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- Faculty Publications (465)
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- All HBS Web (1,461)
- Faculty Publications (465)
- January 2017 (Revised February 2018)
- Case
Godiva Japan: Think Local, Scale Global
By: Rohit Deshpandé, Esel Cekin and Akiko Kanno
This case tracks Jerome Chouchan’s strategies and execution for a successful turnaround of Godiva Japan’s operations, which were experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations,...
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Keywords:
Branding;
Internationalization;
Innovation;
Positioning;
Customer Segmentation;
Occasion-based Segmentation;
Execution;
Talent;
Customer-focused Strategies;
Product Positioning;
Globalized Firms and Management;
Change Management;
Talent and Talent Management;
Customer Focus and Relationships;
Product;
Segmentation;
Innovation and Invention;
Brands and Branding;
Retail Industry;
Food and Beverage Industry;
Japan
Deshpandé, Rohit, Esel Cekin, and Akiko Kanno. "Godiva Japan: Think Local, Scale Global." Harvard Business School Case 517-056, January 2017. (Revised February 2018.)
- September 1999 (Revised October 2006)
- Case
MarketSoft
By: Joseph B. Lassiter III and Diana S. Gardner
Greg Erman and Nancy Benovich-Gilby have assembled a team and selected a market for the launch of a high-potential venture based on using an Internet-based service to manage the flow of sales leads between principals and their distribution channel partners. Their...
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Lassiter, Joseph B., III, and Diana S. Gardner. "MarketSoft." Harvard Business School Case 800-069, September 1999. (Revised October 2006.)
- January 2011 (Revised March 2011)
- Case
Predictive Biosciences
By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Kiron
A small cancer diagnostics start-up is deciding whether to acquire a laboratory to make and sell its bladder cancer test or build its own manufacturing and sales team.
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Keywords:
Mergers and Acquisitions;
Factories, Labs, and Plants;
Business Startups;
Entrepreneurship;
Health Testing and Trials;
Growth and Development Strategy;
Product Development;
Biotechnology Industry
Eisenmann, Thomas R., Jeffrey J. Bussgang, and David Kiron. "Predictive Biosciences." Harvard Business School Case 811-015, January 2011. (Revised March 2011.)
- 25 Nov 2008
- First Look
First Look: November 25, 2008
core retailing business and AWS. Students are also provided with an opportunity to discuss operational diversification and its limits within the AWS context. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/...
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Keywords:
Martha Lagace
- October 2000 (Revised April 2005)
- Case
Z Corporation
By: Joseph B. Lassiter III, Matthew C. Lieb and Tom Clay
Tom Clay, president of Z Corp., and founder/CEO Marina Hatsopolous must decide between using a direct sales force or using a value-added reseller to begin selling the company's new 3-D printing prototype manufacturing system.
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Keywords:
Technological Innovation;
Salesforce Management;
Distribution Channels;
Conflict and Resolution;
Technology Industry
Lassiter, Joseph B., III, Matthew C. Lieb, and Tom Clay. "Z Corporation." Harvard Business School Case 801-210, October 2000. (Revised April 2005.)
- April 2023
- Technical Note
An Art & A Science: How to Apply Design Thinking to Data Science Challenges
By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li
We hear it all the time as managers: “what is the data that backs up your decisions?” Even local mom-and-pop shops now have access to complex point-of-sale systems that can closely track sales and customer data. Social media influencers have turned into seven-figure...
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Parzen, Michael, Eddie Lin, Douglas Ng, and Jessie Li. "An Art & A Science: How to Apply Design Thinking to Data Science Challenges." Harvard Business School Technical Note 623-070, April 2023.
- February 1998 (Revised February 1999)
- Case
Amway Japan Limited
In April 1997, the president of Amway Japan (AJL, Tokyo, Japan), pondered how to reverse the first performance decline the company has experienced since entering the Japanese direct selling market in 1979. Established as the tenth overseas subsidiary of Amway Corp. of...
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Keywords:
Strategic Planning;
Motivation and Incentives;
Business Subsidiaries;
Distribution Channels;
Customer Satisfaction;
Consumer Products Industry;
Michigan;
Tokyo
Arnold, David J., John A. Quelch, Yoshinori Fujikawa, and Patrick Reinmoller. "Amway Japan Limited." Harvard Business School Case 598-029, February 1998. (Revised February 1999.)
