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Show Results For
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All HBS Web
(928)
- People (1)
- News (221)
- Research (258)
- Events (4)
- Multimedia (21)
- Faculty Publications (104)
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- 16 Oct 2018
- First Look
New Research and Ideas, October 16, 2018
with Asian manufacturers, built a small warehouse and fulfillment center, designed an innovative line of inflatable SUPs, and built an ecommerce website that sold boards and accessories to consumers. After the rising trend in interest for...
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Dina Gerdeman
- 29 Aug 2017
- First Look
First Look at New Research and Ideas, August 29
highlighting the work performed by the government of an archetypal American town increased trust in government and support for government services. In Study 2, Boston residents who interacted with a website that visualized both service...
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Sean Silverthorne
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
actions. Map inquiries jumped 18 percent, restaurant calls increased 13 percent, and clicks on the restaurants’ website rose 9 percent. The eateries also saw a 5 percent increase in the number of restaurant reviews, suggesting that the...
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- 25 Nov 2014
- First Look
First Look: November 25
revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build loyalty to Channel 7 and...
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Carmen Nobel
- 03 Mar 2009
- First Look
First Look: March 3, 2009
competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer brands, the firm had won numerous awards and garnered considerable attention within the advertising...
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Martha Lagace
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
consumers to vote on suggested new flavors for Crest toothpaste. H.J. Heinz worked with Google to invite submissions of thirty-second video ads for Heinz ketchup; over 2,000 entries were received. Then-Senator Obama's website was an...
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- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
article they describe how to properly design and execute A/B and other controlled tests, ensure their integrity, interpret results, and avoid pitfalls. They argue that if a company sets up the right infrastructure and software, it will be able to evaluate ideas not...
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Carmen Nobel
- 10 Nov 2015
- First Look
November 10, 2015
website and would receive all premeasured ingredients the same evening at their doorstep. Contrary to many existing similar companies, Dinr would not require a weekly subscription, but would operate one-off orders like other traditional...
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Sean Silverthorne
- 28 Jun 2016
- First Look
June 28, 2016
Dinr's website and would receive all premeasured ingredients the same evening at their doorstep. Contrary to many existing similar companies, Dinr would not require a weekly subscription, but would operate one-off orders like other...
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Sean Silverthorne
- 20 May 2014
- First Look
First Look: May 20
channels. But it still struggled when it came to capturing advertising dollars to its online video platform. The social video website wants to be a "brand-safe" platform that major marketers use to advertise their video ads....
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Sean Silverthorne
- 11 Apr 2017
- First Look
First Look at New Research, April 11
government worked for the American people, digitally. The seeds of USDS had grown out of the rescue of HealthCare.gov, the federal website meant to allow consumers to shop for private health insurance. Its launch and crash in October 2013...
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- 03 Sep 2013
- First Look
First Look: September 3
studying the impact of Craigslist, a website providing classified-advertising services, on local U.S. newspapers. We exploit temporal and geographical variation in Craigslist's entry to show that newspapers with greater reliance on...
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Sean Silverthorne
- 03 Jan 2017
- First Look
January 3, 2017
MyTime Ethan Anderson, the CEO of San Francisco–based e-commerce company MyTime, must decide on the company's growth strategy. MyTime’s first product was a website and mobile app that offered consumers a convenient way to book...
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Carmen Nobel
- 29 Mar 2016
- First Look
March 29, 2016
computer simulation highlighting the work performed by the government of an archetypal American town—from building roads to ensuring food safety—increased trust in government and support for government services. In Study 2 (N=125), Boston residents who interacted with...
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Sean Silverthorne
- 31 Jul 2012
- First Look
First Look: July 31
In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round of...
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Carmen Nobel
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