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Show Results For
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All HBS Web
(623)
- People (2)
- News (210)
- Research (322)
- Multimedia (1)
- Faculty Publications (57)
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
take their place and the need for stocking or tidying up merchandise at store level doesn't exist. Without a store network, real estate costs are confined to a handful of distribution centers. Inventory aggregation at a few key points of...
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- 01 Dec 2014
- News
Innovation: Frozen Assets
As one of Howard Schultz’s first hires at Starbucks, she spent 20 years revolutionizing the coffee marketplace, eventually running its Asia-Pacific division. At Lululemon, she helped the yoga brand become a $10 billion–plus business by...
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Janelle Nanos
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
Research, a leading journal publishing interdisciplinary studies of consumer behavior. Sean Silverthorne: Who is using MySpace to advertise? John Deighton: Fox created a profile page for X-Men: The Last Stand. Disney ran a contest to View Details
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
can strike twice. The message is getting around that night clubs are crowded, loud, dark and dangerous places where security and safety are often shortchanged. Consumers need to beware, owners need to (be forced to) take more care. The...
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- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: How can marketing better align with corporate strategy? Can you place a...
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- 01 Jun 2022
- News
Sunny Side
kids); another is Arrive, a venture powering the circular economy that allows any brand or retailer to rent their inventory. No place is perfect, Berardi concedes. Yet he’s optimistic the local...
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Julia Hanna
- Fast Answer
Research Tools
Which research tools do I have access to as an HBS affiliate? Qualtrics (HBS Faculty and Staff only) Qualtrics empowers users to capture...
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- 01 Jun 2008
- News
Toy Story
In 2005, a year after the venerable toy retailer FAO Schwartz emerged from bankruptcy, Ed Schmults (MBA ’89) became its CEO. “The company was relying on its glorious past but was without a clear brand direction,” Schmults explained to the...
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- 22 Feb 2010
- Op-Ed
Tragedy at Toyota: How Not to Lead in Crisis
before getting better. Just as the seeds were sown over the past ten years by placing growth ahead of customer concerns and quality, digging deep into problems will likely uncover more quality concerns that will take years to resolve....
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- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
should move beyond salary and traditional cash rewards to place greater emphasis on non-pecuniary, tangible and intangible rewards and recognition initiatives. We further highlight the importance of aligning rewards with universal...
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Dina Gerdeman
- Profile
Lauryn Hale
internship became a full-time job at American Express where she was placed on a new team that developed strategies for the company's latest offer, bank partner cards. Over the course of three years, Lauryn's team created strategies for...
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Lillian M. Vernon (Katz)
Katz took some of her family savings to place a small ad in Seventeen magazine for small handbags and belts in 1951. Within a few weeks, she had received $16,000 worth of orders, and sales have skyrocketed ever since. She began expanding...
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Retail
- 27 May 2008
- Sharpening Your Skills
Sharpening Your Skills: Thinking About Global
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered Are global brands effective? How should I think about strategy in a flat...
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- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
Although he had led major divisions of large companies, this was the first time Burwick, now 55, would be CEO. Started by Alfred Peet in 1966 in Berkeley, Peet’s has been a popular Bay Area company with a strong brand, said director of View Details
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
Rangan brought together veterans of the retail world to share strategies for cashing in on what could be a new wave of organized retail in India. The discussion took place April 4 at the India Business Conference at HBS. Kishore Biyani...
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- 01 Jun 2022
- News
Case Study: Glass Half Full
concedes. But glass is a rare material that, while energy-intensive to create, can be reused literally for centuries. Given that, he sees a unique opportunity to build a storied brand with the potential to become a lasting household name....
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Edward I. Scott
Scott capitalized on the growth of in-home bathrooms by being one of the first to produce a product that would eventually replace old newspapers and catalogs which were typically used in outhouses. Scott was also the first to place the...
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Wood, Paper & Forestry
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
evidence that buyers are willing to place a premium on status, holding constant quality and the reputation for quality." What sounds easy in theory may be difficult in practice, however: "Look around and you may be hard-pressed...
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by Dina Gerdeman
- Web
A Marketing Revolution - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “Between the end of the Civil War and the turn of the century, conditions in the American economy and in society merged to satisfy the necessary pre-conditions for...
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- Web
Advice on Switching Careers While at HBS - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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