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- Faculty Publications (103)
Show Results For
- All HBS Web (478)
- Faculty Publications (103)
- 03 Mar 2009
- First Look
First Look: March 3, 2009
and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S.... View Details
Keywords: Martha Lagace
- 05 Sep 2007
- First Look
First Look: September 5, 2007
from consumers shopping at the more popular store. Second, the intermediary may have an incentive to degrade the quality of search even further when its design decision influences the prices charged by stores. By altering the composition... View Details
Keywords: Martha Lagace
- 04 Nov 2014
- First Look
First Look: November 4
resulted in evaluations strongly related to products' attractiveness or desirability, viewing prices first appeared to promote overall evaluations related to products' monetary worth. Consistent with this... View Details
Keywords: Sean Silverthorne
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
question. For his part, Olson endorses a strategy of cooperation over confrontation. Macmillan may have won the pricing war, but what have they lost? After all, Amazon can retaliate by promoting other... View Details
- 05 Apr 2004
- What Do You Think?
Should We Brace Ourselves for Another Era of M&A Value Destruction?
terms: "Acquisitions are a macho exercise, not an intellectual one. Think World Wrestling Federation, not a chess tournament." Stephen Alexander adds: "Those promoting an acquisition are often dealmakers whose interest in... View Details
Keywords: by James Heskett
- Portrait Project
Derrick Leung
I earned my first promotion at the age of eight. "Up to the front," my father directed, "you get to hold the map." Starting my inaugural tour as first mate, I was eager to uncover our buried treasure – the endpoint... View Details
- 01 Sep 2006
- News
Faculty Books
reap appropriate rewards. Consumer Capitalism by Gunnar Trumbull (Cornell University Press) The author investigates the origins of national systems of consumer protection in France and Germany, where consumer groups and producers organized in the early 1970s to View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
that merchandise would no longer carry individual price tags and that shoppers might be overcharged at the register. More recently, customers have expressed concern that electronic shelf labels could be used to raise View Details
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
promotion and advertising had long-run consequences on consumers' buying behavior in two ways: by influencing the brand equity and by affecting the consumers' price sensitivity. Jedidi and colleagues then... View Details
Keywords: by Sean Silverthorne
- 13 Aug 2018
- Research & Ideas
Women Heart Patients Have Better Survival Odds with Women Doctors
prospects of lower pay or fewer chances at promotion than men. In the medical world, recent studies show doctors are less alert to symptoms in older adults when a patient is female. Heart attacks are the leading cause of death in the... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
Although the Games are also promoted as an exercise in national unity and as justification for urban renewal that would otherwise have been resisted, they take their toll in human costs when old structures and their inhabitants are forced... View Details
- 06 Jun 2023
- Blog Post
Van den Ende Rozen: Greenhouse Rose Production
2.5 weeks). Count the petals, are there really 60? Image source: The authors. Five years ago, the brothers started to test the optimal intensity and spectrum of LED lighting on rose cultivation in an experimental site, recognizing that yellow light simulates sunlight,... View Details
- 10 Dec 2007
- HBS Case
One Laptop per Child
anticipated to nudge governments from polite handshakes to cash commitments. One problem: the price. Although originally envisioned as the "$100 PC," OLPC has struggled to bring the price below $175. And now it faces competition... View Details
- 14 Oct 2014
- First Look
First Look: October 14
behave like money. We first present a simple model where households demand money services, which are supplied by three types of claims: deposits, Treasury bills, and asset-backed commercial paper (ABCP). The model provides predictions for the View Details
Keywords: Sean Silverthorne
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
facing a venture with an historically premium-priced strategy in an ecommerce environment where promotions and discounts have become the norm. The case concerns the interaction of branding, channel, and View Details
Keywords: Dina Gerdeman
- 28 Mar 2018
- News
Fueling the Future
said yes and immediately asked to also build an energy practice. “Oil prices were soaring, silicon prices were fluctuating, and solar and wind were huge topics at that time. I saw that as an opportunity,”... View Details
Keywords: Jill Radsken
- 12 Jan 2010
- First Look
First Look: Jan. 12
success, market reaction, and merger waves. Offer prices are biased towards the 52-week high, a highly salient but largely irrelevant past price, and the modal offer price is exactly that reference price. An... View Details
Keywords: Martha Lagace
- 25 Jun 2013
- First Look
First Look: June 25
environments. We find that candidates benefiting from favorable situations are more likely to be admitted and promoted than their equivalently skilled peers. The results suggest that decision-makers take high nominal performance as... View Details
Keywords: Anna Secino
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
insight can help calibrate the optimal level of price promotion offers. Experience also reveals proxies: in tough times, some marketers use research results from Sweden as a proxy for Scandinavia, rather... View Details
Keywords: by John Quelch
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
price remains a primary determinant of whether a consumer will buy a product, free shipping provides an added enhancement for online merchants to consider. Shoppers are only one-tenth as sensitive to increases in shipping fees as they are... View Details