- May 2011 (Revised July 2011)
- Case
Fiat-Chrysler Alliance: Launching the Cinquecento in North America
By: Gary P. Pisano, Phillip Andrews and Alessandro Di Fiore
Fiat ended its 27-year absence in the North American automobile market when the first Cinquecento (500)—a very small, iconic Italian car that had strong sales in Europe—was delivered on March 10, 2011. The Italian automaker re-entered the market through an alliance...
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Keywords:
Product Launch;
Product Positioning;
Mergers and Acquisitions;
Partners and Partnerships;
Globalization;
Operations;
Growth and Development Strategy;
Integration;
Auto Industry;
North America;
Europe
Pisano, Gary P., Phillip Andrews, and Alessandro Di Fiore. "Fiat-Chrysler Alliance: Launching the Cinquecento in North America." Harvard Business School Case 611-037, May 2011. (Revised July 2011.)
Steven C. Wheelwright
Steve Wheelwright is the Edsel Bryant Ford Professor of Business Administration, Emeritus at Harvard Business School.
Following his retirement from HBS in 2006, he served with former Dean Kim B. Clark at BYU-Idaho and then from 2007-2015 he served as... View Details
- March 2004
- Case
L.L. Bean: A Search for Growth
By: Rajiv Lal, Walter J. Salmon and James Weber
In mid-2003, CEO Chris McCormick felt L.L. Bean was in a good position to begin to grow again. For nearly 90 years, the company sold clothing and gear for outdoor enthusiasts through its catalogs and a single retail store in Freeport, Maine. In the three decades prior...
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Keywords:
Business History;
Restructuring;
Growth and Development Strategy;
Cost Management;
Sales;
Performance Improvement;
Diversification;
Distribution Channels;
Resignation and Termination;
Retail Industry;
Web Services Industry
Lal, Rajiv, Walter J. Salmon, and James Weber. "L.L. Bean: A Search for Growth." Harvard Business School Case 504-080, March 2004.
- December 2001 (Revised January 2002)
- Case
Nestle S.A.
By: Ray A. Goldberg and Hal Hogan
Peter Brabeck wants to focus Nestle as a wellness company in the global food system and do so in a way that provides both growth in sales and margins in both developed and developing countries.
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Keywords:
Brands and Branding;
Product Development;
Supply Chain Management;
Food;
Multinational Firms and Management;
Business Growth and Maturation;
Sales;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Switzerland
Goldberg, Ray A., and Hal Hogan. "Nestle S.A." Harvard Business School Case 902-419, December 2001. (Revised January 2002.)
- October 2001 (Revised March 2008)
- Case
Anagene, Inc.
By: Robert S. Kaplan and Christina L. Darwall
An entrepreneurial, publicly traded biotech company has begun production and sales of its core product--cartridges that permit DNA samples to be analyzed on a microchip. In the early quarters, sales are difficult to forecast and the company has experienced fluctuating...
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Keywords:
Cost Accounting;
Financial Reporting;
Production;
Performance Capacity;
Risk and Uncertainty;
Genetics;
Governing and Advisory Boards;
Biotechnology Industry;
California
Kaplan, Robert S., and Christina L. Darwall. "Anagene, Inc." Harvard Business School Case 102-030, October 2001. (Revised March 2008.)
- April 2021
- Supplement
Buy Online, Pickup in Store: CEO Supplement
By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
In April 2019, Sylvarella CEO Sylvia Coparella must assess the impact of the company’s Buy Online, Pickup in Store (BOPS) program on her company’s overall sales. To do so, she must review analyses of both e-commerce and brick-and-mortar sales data and compare the...
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Keywords:
Operations;
Service Delivery;
Logistics;
Infrastructure;
Distribution Channels;
Order Taking and Fulfillment;
Analysis;
Retail Industry;
Apparel and Accessories Industry;
United States;
Canada
Moreno, Antonio, Santiago Gallino, and Amy Klopfenstein. "Buy Online, Pickup in Store: CEO Supplement." Harvard Business School Supplement 621-104, April 2021.
- 2015
- Working Paper
The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets
By: Achal Bassamboo, Ruomeng Cui and Antonio Moreno
Prediction is an important activity in various business processes, but it becomes difficult when historical information is not available, such as forecasting demand of a new product. One approach that can be applied in such situations is to crowdsource opinions from...
