cosmetics - Publications - Faculty & Research

12 Mar 2014
Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

In a new book on the origins and impacts of globalization, Harvard Business School's Geoffrey Jones focuses on the role played by a vital but often ignored actor in this conversation: business entrepreneurs and the multinational enterprises they create. "There has... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics

April 2021
Supplement

Exercise for Revlon: Surviving Covid-19

By: Kristin Mugford and Sarah Gulick

Exercise for Revlon: Surviving Covid-19 View Details

Keywords: Leveraged Buyouts; Insolvency and Bankruptcy; Financial Liquidity; Bonds; Corporate Finance; Borrowing and Debt; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; United States

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September 1990 (Revised January 1992)
Case

Procter & Gamble Japan (A)

By: Michael Y. Yoshino

Ten years after entering Japan, P&G had accumulated over $250 million in operating losses on declining annual sales of $120 million by 1983. The decision facing the president of P&G International: exit, retrench or rebuild the operation? Ironically, the initial entry... View Details

Keywords: Restructuring; Change Management; Profit; Market Entry and Exit; Market Participation; Sales; Competition; Technology; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Japan

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06 Jun 2024
Blog Post

Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands

exists at the intersection of the healthcare and beauty industries, educating consumers on the modern way to take care of their skin. It's designed to be a more inviting and accessible experience for minimally invasive cosmetic... View Details

28 Oct 2019
Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

the more traditional, siloed approach. Avery: I would give the example of Glossier, which is a digitally native, direct-to-consumer cosmetics company. They have one permanent showroom in New York, but everything else that they’ve done,... View Details

Keywords: by Jen McFarland Flint; Retail

December 2018 (Revised October 2020)
Case

Shiseido: Reinvesting in Brand

By: Jill Avery and Nobuo Sato

Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details

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March 2004 (Revised November 2012)
Teaching Note

P&G Japan: The SK-II Globalization Project (TN)

By: Christopher A. Bartlett

Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details

Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Hong Kong; Japan; Taiwan; Europe

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November 2003
Supplement

P&G Japan: The SK-II Globalization Project

By: Christopher A. Bartlett

Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the... View Details

Keywords: Globalization; Brands and Branding; Organizational Structure; Strategy; Decision Choices and Conditions; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Japan

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15 May 2012
First Look

First Look: May 15

and elaborate on their normative implications. Audit Quality and Auditor Reputation: Evidence from Japan Authors:Douglas J. Skinner and Suraj Srinivasan Publication:The Accounting Review (forthcoming) Abstract We study events surrounding ChuoAoyama's failed audit of... View Details

Keywords: Carmen Nobel

11 Jan 2017
Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

confectionery hadn’t (yet) been found to be poisonous. The use of certified colors didn’t become mandatory until 1938, when Congress passed the Food, Drug, and Cosmetic Act. Even so, the initial Food and Drug Act shone a light on the... View Details

Keywords: by Carmen Nobel

February 1985 (Revised July 1993)
Case

Puritan Drug Co.

David Thomas takes his first sales management assignment and is faced with a sales rep revolt because of a possible territory reorganization. In addition, his sales division is performing well below the national average. Rewritten version of a case by R.Z. Sorenson. View Details

Keywords: Salesforce Management; Conflict and Resolution; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry

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03 Nov 2015
First Look

November 3, 2015

516-013 Vita: Cosmetics in the Nordics Vita is a Norwegian cosmetics retailer owned by FSN Capital, a Scandinavian private equity company. The company has a strong market position in Norway. The case focuses... View Details

Keywords: Sean Silverthorne

12 Jan 2017
News

Personalizing Women’s Path to Success

degree in chemical engineering, in 1989, she worked at Procter & Gamble in engineering and product development, and then in product supply, as the company started buying cosmetics businesses. When a New York–based startup recruited her in... View Details

Keywords: Jill Radsken

14 May 2014
News

(Re)moving the Needle

2009), the company's cofounder and CEO. The device, which is powered by an electric motor, is highly customizable across a variety of medical, animal, agricultural, and cosmetic applications. One major market, says Anquetil, is diabetes... View Details

Keywords: Robert S. Benchley; medical technology; Scientific Research and Development Services

23 Jun 2009
First Look

First Look: June 23

percent each year. In contrast, Mary Kay Cosmetics had decided to exit the Japanese market in 2001. Purchase this supplement: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=509067 Who Is the Fairest of Them All? Choosing a... View Details

Keywords: Martha Lagace

July 1981 (Revised December 1984)
Case

American Distilling Co. (A)

By: William E. Fruhan Jr.

Keywords: Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry

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25 Mar 2014
First Look

First Look: March 25

describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf,... View Details

Keywords: Sean Silverthorne

01 Oct 2001
News

HBS Alumnae Chart Career Choices and Transitions

discussion, Hart presented principles of entrepreneurship, and Nancy Koehn shared insights from her research on the life of cosmetics entrepreneur Estée Lauder. Hart noted that the positive response to the seminar suggested the... View Details

Keywords: Laura Singleton; Colleges, Universities, and Professional Schools; Educational Services; Professional Services

February 2006
Case

Bumble and bumble: Building a Successful Business in Beauty and Fashion

By: Nancy F. Koehn and Erica Helms

Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry.... View Details