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  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

on friends, family, and even strangers on the Internet when they’re deciding which products to purchase or even which people to date. And they put a lot of trust in their fellow humans; 83 percent of people say they trust recommendations from friends and family, and 66... View Details
Keywords: by Dina Gerdeman
  • 07 Feb 2012
  • First Look

First Look: February 7

survey a sampling of the research questions these data help to answer. Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Authors:Benjamin G. Edelman and Duncan S. Gilchrist Publication:Information Economics and Policy (forthcoming)... View Details
Keywords: Sean Silverthorne
  • 18 Nov 2014
  • First Look

First Look: November 18

and Online Shopping By: Liaukonyte, Jura, Thales Teixeira, and Kenneth C. Wilbur Abstract—Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to... View Details
Keywords: Sean Silverthorne
  • Web

Faculty & Advisors - MBA

online education marketplace Skillshare, helped launch GoGirl Finance, worked in media at Bad Boy Entertainment, and co-founded two student groups while at Harvard: Harvard Ventures & HackHarvard. Mike... View Details
  • Web

Topics - HBS Working Knowledge

Marketing Channels (1) Marketing Communications (15) Marketing Strategy (173) Marketing (322) Marketplace Matching (5) Markets (302) Mathematical Methods (10) Measurement and Metrics (16) Media (15) Medical Specialties (5) Mergers and... View Details
  • Web

Insights From Harvard Business School’s Peek Program - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering Entertainment / View Details
  • Web

About the Center - Christensen Center for Teaching & Learning

instructors at other institutions in the United States and abroad. Services for HBS Faculty The Christensen Center supports all current Harvard Business School faculty through online resources and confidential one-on-one consulting... View Details
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and social View Details
Keywords: by Kara Baskin; Media & Broadcasting; Media & Broadcasting
  • 22 Nov 2011
  • First Look

First Look: November 22

seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit, and there is a desire to intensify Sephora's social... View Details
Keywords: Sean Silverthorne
  • Web

Building the On-Demand Workforce - Managing the Future of Work

policymakers weighing? Featured Article Rethinking the On-Demand Workforce Joseph Fuller, Manjari Raman, Allison Bailey & Nithya Vaduganathan 20 OCT 2020 | Harvard Business Review Major demographic changes and the proliferation of online... View Details
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

order to create platforms for clients rather than simply react to existing social media platforms. As he increasingly focused on a new generation, questions remained about who would succeed this CEO of 31 years. Purchase this... View Details
Keywords: Sean Silverthorne
  • Web

Advisory Board - Entrepreneurship

Advertising Bureau, where he continues to champion innovation in online advertising. Bonnie had guided the successful marriage of CNET Networks' authoritative, award-winning content with the power of technology, evolving the company's... View Details
  • Teaching Interest

Overview

By: Nancy F. Koehn
My teaching and research focus on crisis leadership and how men and women use crises to make themselves better leaders. I currently teach a module in the Advanced Management Program and an HBS Online LIVE course on Courageous Leadership. The purpose of each course is... View Details
Keywords: History Of Leadership; Effective Leadership In Turbulent Times; Crisis Management; Change Management; Entrepreneurship; History; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; Europe
  • 20 Aug 2020
  • Book

From the Plow to the Pill: How Technology Shapes Our Lives

For centuries, the creation of innovative technology—from steam engines and automobiles to computers and smartphones—has dramatically changed the nature of our work. Less deeply understood has been the impact of technology on the inner currents of our personal lives,... View Details
Keywords: by Dina Gerdeman
  • 18 Jun 2020
  • Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

refugees were shamed on social media after being photographed with smartphones, and federal agencies have reprimanded how lower-income individuals spend relief funds after natural disasters. Even groceries aren't safe, Hagerty and Barasz... View Details
Keywords: by Rachel Layne
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

QE announcements in the United States. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52332 March–April 2017 Harvard Business Review What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might... View Details
Keywords: Sean Silverthorne
  • 19 Mar 2013
  • First Look

First Look: March 19

recently faced a corruption enforcement action, employ a Big Four audit firm, and have a higher percentage of independent directors. Controlling for these effects, we find that firms with abnormally low anticorruption efforts have relatively higher subsequent View Details
Keywords: Sean Silverthorne
  • Web

Resources - Christensen Center for Teaching & Learning

case writing resources from Harvard Business School Publishing. To order you must be signed into HBSP online as an educator. The "Sign In or Register Now" button is top right. 17 APR 2015 Harvard Business Publishing Key Elements for... View Details
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

suggests that social media may promote knowledge sharing because they allow social lubrication and the formation of trust. Our longitudinal and comparative analysis of social media usage at two large firms... View Details
Keywords: Sean Silverthorne
  • Web

5.1 Information Technology - MBA

student and participant data privacy settings may change at any time, a student may not compile information made available by others through the Resources, such as the HBS Classcards, Canvas, CPD website, 12twenty, Alumni Directory, or other HBS View Details