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Show Results For
-
All HBS Web
(341)
- News (125)
- Research (185)
- Events (2)
- Multimedia (6)
- Faculty Publications (61)
- 01 Dec 2017
- News
In My Humble Opinion: Truth Teller
ahead,” he says of the iconic brand. “What’s important to me is the satisfaction of seeing an organization that has been failing for years become a great place to work, from the shop floor all the way on up, and produce a great result for...
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Julia Hanna
- Profile
Jessica Kramer
online shopping with the appeal of brick-and-mortar browsing.” Throughout April, five different bus stops in Cambridge will carry the team’s posters: a visual simulation of bookstore shelves packed with...
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- 01 Mar 2023
- News
The Latest Model
former consultants and ex-investment bankers). The company handles projects for startups and enterprise clients alike. It also offers online certificate courses through the Wharton School on the economics of blockchain and business in the...
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- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
TripAdvisor demonstrates the reach and power of recommendation services for consumers: it has become the world’s largest travel site with 340 million unique monthly visitors and 350 million reviews online covering 6.5 million hotels,...
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- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
the CEO and founder of BandPage, an online service that allows musicians to post information and connect with fans. Their conversation touched on power dynamics, as-yet-untapped areas for future digitization, and a question from the...
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- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
side than on the demand side. The key is to persuade suppliers that an online platform can help them suss out the demand for their services. Take Openbay, for example. “These companies have been passed down from generation to generation,”...
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- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
reach customers who may not be near a Gap store," she said. Shopping 24/7 Martha Velando (HBS MBA '02), brand manager at Bath & Body Works, said multi-channel retailing "is all about increasing the size of your brand."...
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- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
It’s the new way of comparison shopping in the age of large language models (LLM): Tapping into AI-driven search engines for research and advice on which products to buy. But can consumers trust the recommendations to be impartial? New...
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- 01 Mar 2019
- News
Case Study: Off to a Fine Art
Launched in 2017, Clay is an artisanal ceramics startup for the sharing economy. Founder and CEO Rukmini Giridharadas (MBA 2014) has partnered with potters in the Bay Area to offer their wares online to the chefs, caterers, and florists...
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Jen McFarland Flint
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
hard selling—and a great way to do that is to spend a little brand equity on playfulness to spark conversations. The Rules Of Play Marketing—in the form of the mish-mosh of online posting, uploading, commenting, and sharing on YouTube,...
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- 19 Feb 2013
- First Look
First Look: Feb. 19
the last decade, a variety of novel patent intermediaries have emerged. We discuss how several online platforms have started services for buying and selling patents but have failed to gain meaningful traction. And new intermediaries that...
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Sean Silverthorne
- Web
Day in IFC: Meghana Dhar (MBA 2017), Japan - MBA
contributed its patented Heattech clothes to victims in the colder regions. Given my background and interest in e-commerce, I was curious to hear more about his strategy for the online channel and was surprised to hear that he is more...
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- 20 Mar 2005
- Research & Ideas
Lessons of Successful Entrepreneurs
industries that are going through a sea change. He recalled how a two-dollar ATM fee he once paid at an airport spurred him to start his own ATM network featuring out-of-town banks. Other ventures he helped create were a credit card processing center for supermarkets,...
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by Sean Silverthorne
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Prius, would be a good example. In spite of great technological innovation, the Prius drives like any other car on the road. As a result, consumers don't need to change anything about the way they interact with their automobiles. Other innovations, like View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
a series of six "filters" to answer this critical question. If a company is going to make the investment required to aggressively pursue an Internet opportunity, management needs to believe in each of the following: Online View Details
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by Peter Jacobs
- Web
Research - Managing the Future of Work
turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the... April 2020 (Revised October 2020) Case Unilever's Response to the Future of...
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- 01 Mar 2019
- News
The One That Got Away
app with a cheap, cheerful, low-friction ethos. The items in the app’s feed are customized based on your online habits, no doubt leveraging the company’s strong technology around contextual ad targeting. The concept took off: Wish is now...
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- 17 Aug 2011
- Research & Ideas
Protecting against the Pirates of Bollywood
middle class, and the fact that India's film industry sold 3.2 billion tickets in 2009. “Movie piracy in India is rampant—you can get one online the day after a release” Harvard Business School Associate Professor Lakshmi Iyer, a native...
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- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
difference between a customer's decision to shop in a store rather than online. This is a key issue at a time when many potential customers will walk into a store, use their smartphone to snap a photo of a product they like, then return...
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- 01 Jun 2016
- News
How Do I Get Your Job?
Even though at the time these things seem like the worst thing ever, they really made us a stronger company. + ONLINE web-only content OW: How did your aha moment come about? Was it an active process of brainstorming or something that...
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April White