Publications

July 2013 (Revised January 2014)
Case

Experience! The Finger Lakes: The Groupon Partnership Decision

By: Lynda M. Applegate, Chekitan S. Dev, Gabriele Piccoli and Arnold B. Peinado

In 2010, Experience! The Finger Lakes (ExperienceFLX), a tour operator offering guided tours and concierge services in the Finger Lakes region of New York State, was at a crossroads. The business was poised for growth, and its owners, Laura and Alan Falk, were... View Details

Keywords: Marketing Strategy; Social Marketing; United States

December 2011 (Revised May 2014)
Case

ReSource Pro

By: Lynda M. Applegate, William R. Kerr, Elisabeth Koll and David Lane

Matt Bruno, founder and general manager of ReSource Pro, left his job working for a New York City-based insurance program shortly after the World Trade Center bombing and arrived in China. Initially he planned to teach English, but soon the entrepreneurial spirit of... View Details

Keywords: Geographic Location; Talent and Talent Management; Corporate Entrepreneurship; Cross-Cultural and Cross-Border Issues; Insurance Industry; Service Industry; China

01 Jun 2001
News

Virtual Plant Tours and Beer Game Dysfunction

Professor Lynda Applegate’s Building E-Businesses course does more than just translate standard case material into an online format. She uses audio and video clips for storytelling, then offers eye-catching visuals and drill-down... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Apr 1997
News

Critical Information: MIS Monitors the Ever-Changing World of IT

products - a construct they call "the virtual value chain" - which is analogous to the physical value chain. They discuss this concept in their forthcoming book Managing in the Marketspace. MIS professor Lynda View Details

Keywords: Elaine Gottlieb

01 Apr 2001
News

Beyond the Rim: New Paths to Success in Asia

infrastructure. “The region is rich with research opportunities,” McFarlan notes. And the growing number of HBS faculty members who are studying companies throughout this rapidly changing area of the world would doubtless agree. In Japan, for example, Professor View Details

Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services

06 May 2019
News

Startup Talk in Chicago

and the world for over a dozen years,” says Meyer, who wrote an HBS case with Professor Lynda Applegate on the Chicago startup ecosystem. The Council also played a major role in the inaugural year of the... View Details

Keywords: Margie Kelley; Pritzker; Air Transportation; Transportation

03 Apr 2012
First Look

First Look: April 3

self-efficacy-such that giving time makes people more willing to commit to future engagements despite their busy schedules. Download the paper: http://www.people.hbs.edu/mnorton/mogilner chance norton.pdf Cases & Course MaterialsPitching Business Opportunities... View Details

Keywords: Carmen Nobel

01 Apr 2001
News

Student Conferences Tackle Business Issues

variety and complexity as a region. HBS professor Lynda M. Applegate moderated “Asia’s Silicon Valleys,” a panel that featured high-tech executives from Taiwan, Korea, India,... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

November 2021 (Revised January 2022)
Case

KFA, Inc.: Building the Future

By: Lynda M. Applegate and Elizabeth M. Adams

In 2021, Greg Bush, Jr., owner, president, and CEO of KFA, Inc. is working with his leadership team to plan for the future. KFA provides consulting services on software and project management needs for infrastructure projects. Bush and his team have just debuted a new... View Details

Keywords: Small Business; Communication Technology; Developing Countries and Economies; Growth and Development Strategy; Infrastructure; Consulting Industry; Information Technology Industry; Chicago; United States

01 Jun 2003
News

Up Against The Firewall

This is a major, long-term, company-wide initiative.” HBS professor Lynda M. Applegate examines cyber security issues as part of her MBA course Building Businesses in Turbulent... View Details

Keywords: Garry Emmons; Robert Austin; Corporate Services; Computer Systems Design and Related Services; Professional Services

07 Aug 2012
First Look

First Look: August 7

edited by Roderick M. Kramer and Todd L. Pittinsky. Oxford University Press, 2012 Abstract An abstract is unavailable at this time. Publisher's Link:... View Details

Keywords: Sean Silverthorne

November 1990 (Revised March 1994)
Case

Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)

By: Lynda M. Applegate and Herminia M. Ibarra

Describes grassroots effort which culminated in Digital's winning a competitive bid for the outsourcing of Kodak's internal telecommunications business. Describes the "Telstar" project, from the initial identification of the business opportunity to the process of... View Details

Keywords: Innovation and Management; Partners and Partnerships; Leading Change; Agreements and Arrangements; Business or Company Management; Bids and Bidding; Decision Making; Management Teams; Telecommunications Industry

November 1990 (Revised March 1994)
Supplement

Digital Equipment Corp.: The Kodak Outsourcing Agreement (B)

By: Lynda M. Applegate and Herminia M. Ibarra

Describes "Frantic Friday," the day the Digital-Kodak contract was scheduled to be signed. Designed to be handed out in class. View Details

Keywords: Job Cuts and Outsourcing; Technology; Manufacturing Industry; Consumer Products Industry

November 2016 (Revised November 2016)
Teaching Plan

Movile: Building a Global Technology Company

By: Lynda M. Applegate and Eric Werker

Teaching Plan for HBS No. 716-010. View Details

2014
Other Teaching and Training Material

Entrepreneurship Reading: Attracting Talent and Building Ecosystems

By: Lynda M. Applegate and Carole Carlson

February 2014
Case

Oxfam America's Women in Small Enterprise

By: Lynda M. Applegate and Aldo Sesia

Keywords: Latin America

June 2013
Teaching Note

HGRM: Bringing Back High Touch Hospitality

By: Lynda M. Applegate and Gabriele Piccoli

February 2008 (Revised September 2010)
Case

LeapFrog Enterprises

By: Lynda M. Applegate and Elizabeth Collins

Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry.... View Details

Keywords: Business Model; Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Expansion; Consumer Products Industry; Education Industry

August 2004 (Revised September 2005)
Case

Canyon Ranch

By: Lynda M. Applegate and Gabriele Piccoli

How should Canyon Ranch leverage its uniqueness in the face of increasing competition and an entrenched customer definition of the firm? The firm is attempting to create demand for return visits and foster the customization and personalization of the Canyon Ranch... View Details

Keywords: Customer Relationship Management; Information Technology; Growth and Development Strategy; Competitive Strategy; Experience and Expertise; Analytics and Data Science; Customization and Personalization