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All HBS Web
(896)
- News (238)
- Research (508)
- Multimedia (3)
- Faculty Publications (255)
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- 07 Apr 2009
- First Look
First Look: April 7, 2009
for Competitive Advantage, edited by Jeffrey Word. John Wiley, forthcoming Abstract In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the...
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Keywords:
Martha Lagace
- August 1989 (Revised November 1994)
- Case
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing...
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Keywords:
Marketing Strategy;
Resource Allocation;
Market Entry and Exit;
Trade;
Auto Industry;
Japan;
United Kingdom;
Europe
Quelch, John A. "Nissan Motor Co. Ltd.: Marketing Strategy for the European Market." Harvard Business School Case 590-018, August 1989. (Revised November 1994.)
- December 2007 (Revised October 2008)
- Case
Real Madrid Club de Fútbol in 2007: Beyond the Galácticos
By: Anita Elberse and John A. Quelch
On June 17, 2007, Real Madrid sealed its first Spanish league championship under new president Ramon Calderon, ending an unprecedented title drought. Real Madrid had seen a significant growth in revenues and now was the world's biggest soccer club and among the largest...
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Keywords:
Talent and Talent Management;
Risk Management;
Brands and Branding;
Marketing Strategy;
Sports;
Sports Industry
Elberse, Anita, and John A. Quelch. "Real Madrid Club de Fútbol in 2007: Beyond the Galácticos." Harvard Business School Case 508-060, December 2007. (Revised October 2008.)
- Article
How Institutional Investors Frame Their Losses: Evidence on Dynamic Loss Aversion from Currency Portfolios
By: Kenneth A. Froot, John Arabadjis, Sonya Cates and Stephen Lawrence
Currency investors exhibit a tendency to cut risk by pairing both longs and shorts following losses and a weaker tendency to add risk following gains. By differentiating between position level, portfolio level, and aggregate cross-portfolio losses in currency...
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Keywords:
Loss Aversion;
Decision Choices and Conditions;
Currency;
Investment;
Risk Management;
Behavioral Finance
Froot, Kenneth A., John Arabadjis, Sonya Cates, and Stephen Lawrence. "How Institutional Investors Frame Their Losses: Evidence on Dynamic Loss Aversion from Currency Portfolios." Journal of Portfolio Management 38, no. 1 (Fall 2011): 60–68.
- July 2014 (Revised February 2015)
- Teaching Note
Johnson & Johnson: The Promotion of Wellness
By: John A. Quelch
The chief medical officer of Johnson & Johnson (J & J) is reflecting on forty years of sustained efforts by the company to improve employee wellness. The case reviews J & J's multiple wellness initiatives and efforts to measure their effectiveness. It also invites...
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Keywords:
Empoylee Wellness Programs;
Human Resource Management;
Corporate Management Strategy;
Employee Engagement;
Human Resources;
Management;
Organizations;
Performance;
Personal Development and Career;
Programs;
Strategy;
Health Industry;
Manufacturing Industry;
Medical Devices and Supplies Industry;
Pharmaceutical Industry;
North and Central America;
Europe;
Asia
- September 1997 (Revised October 1997)
- Case
Bayer AG (A)
By: John A. Quelch
Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess...
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Keywords:
Management Teams;
Brands and Branding;
War;
Communication;
Trademarks;
Acquisition;
Government and Politics;
Biotechnology Industry;
Pharmaceutical Industry;
Germany;
North America;
United States
Quelch, John A., and Robin Root. "Bayer AG (A)." Harvard Business School Case 598-031, September 1997. (Revised October 1997.)
- 19 Jun 2012
- First Look
First Look: June 19
making complex decisions. Under some circumstances, unconscious thought improves decisions even more than conscious thought. Executive functioning depends on energy provided by glucose, and we know from previous research that the...
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Keywords:
Sean Silverthorne
- 25 Mar 2014
- First Look
First Look: March 25
link: http://www.palgrave.com/Products/TitlePrint.aspx?PID=362801 August 2013 Proceedings of the National Academy of Sciences Investors Prefer Entrepreneurial Ventures Pitched by Attractive Men By: Brooks, Alison Wood, Laura Huang, Sarah...
