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- Faculty Publications (168)
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- All HBS Web (462)
- Faculty Publications (168)
- April 2024
- Article
East-Central Europe: The Young and the Far-Right
By: Laura Jakli
East-Central Europe’s young adults are at an ideological crossroads. They are significantly more progressive on issues of gender equality and gay rights than prior generations. However, their social progressivism is not wholesale. 18–30 year olds in the European... View Details
Jakli, Laura. "East-Central Europe: The Young and the Far-Right." Journal of Democracy 35, no. 2 (April 2024): 65–79.
- January 2025
- Article
Everyone Steps Back?: The Widespread Retraction of Crowd-Funding Support for Minority Creators When Migration Fear Is High
By: John (Jianqui) Bai, William R. Kerr, Chi Wan and Alptug Yorulmaz
We study funding gaps on Kickstarter across multiple ethnic groups from 2009 to 2021. Scaling the concept of racially salient events, we quantify the close co-movement of minority funding gaps in crowd-funding to inflamed political rhetoric surrounding migration. The... View Details
Bai, John (Jianqui), William R. Kerr, Chi Wan, and Alptug Yorulmaz. "Everyone Steps Back? The Widespread Retraction of Crowd-Funding Support for Minority Creators When Migration Fear Is High." Research Policy 54, no. 1 (January 2025).
- 2001
- Book
From Heresy to Dogma: An Institutional History of Corporate Environmentalism
By: Andrew J. Hoffman
This is a pathbreaking account of how the environmental movement has led to profound changes in the perceptions and practices of large-scale corporations, as shown here in the chemical and petroleum industries. The book traces how market, social, and political... View Details
Hoffman, Andrew J. From Heresy to Dogma: An Institutional History of Corporate Environmentalism. Stanford University Press, 2001. (Winner of the 2001 Rachel Carson Prize, Society for Social Studies of Science (4S).)
- November 1999
- Supplement
"ACT UP": Peter Staley, An Interview with Professor Willis Emmons, November 17, 1995
Provides excerpts from an interview with Peter Staley of Act Up reflecting on the Wall Street protest against Burroughs Wellcome in the fall of 1989 and on the role and impact of AIDS advocacy and activism in general. View Details
Emmons, Willis M., III. "ACT UP": Peter Staley, An Interview with Professor Willis Emmons, November 17, 1995. Harvard Business School Video Supplement 700-501, November 1999.
- 2023
- Working Paper
The Impact of Unionization on Consumer Perceptions of Service Quality: Evidence from Starbucks
By: Isamar Troncoso, Minkyung Kim, Ishita Chakraborty and SooHyun Kim
The US has seen a rise in union movements, but their effects on service industry marketing outcomes like customer satisfaction and perceptions of service quality remain understudied. In this paper, we empirically study the impact on customer satisfaction and... View Details
Keywords: Labor Unions; Customer Satisfaction; Perception; Public Opinion; Employees; Food and Beverage Industry
Troncoso, Isamar, Minkyung Kim, Ishita Chakraborty, and SooHyun Kim. "The Impact of Unionization on Consumer Perceptions of Service Quality: Evidence from Starbucks." Working Paper, 2023.
- 2020
- Working Paper
Spreading the Health: Americans' Estimated and Ideal Distributions of Death and Health(care)
By: Sorapop Kiatpongsan and Michael I. Norton
The 2010 Patient Protection and Affordable Care Act intensified debates over the role of government in the distribution of healthcare. A nationally-representative sample of Americans reported their estimated and ideal distributions of healthcare (unmet need for... View Details
Keywords: Healthcare; Mortality; Inequality; Justice; Equity; Health; Health Care and Treatment; Equality and Inequality; Fairness; Public Opinion; United States
Kiatpongsan, Sorapop, and Michael I. Norton. "Spreading the Health: Americans' Estimated and Ideal Distributions of Death and Health(care)." Harvard Business School Working Paper, No. 20-114, April 2020.
- 2018
- Other Unpublished Work
Trump's Populism: What Business Leaders Need To Understand
By: Rafael Di Tella
In the 2016 United States presidential election, candidates from both major political parties used anti-establishment messaging to appeal to Americans, a theme that had been on the sidelines of US political discourse for decades. Donald Trump, in particular, played... View Details
Keywords: Populism; Globalization; Public Opinion; Social Issues; Government and Politics; Demographics; United States
Di Tella, Rafael. "Trump's Populism: What Business Leaders Need To Understand." HBS Working Knowledge, March 2018.