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Keywords:
Wisdom Of Crowds;
Demand Forecasting;
Price Forecasting;
Forecasting and Prediction;
Social and Collaborative Networks;
Size;
Performance
Bassamboo, Achal, Ruomeng Cui, and Antonio Moreno. "The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets." Working Paper, October 2015.
- November 2015 (Revised October 2017)
- Case
Nestle's Creating Shared Value Strategy
By: Michael E. Porter, Mark R. Kramer, Kerry Herman and Sarah McAra
This case considers Nestlé’s creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry, pressure had mounted since the 1990s to improve supply chain sustainability...
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Keywords:
Shared Value;
Health And Wellness;
Nutrition;
Health;
Labor;
Environmental Sustainability;
Strategy;
Operations;
Food and Beverage Industry;
Switzerland;
Europe;
Africa;
Latin America;
North America;
Asia
Porter, Michael E., Mark R. Kramer, Kerry Herman, and Sarah McAra. "Nestlé's Creating Shared Value Strategy." Harvard Business School Case 716-422, November 2015. (Revised October 2017.)
- September 2007 (Revised November 2007)
- Case
Bunge: Food, Fuel, and World Markets
By: Tarun Khanna, Santiago Mingo and Jonathan West
In 2007, Bunge, an agribusiness company, had over $26 billion in worldwide sales and was considered, along with Cargill and Archer Daniels Midland (ADM), one of three very integrated worldwide agribusiness companies. Headquartered in White Plains, NY, the company has...
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Keywords:
Globalized Firms and Management;
Operations;
Organizational Design;
Situation or Environment;
Strategy;
Agriculture and Agribusiness Industry;
White Plains;
Brazil
Khanna, Tarun, Santiago Mingo, and Jonathan West. "Bunge: Food, Fuel, and World Markets." Harvard Business School Case 708-443, September 2007. (Revised November 2007.)
- July 2022 (Revised October 2022)
- Case
Nestlé, Shared Value and KitKat Diplomacy
By: Geoffrey G. Jones and Sabine Pitteloud
The case revolves around the decision on March 23, 2022 by Mark Schneider, the chief executive of Swiss-based Nestlé, to withdraw the emblematic Kit Kat chocolate bar from sales in Russia in response to the invasion of Ukraine in the previous month, although not its...
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Keywords:
Shared Value;
Corporate Social Responsibility and Impact;
Globalized Economies and Regions;
Ethics;
War;
Social Issues
Jones, Geoffrey G., and Sabine Pitteloud. "Nestlé, Shared Value and KitKat Diplomacy." Harvard Business School Case 323-018, July 2022. (Revised October 2022.)
- January 2008 (Revised August 2011)
- Case
ProntoWash: Washing the World's Cars to a Tango Beat
ProntoWash management considers whether franchising and the Balanced Scorecard could be combined to help customer-facing employees provide consistent service across the world and capture relevant management information. In 2007, ProntoWash, an international car-wash...
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Keywords:
Customer Focus and Relationships;
Growth and Development Strategy;
Balanced Scorecard;
Management Systems;
Franchise Ownership;
Performance Consistency;
Argentina
Martinez Jerez, F. Asis, and Katherine M. Miller. "ProntoWash: Washing the World's Cars to a Tango Beat." Harvard Business School Case 108-037, January 2008. (Revised August 2011.)
- June 2024 (Revised August 2024)
- Case
Revlon India’s Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard
By: Tatiana Sandino and Samuel Grad
Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international color cosmetics to India. After growing rapidly and pioneering the Beauty Advisor (BA) model in India, the...
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Keywords:
Balanced Scorecard;
Restructuring;
Training;
Supply Chain;
Supply Chain Management;
Distribution;
E-commerce;
Strategy;
Business Model;
Business Plan;
Decision Making;
Decision Choices and Conditions;
Marketing Strategy;
Alignment;
Brands and Branding;
Negotiation;
Retail Industry;
Consumer Products Industry;
Beauty and Cosmetics Industry;
India
Sandino, Tatiana, and Samuel Grad. "Revlon India’s Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard." Harvard Business School Case 124-107, June 2024. (Revised August 2024.)
- 23 Mar 2011
- Working Paper Summaries