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Keywords:
Sean Silverthorne
- 27 Sep 2011
- First Look
First Look: September 27
Hoboken: John Wiley and Sons, forthcoming An abstract is unavailable at this time. Publisher's Link: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1444334107.html Organizational Ambidexterity in Action: How Managers Explore and...
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Keywords:
Sean Silverthorne
- September 1993 (Revised December 1997)
- Case
Loctite Corp.: International Distribution
By: John A. Quelch
Loctite Corp., dissatisfied with the sales growth achieved by its independent distributor in Hong Kong, is considering whether to find a new distributor or acquire a controlling interest in a wholly owned subsidiary covering Hong Kong and possibly other markets....
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Keywords:
Decision Choices and Conditions;
Marketing;
Distribution Channels;
Globalization;
Market Participation;
Industrial Products Industry;
Hong Kong
Quelch, John A., and David J. Arnold. "Loctite Corp.: International Distribution." Harvard Business School Case 594-021, September 1993. (Revised December 1997.)
- July 1989 (Revised December 1990)
- Case
CIBA-GEIGY Pharmaceuticals: Pharma International
By: John A. Quelch
Examines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of...
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Keywords:
Ethics;
Decision Choices and Conditions;
Product Launch;
Policy;
Developing Countries and Economies;
Pharmaceutical Industry;
Nigeria
Quelch, John A. "CIBA-GEIGY Pharmaceuticals: Pharma International." Harvard Business School Case 589-108, July 1989. (Revised December 1990.)
- June 2019
- Article
Learning to Become a Taste Expert
By: Kathryn A. Latour and John A. Deighton
Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore...
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Latour, Kathryn A., and John A. Deighton. "Learning to Become a Taste Expert." Journal of Consumer Research 46, no. 1 (June 2019): 1–19.
- June 2009
- Supplement
Mary Kay Inc.: Asian Market Entry (B)
By: John A. Quelch
By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at...
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Keywords:
Global Strategy;
Growth and Development Strategy;
Brands and Branding;
Emerging Markets;
Market Entry and Exit;
Beauty and Cosmetics Industry;
Asia;
China
Quelch, John A. "Mary Kay Inc.: Asian Market Entry (B)." Harvard Business School Supplement 509-067, June 2009.
- November 2014 (Revised May 2017)
- Teaching Note
Fresno's Social Impact Bond for Asthma
By: John A. Quelch
The case desccribes a social impact bond (SIB) to fund home-based remediation programs designed to reduce asthma attacks among Fresno residents (especially children) and thereby save on health care costs (ambulance callouts, emergency room visits etc.). The case...
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- 24 Mar 2009
- First Look
First Look: March 24, 2009
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709043 One Firm One Future at Davis Langdon Harvard Business School Case 409-044 Rob Smith, senior partner of construction consultancy Davis...
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Keywords:
Martha Lagace
- April 2000 (Revised June 2001)
- Case
DoubleClick Buys Abacus (A)
By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the...
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Keywords:
Information;
Rights;
Internet and the Web;
Ethics;
Competitive Advantage;
Social Issues;
Customer Focus and Relationships;
Digital Marketing;
Advertising Industry
Deighton, John A. "DoubleClick Buys Abacus (A)." Harvard Business School Case 500-091, April 2000. (Revised June 2001.) (request a courtesy copy.)
- 12 Apr 2011
- First Look
First Look: April 12
Abstract This book presents new research on the historical impact of globalization on Argentina and Chile. The authors focus on the role of entrepreneurs and firms. The Role of Venture Capitalists in the Acquisition of Private Companies Authors: Paul View Details
Keywords:
Sean Silverthorne
- 23 Feb 2010
- First Look
First Look: Feb. 23
client. (SEPs perform an oversight role for the work being done by the GEP and his or her team and are typically very senior members of the firm.) The case also raises areas where Everson can improve. Purchase this...
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Martha Lagace
- March 2014 (Revised May 2014)
- Teaching Note
Demarketing Soda in New York City
By: John A. Quelch
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of...
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- 18 Mar 2008
- First Look
First Look: March 18, 2008
Working PapersWhere Does It Go? Spending by the Financially Constrained Authors:Shawn A. Cole, John Thompson, and Peter Tufano Abstract In this paper, we analyze the spending...
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Keywords:
Martha Lagace