate parent General Electric, involves numerous investments as well as new ventures like CNBC.com. Soon after CNBC.com is launched in 1999, NBC brings in a new CEO, Pamela...
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Keywords:
Business Startups;
Change Management;
Management Teams;
Corporate Strategy;
Leadership Development;
Internet and the Web;
Expansion;
Media;
Media and Broadcasting Industry;
Telecommunications Industry
Kanter, Rosabeth M. "CNBC (A): NBC and Its Startup Friends." Harvard Business School Case 300-090, December 1999. (Revised May 2002.)
- Article
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google...
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Keywords:
Data Science;
Digital Marketing;
Marketing;
Internet and the Web;
Analytics and Data Science;
Disruption
Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.