- Web
Bibliography | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography... View Details
- 09 Oct 2017
- Research & Ideas
Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements
mitigating the possibility that a Democratic-leaning firm might already be more vulnerable in areas that received the channel as part of their cable plans. PR problems with real costs Public relations issues have long been a complicated... View Details
- 06 May 2019
- Research & Ideas
Consumers Blame Business for Global Health Problems. Can Business Become the Solution?
Every public health crisis—whether it’s the availability of highly addictive opioids or junk food marketing to children—prompts consumers to question how far companies will go for profit. It’s not an unwarranted concern. After all, cigarette makers once used... View Details
- Fall 2012
- Article
Climate Science as Culture War
By: Andrew J. Hoffman
Today, there is no doubt that a scientific consensus exists on the issue of climate change. Scientists have documented that anthropogenic sources of greenhouse gases are leading to a buildup in the atmosphere, which leads to a general warming of the global climate and... View Details
Hoffman, Andrew J. "Climate Science as Culture War." Stanford Social Innovation Review 10, no. 4 (Fall 2012): 30–37. (Winner of the 2013 Maggie Climate science as culture war Award, Best Feature Article in a Trade Journal.)
- February 2019 (Revised March 2021)
- Case
India: State Capacity and Unity in Diversity
By: Alberto Cavallo, Matthew Weinzierl and Robert Scherf
As 2018 drew to a close, India prepared to once again carry out the largest democratic exercise in human history, as in less than six months more than 850 million eligible voters would have the chance to choose their representatives to the Lok Sabha—the country’s lower... View Details
Cavallo, Alberto, Matthew Weinzierl, and Robert Scherf. "India: State Capacity and Unity in Diversity." Harvard Business School Case 719-061, February 2019. (Revised March 2021.)
- May 4, 2023
- Article
Falling Insulin Prices—What Just Happened?
By: Leemore S. Dafny
Recently, more than 100 years after insulin was developed, manufacturers announced price reductions for insulin products. Pressure to reduce prices had long been building, so why would they act now? View Details
Keywords: Price; Health Care and Treatment; Public Opinion; Demand and Consumers; Pharmaceutical Industry
Dafny, Leemore S. "Falling Insulin Prices—What Just Happened?" New England Journal of Medicine 388, no. 18 (May 4, 2023): 1636–1639.
- 2022
- Working Paper
Between Human Dignity and Security: Identifying Citizen and Elite Preferences and Concerns over Refugee Reception
By: Kristin Fabbe, Eleni Kyrkopoulou and Mara Vidali
Under what conditions do citizens and elites support the creation of migrant and refugee hosting facilities in their area, and what types of facilities do they prefer? What types of concerns underlay these preferences and how do they differ by ideology and elite... View Details
Fabbe, Kristin, Eleni Kyrkopoulou, and Mara Vidali. "Between Human Dignity and Security: Identifying Citizen and Elite Preferences and Concerns over Refugee Reception." Harvard Business School Working Paper, No. 23-026, November 2022.
- Web
Films & TV | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography... View Details
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)
Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
- Web
From the Director | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography... View Details
- August 2024
- Case
Barbie: Reviving a Cultural Icon at Mattel
The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of... View Details
- September 2019
- Article
Bill McKibben’s Influence on U.S. Climate Change Discourse: Shifting Field-Level Debates Through Radical Flank Effects
By: Todd Schifeling and Andrew J. Hoffman
This article examines the influence of radical flank actors in shifting field-level debates by increasing the legitimacy of preexisting but peripheral issues. Using network text analysis, we apply this conceptual model to the climate change debate in the United States... View Details
Keywords: Government Legislation; Climate Change; Public Opinion; Power and Influence; Policy; United States
Schifeling, Todd, and Andrew J. Hoffman. "Bill McKibben’s Influence on U.S. Climate Change Discourse: Shifting Field-Level Debates Through Radical Flank Effects." Organization & Environment 32, no. 3 (September 2019): 213–233.
- October 2022
- Article
When Does Moral Engagement Risk Triggering a Hypocrite Penalty?
By: Jillian J. Jordan and Roseanna Sommers
Society suffers when people stay silent on moral issues. Yet people who engage morally may appear hypocritical if they behave imperfectly themselves. Research reveals that hypocrites can—but do not always—trigger a “hypocrisy penalty,” whereby they are evaluated... View Details
Jordan, Jillian J., and Roseanna Sommers. "When Does Moral Engagement Risk Triggering a Hypocrite Penalty?" Art. 101404. Special Issue on Honesty and Deception edited by Maurice E. Schweitzer, Emma Levine. Current Opinion in Psychology 47 (October 2022).