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April 2011 (Revised July 2014)
Case

Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

By: Boris Groysberg and Michael Slind

Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details

Keywords: Communication Strategy; Interpersonal Communication; Employee Relationship Management; Innovation and Management; Leading Change; Management Practices and Processes; Organizational Change and Adaptation; Organizational Culture; Corporate Strategy; India

February 1992 (Revised March 1995)
Case

Amelia Rogers at Tassani Communications (A)

By: Linda A. Hill

Describes a conflict that has arisen between an account manager and a creative director at Tassani Communications, a Chicago-based advertising agency which is making the transition from entrepreneurial to professional management. The client, the marketing director of a... View Details

Keywords: Rank and Position; Conflict Management; Change Management; Entrepreneurship; Practice; Behavior; Creativity; Problems and Challenges; Advertising Industry; Chicago

February 2021
Case

Threadless: The Renewal of an Online Community

By: Shane Greenstein, Karim Lakhani and Christian Godwin

Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its... View Details

March 2011
Article

Restaurant Organizational Forms and Community in the U.S. in 2005

By: Glenn R. Carroll and Magnus Thor Torfason

Recent sociological theory and research highlights food, drink, and restaurants as culturally meaningful and related to social identity. An implication of this view holds that the prevalence of corporate chain restaurants affects the sociological character of... View Details

Keywords: Demographics; Age; Supply Chain Management; Culture; Balance and Stability; Income Characteristics; Research; Civil Society or Community; Identity; Theory; Society; Service Industry; United States

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18 May 2015
News

Providing broadband to rural communities

As president of the Fiber to the Home Council Americas, Heather Gold (GMP 8, 2010) represents companies that build and operate fiber to the home networks, which will enhance the well-being of rural communities in North and South America.... View Details

March 1987
Background Note

Introduction to Computer and Communications Technology

By: James I. Cash Jr.

Keywords: Communication Technology; Hardware

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March 1986
Teaching Note

American Communications (A), Teaching Note

By: D. Quinn Mills and G. Bruce Friesen

Keywords: Communication; Telecommunications Industry

15 Aug 2012
News

Shaping a Business and a Community

Keywords: Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development

1992
Book

Cases in Advertising and Communications Management

By: S. A. Greyser

Keywords: Advertising; Communication; Management

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August 2000 (Revised November 2000)
Case

Building Brand Community on the Harley-Davidson Posse Ride

The second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a... View Details

Keywords: Relationships; Customer Focus and Relationships; Brands and Branding; Motorcycle Industry; United States

Article

Choosing Between Lotteries: Remarkable Coordination Without Communication

By: Yoella Bereby-Meyer, Simone Moran, Brit Grosskopf and Dolly Chugh

The current research examines tacit coordination behavior in a lottery selection task. Two hundred participants in each of three experiments and 100 in a fourth choose to participate in one of two lotteries, where one lottery has a larger prize than the other.... View Details

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01 Aug 1967
Conference Presentation

Commitment Mechanisms in Utopian Communities

By: R. M. Kanter

Keywords: Civil Society or Community

2011
Chapter

Organizations in the Shadow of Communities

By: Siobhan O'Mahony and Karim R. Lakhani

Keywords: Organizations; Civil Society or Community

March 2020
Case

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery

Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details

December 2019
Article

Communicating with Warmth in Distributive Negotiations Is Surprisingly Counterproductive

By: M. Jeong, J. Minson, M. Yeomans and F. Gino

When entering into a negotiation, individuals have the choice to enact a variety of communication styles. We test the differential impact of being “warm and friendly” versus “tough and firm” in a distributive negotiation, when first offers are held constant and... View Details

Keywords: Negotiation Style; Communication Strategy; Perception; Performance Effectiveness; Outcome or Result

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October 1975 (Revised June 1983)
Background Note

Understanding Communications in One-To-One Relationships

By: John J. Gabarro

Introduces the concepts of assumptions, perceptions and feelings, and applies these concepts to the problem of understanding the behavior that takes place between people in relationships. The note discusses a particular interaction that takes place between two men in a... View Details

Keywords: Interpersonal Communication; Emotions; Behavior; Attitudes; Perspective; Relationships

September 2010
Teaching Note

China Mobile's Rural Communications Strategy (TN)

By: William C. Kirby and F. Warren McFarlan

Teaching Note for 309034. View Details

Keywords: Rural Scope; Investment; Communication Strategy; Information Management; Government and Politics; Governance Controls; China

25 Oct 2015
News

Measuring and Communicating Health Care Value with Charts

24 Apr 2014
News

Leading a community of health care providers

vision is to make DaVita (Italian for “giving life”) “the best dialysis company the world has ever seen.” Thiry is known as the “mayor of DaVita Village” by the company’s more than 50,000 employees, who are referred to as “teammates.” Thiry observes, “We are a View Details

2023
Working Paper

Operational Impact of Communication Channels: Evidence from Last-Mile Delivery Services

By: Natalie Epstein, Santiago Gallino and Antonio Moreno

Communication channels are often used to improve customer satisfaction and behavior. This paper studies how they can be used to enhance operational performance.
We partner with a last-mile delivery company and, through natural and field experiments, explore... View Details

Keywords: Customer Satisfaction; Consumer Behavior; Logistics; Communication

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