Publications
Publications
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- All HBS Web
(2,670)
- Faculty Publications (409)
- June 2008 (Revised February 2011)
- Case
Year Up: A Social Entrepreneur Builds High Performance
By: Allen S Grossman and Naomi Greckol-Herlich
Year Up, a nonprofit job-skills training program for low-income, urban youth has run four successful programs in four cities for the past seven years. Now, after an ambitious capital campaign, the organization is poised to grow into a national program in an attempt to... View Details
- May 2008 (Revised March 2010)
- Teaching Note
Greenpeace and WWF (TN)
By: Ramon Casadesus-Masanell and Jordan Mitchell
Teaching Note for [708418] and [708417]. View Details
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
- April 2008 (Revised May 2008)
- Case
Commonwealth Care Alliance: Elderly and Disabled Care
By: Michael E. Porter and Jennifer F Baron
Individuals enrolled in both Medicare and Medicaid, known as dual eligibles, are among the highest-cost beneficiaries in the US. Commonwealth Care Alliance, a small nonprofit insurer and care delivery system in Massachusetts, operated under a public demonstration... View Details
- February 2008 (Revised August 2008)
- Case
Quanta Computer and the One Laptop Per Child Initiative
By: Willy Shih, Chintay Shih and Jyun-Chen Wang
When Quanta Computer, Inc., the world's largest manufacturer of laptop computers, first joined the One Laptop Per Child (OLPC) initiative, it faced a challenge trying to balance the cost objectives of a laptop computer targeted at children of the developing world with... View Details
- 2008
- Book
Social Entrepreneurship: A Modern Approach to Social Value Creation
By: Arthur C. Brooks
This text brings together the established pedagogy of entrepreneurship with cutting edge nonprofit and public management tools.
Measuring social value, earned income, donations and government income, entrepreneurial fundraising and marketing, and social... View Details
Measuring social value, earned income, donations and government income, entrepreneurial fundraising and marketing, and social... View Details
- January 2008 (Revised September 2008)
- Supplement
Marketing the "$100 Laptop" (C)
By: John A. Quelch and David Chen
In October 2007, the OLPC reported production delays and missed its shipment date. In early November, the $100 PC finally went into production, with initial shipments planned for Uruguay and Mongolia, and mid-month launched the "Give One, Get One" program. It enabled... View Details
- January 2008 (Revised August 2012)
- Case
Retail Sales of Health Insurance: Blue Cross Blue Shield of Florida
By: Regina E. Herzlinger and Grady Clouse
The BCBS of Florida is contemplating whether to enter the consumer-driven health care market and if so, whether to target such groups—and individuals—and in which of its geographic markets, and how. View Details
- December 2007 (Revised February 2012)
- Case
John and Andrea Rice: Entrepreneurship and Life
By: Howard H. Stevenson, Janet Kraus and Shirley Spence
The case follows the professional and personal lives of John and Andrea Rice, illustrating the challenge of "juggling" the multiple aspects of life (career, family, community, self) in the pursuit of a personal vision of success. Particular attention is paid to the... View Details
- December 2007 (Revised October 2008)
- Supplement
The American National Red Cross (B)
By: Jay W. Lorsch and Eliot Sherman
- October 2007 (Revised March 2009)
- Case
Advanced Energy: Programs for Energy Conservation
By: V. Kasturi Rangan and Brooke Barton
Describes the dilemma facing Advanced Energy (AE), a $6 million nonprofit engaged in energy conservation in North Carolina. Most of the money for its programs comes from a Public Benefits Fund (PBF) enacted by the state legislature. With renewed effort by activists in... View Details
- September 2007
- Case
Still Leading (B3): Gerry House—Impact of a Different Scale
By: Rosabeth Moss Kanter and Lance P. Pierce
Describes how Gerry House made the transition from head of a large school district to leader of a small nonprofit. View Details
- September 2007 (Revised October 2017)
- Case
Still Leading (B6): Sherry Lansing—Producing Social Change
By: Rosabeth Moss Kanter and Lance Pierce
Sherry Lansing, head of a Hollywood studio, left to start a foundation. Describes the issues in her transition. View Details
- September 2007
- Case
Still Leading (B7): Dr. Evelyn Murphy—The Next Campaign
By: Rosabeth Moss Kanter and Lance P. Pierce
Describes how a former public official became an advocate who started a nonprofit organization after losing her campaign for governor. View Details
- August 2007 (Revised September 2008)
- Case
Marketing the "$100 Laptop" (A)
By: John A. Quelch and Carin-Isabel Knoop
In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details
Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Manufacturing Industry; Information Technology Industry; Computer Industry; Cambridge
- June 2007
- Case
AARP Foundation (A)
By: Srikant M. Datar, Herman B. Leonard, Marc J. Epstein and Thomas Goodwin
AARP Foundation--a leading non-profit corporation--must create a new "Dashboard" performance measurement tool to track the effectiveness of its new strategic plan. View Details
- June 2007
- Supplement
AARP Foundation (B)
By: Srikant M. Datar, Herman B. Leonard, Marc J. Epstein and Thomas Goodwin
- April 2007 (Revised June 2007)
- Case
Aid, Debt Relief, and Trade: An Agenda for Fighting World Poverty (A)
By: Laura Alfaro, Eric D. Werker and Renee Kim
At the 2005 Group of Eight summit, world leaders agreed to relieve the world's poorest countries' debt burdens and double aid to Africa by 2010. The announcement raised questions whether debt relief would really help the poor. By examining past aid trends and policies... View Details
- March 2007 (Revised August 2009)
- Case
Aurolab: Bringing First-World Technology to the Third-World Blind
Aurolab is the in-house producer of IOLs (required in cataract surgery) for the Aravind Eye Care System, a group of charity hospitals with the largest volume of eye surgery in the world. Aurolab's manufacturing capability and capacity had long exceeded the requirements... View Details
- Article
Building and Valuing Brands in the Nonprofit Sector
By: Nathalie Laidler-Kylander, John A. Quelch and Bernard L. Simonin