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Show Results For
- All HBS Web
(1,254)
- News (169)
- Research (763)
- Events (5)
- Multimedia (20)
- Faculty Publications (480)
- January 2000
- Case
Selecting a New Name for Security Capital Pacific Trust
A methodology for selecting a new corporate brand name is explored, highlighting different types of names, criteria and hurdles in securing new names, and legal implications. Brand identity consultancy Lippincott & Margulies guided a real estate investment trust... View Details
Fournier, Susan M., and Andrea Carol Wojnicki. "Selecting a New Name for Security Capital Pacific Trust." Harvard Business School Case 500-054, January 2000.
- 13 Jul 2021
- Blog Post
A View from the Horizon
experiences and identities shape the possibilities we imagine for ourselves, and how Dr. Cash and Harvard Business School helped me become the person I am today. My father was a military man who continued working at Fort Devens even after... View Details
- 14 Dec 2015
- News
Discrimination by Airbnb Hosts Is Widespread, Report Says
- 07 Jul 2016
- Blog Post
Can You Learn Finance through the Case Method?
beginning of the courses, we spend a few classes nailing down the basic concepts (different financial statements, debits/credits, fundamental accounting identities etc.), but after that, we learn all other concepts in the context of... View Details
- 20 May 2015
- News
Should We Push For A Corporate Future Without HR?
- Research Summary
Diversity, Equity, and Inclusion (DEI)
By: Sandra J. Sucher
In this research I develop cases and articles that provide thought-provoking, real-world examples of the ways in which social identity differences emerge and are managed in the workplace, and the skills needed to constructively engage with differences to create and... View Details
- Article
Normative Judgments and Individual Essence
By: Julian De Freitas, Kevin P. Tobia, George E. Newman and Joshua Knobe
A growing body of research has examined how people judge the persistence of identity over
time—that is, how they decide that a particular individual is the same entity from one time to the
next. While a great deal of progress has been made in understanding the types... View Details
Keywords: Concepts; Essentialism; Normative Factors; Persistence; True Self; Morality; Identity; Moral Sensibility; Perception
De Freitas, Julian, Kevin P. Tobia, George E. Newman, and Joshua Knobe. "Normative Judgments and Individual Essence." Cognitive Science 41, no. S3 (2017): 382–402.
- December 2022 (Revised June 2023)
- Case
Hacking the U.S. Election: Russia's Misinformation Campaign
By: Shikhar Ghosh
The case discusses the relatively low technology approach used by Russia to influence the U.S. Presidential Election in 2016. Although political parties manipulating the media was not a new phenomenon, the Russians ran a broad, well-financed, and sophisticated social... View Details
Keywords: Political Elections; International Relations; Social Media; Power and Influence; Information; Russia; United States
Ghosh, Shikhar. "Hacking the U.S. Election: Russia's Misinformation Campaign." Harvard Business School Case 823-043, December 2022. (Revised June 2023.)
- April 2024
- Article
How Our Ideological Out-Group Shapes Our Emotional Response to Our Shared Socio-Political Reality
By: Julia Elad-Strenger, Amit Goldenberg, Tamar Saguy and Eran Halperin
What shapes our emotional responses to socio-political events? Following the social identity approach, we suggest that individuals adjust their emotional responses to socio-political stimuli based on their ideological out-group's responses, in a manner that preserves... View Details
Elad-Strenger, Julia, Amit Goldenberg, Tamar Saguy, and Eran Halperin. "How Our Ideological Out-Group Shapes Our Emotional Response to Our Shared Socio-Political Reality." British Journal of Social Psychology 63, no. 2 (April 2024): 723–744.
- 06 Oct 2021
- Blog Post
Latinx Women in the Spotlight: Amy Hernandez Turcios (MBA 2020)
identity as a first-gen low-income student and professional. My EC (second) year I did one of the scariest things of my life: I shared with the whole HBS community my life story – pure, raw, and emotional (linked here). This experience... View Details
- 06 Jan 2014
- News
Technology Re-emergence: Creating New Value for Old Innovations
- August 2023 (Revised February 2024)
- Case
DexAI
By: Jo Tango and Christina Wallace
During a challenging fundraising environment, the DexAI founders received two term sheets with nearly identical economic terms but very different legal ones. The entrepreneurs had to navigate: representations and warranties (their personal guarantees that the company's... View Details
- March 19, 2015
- Article
Dealing with the Unique Work-Life Challenges of Family Businesses
By: Josh Baron and Rob Lachenauer
Maintaining a work-life balance in family businesses can be challenging. The extremes of being "all in" or "all out" are unproductive. The article highlights the importance of setting boundaries, separating family time from work time, using effective communication,... View Details
Baron, Josh, and Rob Lachenauer. "Dealing with the Unique Work-Life Challenges of Family Businesses." Harvard Business Review (website) (March 19, 2015).
- 03 Jan 2018
- Working Paper Summaries
Framing Violence, Finding Peace
- 2010
- Working Paper
Will I Stay or Will I Go?: Cooperative and Competitive Effects of Workgroup Sex and Race Composition on Turnover
By: Kathleen L. McGinn and Katherine L Milkman
We develop an integrated theory of the social identity mechanisms linking workgroup sex and race composition across levels with individual turnover. Building on social identity research, we theorize that social cohesion (Tyler, 1999; Hogg and Terry, 2000) and social... View Details
Keywords: Competition; Ethnicity; Race; Groups and Teams; Identity; Resignation and Termination; Gender; Cooperation
McGinn, Kathleen L., and Katherine L Milkman. "Will I Stay or Will I Go? Cooperative and Competitive Effects of Workgroup Sex and Race Composition on Turnover." Harvard Business School Working Paper, No. 10-066, February 2010.
Tiona W. Zuzul
Tiona Zuzul is an Assistant Professor in the Strategy Unit. She teaches Strategy in the MBA required curriculum. Professor Zuzul studies how leaders and organizations learn and adapt in response to environmental shifts and periods of discontinuous change. Her... View Details
- 17 Feb 2012
- Working Paper Summaries
Breaking Them In or Revealing Their Best? Reframing Socialization around Newcomer Self-Expression
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details